The PR Week

The latest guest on The PR Week podcast is Gemma Hart, VP of communications and community affairs at Danone. She talks about how a company obtains and maintains its B Corp status, as well as the topical marketing and communications news of the week, including: - Pfizer’s agency review; - The Norfolk Southern crisis; - Shortlists for the PRWeek Global and Healthcare Awards; - and much more. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style. www.ally.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She’s taking those lessons and her experience from four decades at the agency into her year as chair of the board of the directors at the PR Council, which is also celebrating its 25th anniversary this year alongside, ahem, some other bold-face brands in the PR industry. Ryan Mardiks talks about her plans for both Golin and the PR Council, as well as the following topical news in the latest edition of The PR Week podcast, including: -President Joe Biden’s trip to Kyiv; -The passing of industry veteran David Wells; -Edelman Global Advisory’s latest acquisition; -QSR sector PR;-And one agency’s out-of-this-world new practice. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On this episode of The PR Week, the PRWeek team is joined by Tom Ryan, founder and CEO, ICR. Topics this week include:- Super Bowl LVII round-up- Edelman’s 2022 revenue results - Medtronic’s Torod Neptune’s expanded brief- Remembering LGBTQ PR pioneer Howard Bragman’s life and legac- CEO Elizabeth McNichols’ departure from Outcast- Finn Partners acquisition news Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

From the media cycle to social media, to the state of governance, to the workplace — polarization in our beliefs, and how we communicate them, are contributing to a fragmented society. How do we create collaboration and consensus? What is the role of communications? What kind of leadership works in today’s world? PR Week’s Steve Barrett and Ruder Finn’s CEO Kathy Bloomgarden sit down to discuss the findings of Ruder Finn’s latest survey, which explores the importance of engagement & listening from leadership on consumer opinion and brand perception.AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Fortune Media CEO Alan Murray, the author of “Tomorrow’s Capitalist: My Search for the Soul of Business,” is the guest on the latest edition of The PR Week podcast. The longtime business journalist discusses how and why businesses are embracing sustainability and social issues — but not in a woke way — as well as the relationship between business and government.  Also on the agenda, the top marketing and communications news of the week, including: -The combative State of the Union address-Corporate and nonprofit response to the horrific earthquake in Turkey and Syria-Holding company results-Marina Maher steps back from the CEO role at her agency-The Super Bowl-The race to own AI-Clean Creatives hijacking the Ad Net Zero U.S. launch Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA. She talks about the differences in sustainability on both sides of the Atlantic, as well as distinctions in business and geopolitical environments, as well as lending her perspective on the biggest marketing and communications stories of the week, including:- The release of the video of the beating of Tyre Nichols- How Pfizer dealt with a Project Veritas video- Black History Month- A Super Bowl preview… and plenty of agency moves. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Featuring:- Phil Nardone, president and CEO, PAN CommunicationsThe pandemic changed – and, frankly, continues to change – so much in all our worlds. Among those shifts: the C-suite’s appreciation of its employees and the need to take care of them holistically.As made crystal clear by PAN Communications’ president and CEO Phil Nardone in his conversation with PRWeek’s Gideon Fidelzeid, this is one of the most crucial undertakings any comms leader can take on – both for the present and the future.The need to embrace technology is clearly nothing new to comms pros. During this podcast, Nardone shares specific thoughts on key tech investments that will help your talent thrive.Culture is another word central to this dialogue. Everyone knows the benefits of a strong culture and the consequences of a weak one. For Nardone, it’s all about creating a “culture of innovation.” He shares what that means and how any entity can go about building it.One of the interesting takeaways from PRWeek’s 2022 Best Places to Work program revolves around annual performance reviews. Entities that scored well overall tended to do well in this area. Those that did not score quite as well overall, lagged behind in this regard. Nardone has some very specific thoughts on this key aspect of employee development.Dedicated career coaching and a true respect for employee feedback were also highlighted during this podcast, one full of counsel and inspiration that will indeed be worth an investment of your time. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John McCain (R-AZ). Now he’s at the helm of Penta, which bills itself as “the world’s first comprehensive stakeholder solutions firm.” McDonald joins the latest episode of The PR Week to discuss the biggest marketing and communications news of the week, including: - The possible implications of the Federal Trade Commission doing away with non-compete clauses; - This year’s Dashboard 25 list; - ChatGPT and its implications for business; - The future of work; - More mass job losses across technology and media; - And the main takeaways from the World Economic Forum in Davos.  Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan. She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including: -The World Economic Forum in Davos and the Edelman Trust Barometer 2023; -Donna Imperato’s retirement from BCW; -Jim O’Leary’s transition from Edelman to Weber Shandwick; -Dave Samson replacing O’Leary at Edelman; -Ketchum’s new COO and CFO; -New York University’s study on whether PR’s workforce is too liberal Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek