The PR Week

Steve Barrett, PRWeek
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Dec 9, 2021 • 42min

The PR Week: 12.9.21 Lori Teranishi, iQ 360

Podcast topics:- Teranishi talks about the PR scene in Hawaii, the branding around and misconceptions of Hawaii regarding tourism, business and culture, the resurgence of indigenous Hawaiian culture and more;- Recognizing this year’s class of six influential inductees into PRWeek’s Hall of Fame, which comprised General Mills’ Jano Cabrera, Golin’s Fred Cook, Joe Evangelisti from JPMorgan Chase, Flowers Communications’ Michelle Flowers Welch, HP’s Karen Kahn and Zeno’s Barby Siegel; - On this year’s list of Best Places to Work agencies and teams, plus breaking down notable insights and trends gathered from their employees’ survey responses; - Discussing Publicis Group’s newly announced work abroad program that gives all its employees the option to work in any of the countries where the holding company maintains an office for up to six weeks per year;  - This week’s notable people moves, including Geoff Morrell’s move from BP to Disney to replace Zenia Mucha and Real Chemistry’s new CEO as founder Jim Weiss moves upstairs;- How members of the K-pop supergroup BTS racked up millions upon millions of collective followers within days of setting up individual Instagram accounts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Dec 2, 2021 • 44min

The PR Week: 12.2.2021: Lisa Osborne Ross, Edelman

Podcast topics:- Ross talks about her position as Edelman US CEO six months into her tenure, how her work in the public political comms sector informs her work in the private sector, what a "great day" at Edelman looks like, the strides that have been made regarding diversity at the top of the PR industry (and how much work remains to be done) and more;   - Discussing the onset of the Omicron variant of COVID-19 and its potential — and realized — impacts on the comms industry and larger economic impact;- The controversy surrounding TikTok influencer Kyle Scheele’s Kum & Go prank that wasn’t really a prank after all and what it says about influencer marketing and the need for authenticity and transparency; - Recapping notable holiday activations around Thanksgiving and looking forward to end-of-year holiday campaigns;- What’s next for Twitter after the resignation of Jack Dorsey;- Notable merger and acquisition news this week, including a big investment in ICR and more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Nov 30, 2021 • 24min

Comms lessons from the ultimate crisis, a podcast sponsored by Real Chemistry

The importance of scientific communications has never been more evident as it is now. A major reason stems from the myriad comms pitfalls that appeared during COVID-19, particularly the early days.From real-time information challenges to opinions being misinterpreted as fact, Real Chemistry’s Jennifer Gottlieb dissects the root of the COVID-19 comms problems that kept leaders such as her so busy from the get-go.When she confronts a particularly difficult scenario, one of the first questions she asks – Is this a crisis or a PR crisis? Knowing that answer impacts the response tremendously. This is just one of numerous bits of valuable counsel offered throughout the podcast.Aaron Rodgers. Healthcare choices made along political leanings. The important of “insight integration.” All these topics — and more — are tackled during Gottlieb’s podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Nov 18, 2021 • 38min

The PR Week: 11.18.2021: Sabrina Sanchez, PRWeek and Campaign US

Podcast topics:- The future of work and plans to return to a weekly office commute — is there a new normal? How are agencies and other businesses adapting? And what do employees want?; - The highly competitive competition to hire and retain PR talent across the industry and the disruption that started with COVID-19 and has continued months later;- Edelman’s response after being targeted by a celebrity-driven push for the firm to stop working with fossil-fuel clients and to recommit to working toward climate solutions;  - The Thanksgiving ad campaigns and activations that made a splash this week, including Hershey's limited-edition Reese's Peanut Butter Cup pie that sold out in mere hours;- Recapping the several recently announced business breakups of Johnson & Johnson, General Electric and Toshiba and what it all means for each company;- The communication strategies -- or lack thereof -- around President Joe Biden’s trillion-plus-dollar infrastructure bill, which he signed into law earlier this week, and whether its passage can swing public opinion back into his party’s favor after a rough Election Day for Democrats.- Recapping Business Insider's allegations of inappropriate conduct by Barstool Sports founder Dave Portnoy and Portnoy's crisis management strategy and rebuttal. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Nov 11, 2021 • 36min

The PR Week: 11.11.2021: Erica Jefferson, FDA

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Erica Jefferson, associate commissioner for external affairs, U.S. Food and Drug Administration (FDA).Podcast topics:- Jefferson talks about working through no “average days” at the FDA, what frontline comms work at the FDA was like during each stage of the agency’s COVID-19 response, making sure the public has accurate and timely information about vaccinations and other COVID treatments and more;- Discussing claims from¸Edelman, The world’s largest PR agency, that the firm doesn’t accept work that denies climate change — despite working with ExxonMobil — amid the backdrop of COP26;- Explaining the multiple recent departures of notable figures from Edelman, including Deidre Latour, Jimmie Stone and Russell Dubner;- On this year’s six inductees into PRWeek’s Hall of Fame: General Mills’ Jano Cabrera, Golin’s Fred Cook, JPMorgan Chase & Co.’s Joe Evangelisti, HP’s Karen Kahn, Zeno Group’s Barby Siegel and Flowers Communication Group’s Michelle Flowers Walsh;- On the fallout from the Travis Scott Astroworld mass casualty crowd surge that left eight dead and nearly 300 injured — and the reputation implications for brands involved;- Tackling Green Bay Packers quarterback Aaron Rodgers' anti-vaccination statements and their impact on brand endorsements; AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Nov 10, 2021 • 22min

