

The PR Week: 4.18.2024 - John Box, Meltwater
Apr 18, 2024
CEO of Meltwater, John Box, discusses the company's evolution into social media monitoring, AI in PR, innovative marketing strategies on Instagram and TikTok, cannabis culture and marketing campaigns, and network expansion with Buchanan Communications.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Evolution of a Company and AI in PR
05:22 • 18min
Innovative Marketing Strategies on Instagram and TikTok
22:58 • 5min
Exploring Cannabis Culture and Marketing Campaigns
27:55 • 3min
Network Expansion and Financial Communications Expertise Highlighted
30:42 • 2min