The PR Week: 4.18.2024 - John Box, Meltwater
The PR Week
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Evolution of a Company and AI in PR
Exploring a company's growth since 2001, the integration of Sysomos into Meltwater's social offering, and the vital role of AI in PR and communications. The chapter also discusses challenges in identifying reliable information, the impact of AI developments on data handling, and the company's financial performance in Q1, including Coca-Cola's new product promotion.
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