

The PR Week
Steve Barrett, PRWeek
PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.
Episodes
Mentioned books

Apr 12, 2022 • 33min
What you missed from SXSW, a podcast presented by Plus Company
Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 7, 2022 • 35min
The PR Week, 4.7.2022: David Lowey, marcoms and operations, Atari VCS and Atari Video Games
On the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry. Plus: Major people moves at HP, McDonald’s, the Federal Reserve Bank of San Francisco, BCW, Marina Maher Communications and DisneyJen Psaki reportedly negotiating for her own show on Peacock; The somewhat overshadowed Grammy Awards; Ukrainian marketers’ and PR pros’ efforts; Ruder Finn acquires Peppercomm.Follow us on Twitter: @PRWeekUS
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 31, 2022 • 35min
The PR Week: 3.31.2022: Lisa Tareila, director of public relations, Next PR
Lisa Tareila, director of public relations at Next PR, joins The PR Week to discuss Academy Awards fallout and other Oscars highlights and lowlights. Plus: -PRWeek’s 2022 Women of Distinction and Women to Watch classes; -Disney’s response to Florida’s ‘Don’t say gay’ law;-Why PR firms are turning down new business at an unprecedented rate;-New top corporate hires at Weber Shandwick and Hill+Knowlton Strategies; -Who’s in the running in PRWeek’s Pets in PR poll? Follow us on twitter: @PRWeekUS
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 24, 2022 • 33min
The PR Week: 3.24.2022: Elizabeth McNichols, CEO, Outcast
Podcast topics:- Zeno Group wins three Kraft Heinz brand assignments;- Ongoing coverage of war in Ukraine, and the comms strategies of Volodymyr Zelenskyy and Russian propaganda; - Real Chemistry 2021 revenue surges to $439 million;- Weber Shandwick elevates Pam Jenkins to chief public affairs officer;- Details from PRWeek's inaugural Healthcare + Pharma Comms Awards shortlist;- PRWeek’s 40 Under 40 is back and open for entries;- The reveal of this year’s PRWeek Global Awards shortlist. Follow PRWeek on twitter @PRWeekUS
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 17, 2022 • 26min
The PR Week: 3.17.2022: PRWeek US Awards 2022 roundup
The editorial team reflects on ringing the Closing Bell at Nasdaq and PRWeek's first in-person live awards for three years. AI Deciphered is back—live in New York City this November 13th.Join
leaders from brands, agencies, and platforms for a future-focused
conversation on how AI is transforming media, marketing, and the retail
experience. Ready to future-proof your strategy? Secure your spot now at
aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Mar 10, 2022 • 41min
The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty
Podcast topics:- Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics consumers changed their behavior working from home, Ulta's DE&I work and more. - The latest updates from the Russia-Ukraine war and how brands are reacting, from increased support for Ukraine to ending operations in Russia entirely;- Discussing International Women’s Day, brand activations and how organizations can put their money where their mouths are;- Reacting to an op-ed by Dark Horses exec Melissa Robertson on PRWeek calling for an end to the stigmatization surrounding menopause;- Evaluating Stagwell’s 2021 financial reports after another turbulent year;- What is the future of work in a post-COVID world? PRWeek’s March-April issue profiled leaders at Glassdoor, LiquidSpace and Unispace to gauge how the industry is still evolving and being disrupted regarding in-person, remote and hybrid work.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 3, 2022 • 42min
The PR Week: 3.3.2022 - Marc Ross, Caracal
Podcast topics:- Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He also talks about Brigadoon, a global affairs news and information platform for leaders, of which he is founder and chief curator. - The latest developments regarding the war in Ukraine, specifically the use of social media by both Ukrainian officials and Russia’s online propaganda machine;- Takeaways from President Joe Biden’s first State of the Union address: what Biden chose to highlight and how; - Discussing the findings from the 2022 PRWeek/PR Talent Salary Survey, from the COVID-19 pandemic’s ongoing impact to how agencies and employees are starting to get their confidence back; - Profiling Glassdoor's head of communications, Scott Dobroski, and how Glassdoor is positioning itself during the “Great Resignation”;- This week’s notable people moves, from a new COO at Trailrunner International to a new global head of creative at Golin
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 24, 2022 • 28min
The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon
Podcast topics:- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how students and new graduates experience the job hunt differently now and more.- The communications components of the Russia-Ukraine conflict; how the Biden White House is communicating information to important stakeholders — both domestic and foreign — how Russian president Vladimir Putin is trying to control the narrative and more;- The details of WPP’s acquisition of influencer marketing firm Village Marketing under the Wunderman Thompson North American network. Village Marketing has worked on creative campaigns for Equinox, Honest Company, Netflix and Nike;- Explaining the controversy around Everything-PR, which presented itself as an industry news agency but was actually under the ownership of 5WPR founder and CEO Ronn Torossian — a fact that drew criticism from PRSA-New York’s board of directors; - News from pharma industry vet Ray Jordan as he launches his own agency, Putnam Insights;- How public-affairs-focused boutique agency Firehouse Strategies is expanding to meet client expectations with new offices in New York and Florida.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 17, 2022 • 40min
The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine
Podcast topics:- Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can better serve Black professionals’ career development beyond Black History Month; Garba talks about how the Black Acceleration Initiative propelled LoveLee Wine, how she developed her own brand and more;- Recapping Super Bowl LVI, the best and worst advertisements, the blockbuster halftime and the actual game itself;- The latest on the shakeups at CNN, as Allison Gollust exits following Jeff Zucker’s departure earlier this year;- Discussing noteworthy Valentines Day ads and activations this year;- Interesting findings from HypeAuditor’s State of Influencer Marketing report on which social media platforms are influencers’ favorites;- On Heidi Hovland’s move to Edelman as global chair of food and beverage;- Meeting this week’s feature Pets in PR pet, Pimm the dog.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 10, 2022 • 39min
The PR Week: 2.10.2022 - Eric Asche, Potential Energy
Podcast topics:- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and differences in advocacy targeting the big tobacco and big oil industries; how to communicate complex or controversial advocacy ideas to a broad audience and more.- Looking at Edelman’s 2021 results, which saw revenue at world’s largest PR firm jump 15.4%, moving closer to the $1 billion mark; And results from Omnicom’s 2021 PR holdings, which reported an increase of 6.3% for the full year to $1.39 billion.- The details of 360PR+’s first acquisition, lifestyle agency CRC. - On everything Super Bowl LVI, with some social media marketing insight from Twitter Next’s Ryan Oliver. - Recapping the latest developments in the Spotify-Joe Rogan controversy, from COVID-19 misinformation to Rogan’s repeated use of racial slurs and Spotify CEO Daniel Ek’s statement. - On PRWeek's Pets in PR, which launched this week, and puts the spotlight on PR pro’s furry, scaly and feathered friends helping them through pandemic life.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.