The keys to corporate social advocacy, a podcast sponsored by Coyne PR

Brands and their leaders are expected to get involved in matters impacting society. Increasingly, consumers are judging organizations on their purpose and ESG initiatives, making key decisions based on their perceptions.Social channels and platforms are where many of these conversations and activities take place. This podcast, featuring Coyne PR’s Tim Schramm and the University of Virginia Darden School of Business’ Kimberly Whitler, drills deep into the opportunities and pitfalls that await brands in this space.Harkening back to a recent Forbes article to which she contributed, Whitler speaks candidly about the dangers brands can face if they pick a side as they engage in activism. From there, Schramm offers counsel to organizations who get involved in causes and conversations with good intentions, but get reactions online that are nothing like they would have expected.These are just a couple of the topics tackled during Whitler’s and Schramm’s podcast with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Nov 4, 2021 • 53min

The PR Week: 11.04.2021: Jack Leslie, Weber Shandwick

Podcast topics:- Leslie talks about his recently announced plans to step down as chairman at Weber Shandwick after more than two decades at the agency, his early political comms work in the U.S. and abroad, his plans for the future and more;- On narratives, implications, outcomes and strategies of government officials and climate activists during the COP26 climate change summit;- Highlighting the execs and professionals who comprise PRWeek’s Health Influencer 30: Class of 2021, including Merck comms head Cristal Downing and Moderna chief brand officer Kate Cronin;- Recapping the PRWeek 40 Under 40 gala, which was celebrated in-person on October 28, and diving into how the honorees this year might change the industry;- What PR holding companies’ Q3 financials say about where the industry has been and where it’s going, with an eye on Stagwell, WPP and more;   - Rounding up the latest merger and acquisition news in the agency and vendor sectors, including Finn Partners, Amulet Capital Partners, TalkWalker and more;   - How Omnicom is accommodating its New York City employees’ transportation needs with a private bus fleet;- Recapping Tuesday’s off-year election results, which saw Republican victories in Virginia, a hotly contested governor’s race in New Jersey, Boston electing a historic mayoral candidate and more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Oct 28, 2021 • 38min

The PR Week: 10.28.2021: Wendy Lund, Organon

Podcast topics:- Lund talks about her position at pharmaceutical company Organon, which spun off from Merck in June, how Organon positions itself to address an industry deficit in women-centric healthcare, what’s next for Organon and more;- Discussing longtime Weber Shandwick chairman Jack Leslie’s decision to step down in March 2022 after more than two decades in the role and his history in the industry;- On Facebook’s financial results and the series of scandals that have put the social media giant on its back foot including leaks that indicated its content might contribute to negative health outcomes for women;- Discussing Publicis Groupe’s strong performance results that leapfrogged the holding company ahead of Omnicom and WPP to become the world’s most valuable agency group by stock market value and the future of holding companies in general;- On the consolidation of several Havas PR Global Collective PR functions under the Red Havas network;- Get vaxxed or get out? Why agencies are increasingly likely to require all employees to disclose their vaccination status as a term of employment;- What to expect at COP26, the global climate change summit. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Oct 20, 2021 • 25min

The PR Week: 10.20.2021: Josh Garrett, Redwood Climate Communications

Podcast topics:- Garrett talks about the origins of his firm, Redwood Climate Communications — which Garrett created to serve clients in the “climate tech” sector — working with clients communicating on major climate-related issues, emerging technology in the climate tech sector, breaking through the “doom and gloom” of environmental news and more;- Recounting the life and extensive legacy of public relations pioneer David Finn, who passed away on October 18 at 100;- Medtronic’s promotion of Amy Jo Meyer to the newly created role of VP of corporate communications;- Edelman’s announcement that vaccination against COVID-19 will soon be a condition of employment at the world’s largest-by-revenue PR firm;- Starbucks’ hiring of A.J. Jones to the newly created role of SVP of global communications and public affairs. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Oct 15, 2021 • 26min

The PR Week: 10.15.2021: Kristal Howard, Kroger

This week on the podcast, PRWeek editorial director Steve Barrett interviews Kristal Howard, director of media relations and corporate communications at Kroger and PRWeek's chair of jury for the 2021 Purpose Awards. Podcast topics: - Howard talks about how Kroger, the largest supermarket chain in the country, took steps to protect its employees during the COVID-19 pandemic and the importance of frontline essential workers in other industries from airlines to hotels;- Discussing the work of viral immunologist Dr. Kizzmekia Corbett, PRWeek's inaugural Purpose Awards Changemaker of the Year for 2021; - This year's Most Purposeful Activation winners, the Black Coalition Against COVID-19 and Real Chemistry and how they addressed COVID's disproportionate impact on Black communities across the country and vaccine hesitancy in communities of color; - Recounting other timely and important themes from the Purpose Awards, including combating skin cancer, food insecurity, gun violence, environmental protection, vioting rights and more;- The evolution of advertising and the PESO model of communications and how focused comms and drive purposeful change and reputational gains;- Recapping the PRDecoded Conference for 2021, the topic of which is "purpose transformed"; standout panelists including PepsiCo's Steven Williams, Pernod Ricard's Ann Mukherjee, and more.   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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