Cloud Realities

The marketing industry has been at the spear head of digitalisation, both in how its customers are changing their expectations and in how marketing professionals work on a day to day basis, increasing both scale of reach and the ability to create meaningful experiences.   Dave and Sjoukje talk to the Founder of Rooster Punk, James Trezona, to hear his perspective on how his profession has been transformed, but also how critical it is to focus on human and customer experience.  Finally, they reflect on the implications of Elon Musks recent take-over of Twitter. TLDR:01:09 Intros02:50 Cloud conversation with James Trezona27:13 Elon musk buys Twitter31:05 The next book! Further Reading:Humanising B2B, Paul Cash & James Trezona (https://www.amazon.co.uk/s?k=humanising+b2b&crid=2VH7EAZFPZRWL&sprefix=humanising+%2Caps%2C68&ref=nb_sb_ss_pltr-ranker-opsacceptance_3_11)

The team are at AWS re:Invent 2022 for our first live shows!Hemant Sharma, Partner Solutions, AWS joins us to look back over the show, recap the big trends and look at their real world application.

The team are at AWS re:Invent 2022 for our first live shows!Tom Metzeler, Partner Solutions, AWS rejoins us to talk about how the cloud can help organisations reduce their impact on the environment.  And with all the talk this week of processor heavy work loads, like ML, or supermassive architectures, how can these be implemented safely?Roving Reporter Rob reports on Day 3 and the final trends emerging.

The team are at AWS re:Invent 2022 for our first live shows!Jonathan Allen, Director Enterprise Strategy, AWS joins us to talk about what drives cloud transformation and how not to sabotage yours!Rob updates us on what’s trending on Day 2 of the show.

The team are at AWS re:Invent 2022 for our first live shows!Dimitris Perdikou, Head of Engineering, Home Office, UK Government shares with us the Home Office early adoption (at scale) of the cloud, seven years ago(!) and the challenges that bring when you move to second generation cloud.Dimitris PerdikouIt’s Day 2 and the big themes of the conference are becoming clearer, our Roving Reporter Rob reports!

The team are at AWS re:Invent 2022 for our first live shows!Phil LeBrun, Enterprise Strategist, AWS, talks to us about why re-skilling your teams is critical not just to your transformations success, what it takes and why it’s such a leadership challenge.Roving Reporter Rob Kernahan updates us on what else is trending on Day 1 of the show.

The team are at AWS re:Invent 2022 for our first live shows!Tom Metzeler, Partner Solutions, AWS, shares with us Amazon’s innovation process and how we can all leverage these techniques for purpose driven accelerated product development.Roving reporter Rob Kernahan updates us on what’s trending on Day 1 of the show.

In our three launch episodes, Dave and Sjoukje look at the cloud market from three different angles: the market itself, how CxO’s are viewing that market and from a personal leadership experience perspective.In our final launch episode, they talk to Systemic Leadership Sherpa, Alastair Kidd about how embarking on a cloud transformation journey could also be a personal development journey!  How that could help reframe your leadership action to more effectively drive business value out of the cloud and why you need to be aware of the Complexity Paradox!  Finally, they talk about Googles recent announcement about opening new regions in Europe and speculate on why.TLDR:01:07 Intros01:51 Cloud conversation with Alastair Kidd22:10 The complexity paradox28:20 Why so many cloud regions?32:32 Chickens!Further Reading:https://hbr.org/2007/11/a-leaders-framework-for-decision-makinghttps://merionwest.com/2022/10/27/the-complexity-paradox/

In our three launch episodes, Dave and Sjoukje look at the cloud market from three different angles: the market itself, how CxO’s are viewing that market and from a personal leadership experience perspective.In this second episode, they talk to CxO Advisor, Daniel Hartert to get insights into the conversations he is currently having with CxOs on driving value from of the cloud in their organisations and the challenges they face.  He also shares his personal journey with the cloud.  Finally, they talk about how current economic environment will influence decision making on cloud over the coming years.TLDR:00:43 Intros03:00 Cloud conversation with Daniel Hartert26:59 Cloud cost32:09 A nice weekend!

In our three launch episodes, Dave and Sjoukje look at the cloud market from three different angles: the market itself, how CxO’s are viewing that market and from a personal leadership experience perspective. In this first episode, they discuss some basic definitions for aspects of the cloud, to level set, then go on to talk about the current trends that are being felt industry wide and that are likely to impact 2023 and beyond.  Finally, they discuss the latest in AI image creation, DALL-E, and its possibilities. TLDR:00:39 Intros03:09 Cloud conversation: Definitions15:32 Cloud conversation: Trends 202328:10 DALL-E