The PR Week

What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth’s chief creative officer. She talks about those predictions and weighs in on cultural moments at the Golden Globes and other events on the latest edition of The PR Week podcast. Plus the biggest marketing and communications news of the week, including Pop-Tarts’ bowl game triumph, Edelman’s new U.S. CEO and the Alaska Airlines-Boeing crisis AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Social media upheaval. Marketing in gaming. Weight-loss drugs. Understanding what younger generations are talking about. And, if that wasn’t enough, the first AI election. These are all big topics as 2024 begins, and they’re also among the discussion points on the latest edition of the PR Week podcast, featuring PRWeek’s entire editorial team discussing what they expect to happen this year. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The podcast discusses navigating ESG, client cultures, and legal landscapes in 2023, adapting communication strategies for the influencer era, and exploring the impact of AI in communication and business. It also explores the evolution of corporate investments in renewable energy and sustainability practices, along with innovating with purpose by creating a social robot duck for pediatric cancer and reflecting on impactful PR work and industry evolution.

The latest guest on the PR Week podcast is KeJuan Wilkins, who was named EVP and chief communications officer of Nike this year, replacing industry legend Nigel Powell. He talks about how brands like Nike and its subsidiary Converse resonate in large parts of the cultural conversation, as well as the importance of hiring and working with diverse teams and much more. Plus the biggest marketing and communications news of the week, including Weber Shandwick winning Walgreens’ account in the U.S., the Boxbollen craze and the first Gen Z member of PRSA Los Angeles’ board of directors.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this podcast, we’ll bring together three of the PRWeek Health Influencer 30 winners to discuss the importance of healthcare communications and outline key themes for healthcare communicators leading into 2024.AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands. She talks about what the busy holiday travel season means for her company and how it markets itself during major sporting events such as the World Cup. Plus, the biggest marketing and communications news of the week, including fallout from major universities’ presidents on Capitol Hill and the PRWeek Awards U.S. 2024 shortlist. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Chris Graves is stepping away from Ogilvy after nearly two decades at the agency, but he has no intention of slowing down, not with all of the technological innovation driving the world of communications. He talks about that, from behavioral science to artificial intelligence and everything in between, as well as his career and future plans on the latest edition of the PR Week podcast. Graves also adds his thoughts on the biggest marketing and communications news of the week, including agency layoffs, COP28 and the PRWeek Hall of Fame and Best Places to Work honors.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Jonathan Adashek, Senior VP of IBM, discusses AI's impact on communication strategies in a changing world. Emphasizing the need for inclusivity and innovation, he shares insights on utilizing AI to unite people, solve urgent problems, and unlock opportunities. The podcast explores AI's transformative effects on communication, leadership recognition, challenges, crisis management, and the evolving role of leaders in the industry.

Featuring:- Shreya Mukherjee, chief strategy officer, MSL- Ben Grinspan, VP of cultural strategy, MSLA tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of their titles, quite intentionally — can help you be effectively proactive in this regard.To be even more specific, Mukherjee introduces the intriguing concept of being an “ambidextrous strategist.”During the 25 minutes of this conversation, Mukherjee and Grinspan also counsel on setting up the proper teams and structure to allow for operation at the speed of culture. The roles of data, AI and DE&I figure prominently.The two leaders conclude the podcast by focusing on some of today’s mega-trends and reasserting how the right strategy will ensure that your brand is in the best position possible. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign. The former PRWeek reporter talks about the 2023 Spotify Wrapped program, the AdColor event in Los Angeles and other marketing hot topics. Plus a discussion of the biggest marketing and communications news of the week, such as COP28, Sam Altman’s departure from and return to OpenAI and top people moves. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek