Let's Get Dressed

In 2009, Alyssa Wasko starting making scarves in her college dorm room to cope with the death of her father, Donald. The scarves were shared with colleges around the country, uniting Alyssa with a community of people who also found solace in her creativity and would  later become the community behind DONNI. 13 years later, DONNI, is on every fashion girl’s favorites list for elevated essentials - your favorite pair of chino’s with a tortoise button, a scrunchie for every day, or a waffle set that’s almost impossible to take off. The brand has landed her a spot on Forbes 30 under 30 list, and is now sold around the country with retailers like Shopbop and Neiman Marcus. In this episode, Alyssa and I talk about vulnerability as an entrepreneur, the key to a slow burn, and why she’s betting on live shopping for the future.    Shop Donni here https://shopdonni.com   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  Printfresh: Visit the Printfresh holiday shop now! Head to printfresh.com/FRIEND or use code FRIEND for 15% off your first order.   Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you’re walking through Washington Square Park, you might just get lucky and spot Davis Burleson at work. Mic in hand and cameraman in tow, he’ll run up to any random stranger, ask them an obscure question, and they’ll surprisingly bare their soul to him on camera. Questions like “how much does your outfit cost?” and “does your ex need therapy” have garnered over 17 million views. In 2021, Davis launched What’s Poppin’ on TikTok and just 1 year later, has a community of over 2 million followers, works as an interviewer for brands like Warner Bros and Tory Burch, and just nabbed a spot as a Sirius XM host. In this episode, Davis and I talk about building a hit show, following your curiosity, and what he thinks is poppin’ today.   Follow Davis: TikTok and Instagram sabio.LA: Learn to code TODAY! Head to sabio.la/FRIEND to learn more! Printfresh: Visit the Printfresh holiday shop now! Head to printfresh.com/FRIEND or use code FRIEND for 15% off your first order. Kate McLeod: Use code FRIEND at checkout for 20% off your first purchase at katemcleod.com   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenna Lyons is nothing short of an icon. Fun fact, she’s actually the reason I got into fashion. From a young age, I was obsessed with her perspective on personal style. It was a blend of highs and lows - a Schiaparelli skirt with a button down top, or a feather skirt paired with denim - that defied what was the fashion “norm” and made you feel like hey, anything goes. It’s that ethos that has been the foundation of the way I dress and what I try to share through my platforms. If you love it, wear it. Take up all the space. So needless to say, this was a bucket list moment. Jenna is one of the most recognizable faces in fashion. She started at J. Crew as an assistant and blazed her way through to the top, building a 27 year career that made her the face of the brand and dubbed the “woman who dressed America” by the New York Times. Since leaving J. Crew, she’s founded LoveSeen, an eyelash extension company, and is about to grace our television screens as a newly announced member of the next season of The Real Housewives of New York City. In this episode, I talk Jenna about redefining beauty, her thoughts on the fashion industry today, and her unexpected new chapter.    Shop LoveSeen here https://loveseen.com   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  sabio.LA: Learn to code TODAY! Head to sabio.la/FRIEND to learn more! Printfresh: Visit the Printfresh holiday shop now! Head to printfresh.com/FRIEND or use code FRIEND for 15% off your first order. Kate McLeod: Use code FRIEND at checkout for 20% off your first purchase at katemcleod.com   Produced by Dear Media   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In honor of the Sami Miro Vintage’s x Levi’s collaboration dropping tomorrow, we’re bubbling this interview back to the top of your inbox! Growing up in San Francisco, Sami Miro was known as the “weird vintage girl,” wearing recycled clothing she found in the back of American Rag to her 9-5 tech start up job. Today, she runs one of fashion’s coolest vintage brands and is a leader in the conversation on sustainability with Sami Miro Vintage, an eco-conscious clothing line specializing in sourcing and reconstructing one-of-a-kind vintage garments curated from around the world. In this episode, Sami talks about her first-ever, groundbreaking collaboration with Levi’s, her journey from tech start up to fashion mogul, and how she used her differences to find a niche.    Shop Sami Miro x Levi’s on October 18th at SamiMiroVintage.com    Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Sponsored by sabio.LA sabio.LA: Learn to code TODAY! Head to sabio.la/FRIEND to learn more!   Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tune in for Liv’s monthly Ask Me Anything episode where she answers you burning questions - from styling, to building a career in content creation, to her current must haves - direct from Instagram.    Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  Megan Vaughn Episode: https://podcasts.apple.com/us/podcast/friend-of-a-friend/id1462213019?i=1000575340025   Rachel Rodgers Episode: https://podcasts.apple.com/us/podcast/friend-of-a-friend/id1462213019?i=1000566200461   Perfecting Your Wardrobe Episode: https://podcasts.apple.com/us/podcast/friend-of-a-friend/id1462213019?i=1000563240087   Dieux Moisturizer: https://www.dieuxskin.com Sponsored by sabio.LA: Learn to code TODAY! Head to sabio.la/FRIEND to learn more! Shed the Silence: www.shedthesilence.com  Steve Madden: 20% OFF AT STEVE MADDEN, YES PLEASE! Use code FRIEND20 at www.stevemadden.com  AloMoves:  Go to ALOMoves.com for 30 days FREE! If you’re loving it like I am, then snag 50% off your annual membership with code FRIEND See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I’m back home and ready to brain dump three weeks away for Fashion Month! From New York to Milan, I’m sharing all the wow factor moments - from Gucci’s #Twinsburg to the Michael Kors show - and the top three trends I’ve seen nonstop this month.    Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Sponsors Steve Madden: 20% OFF AT STEVE MADDEN, YES PLEASE! Use code FRIEND20 at www.stevemadden.com  Waterdrop: Please, no more gas station plastic bottles. And these bottles are so cute! Head to www.waterdrop.com and use code FRIEND to get a special 15% discount! AloMoves:  Go to ALOMoves.com for 30 days FREE! If you’re loving it like I am, then snag 50% off your annual membership with code FRIEND Kate McLeod: Use code FRIEND at checkout for 20% off your first purchase at katemcleod.com Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pastry chef turned beauty entrepreneur, Kate McLeod knows a thing or two about good ingredients. During her days in the kitchen, Kate suffered from dry skin, leading her to one day try cocoa butter as a last salve. The results were transformational. But cocoa butter is rock hard in its natural state, and Kate wondered if she could make it easier to apply without diluting its raw power as a solid. So was born her best-selling Body Stone. The Kate McLeod Body Stones are the first of its kind and soften on warm, dry skin. They glide on like silk melt and absorb, leaving skin soft, supple, and glowing. With only cocoa butter, sweet almond oil, apricot kernel oil, avocado oil, and fractionated coconut oil, it’s no wonder it’s become a cult favorite, being seen on Naomi Watt’s ITG Top Shelf and flying off the shelves at Sephora. In this episode, Kate and I talk about building a hero product and defining your niche, how she pivoted from baking to beauty, and what it took to build a beauty brand that caught Sephora’s eye.   Shop Kate McLeod here https://www.katemcleod.com. Use code FRIEND at checkout for 20% off your first purchase and start your self care ritual.    Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In just a few short weeks, Coco Mocoe has become one of the most popular Tik Tok personalities for accurately predicting pop culture trends and stars on the rise right before they blow up. From Kylie’s car series to Taylor Swift’s grunge era, you heard it from Coco first. But her rise to popularity didn’t come overnight. She worked with the D’Amelios back in 2018 to and has been dedicated to the pop culture hustle - posting content on her channel multiple times a day and honing in on her niche. In today’s episode, Coco and I talk about how she got into being a pop culture psychic, the secret to her success on Tik Tok, and the trends she’s predicting will come from NYFW.   Follow Coco here www.tiktok.com/@cocomocoe       Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  AloMoves: Go to ALOMoves.com for 30 days FREE! If you’re loving it like I am, then snag 50% off your annual membership with code FRIEND - only good in September for National Yoga month! Steve Madden: 20% OFF AT STEVE MADDEN, YES PLEASE! Use code FRIEND20 at www.stevemadden.com  Sabio: Learn to code! You could be starting a new job in just a few months. www.sabio.la/FRIEND Waterdrop: Please, no more gas station plastic bottles. And these bottles are so cute! Head to www.waterdrop.com and use code FRIEND to get a special 15% discount! Shed the Silence: www.shedthesilence.com  Reserveage: Get 30 percent off your product order at Reserveage.com with code FRIEND30 Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you’re not in fashion, Fashion Month can seem a bit overwhelming. I often get asked - can I buy that look right now? When will that style be available? Or why didn’t that runway piece make it to stores? Well, there’s a big business behind runway shows - it fuels the fashion industry forward, sets trends for the seasons ahead, and allows fashion buyers to decide what makes it from the runway to our closets. So today we’re answering all of your questions with one of the best buyers in the industry, Tiffany Hsu, who’s the Vice President of Womenswear and Kidswear Buying at Mytheresa. (If you follow me on IG, you know Mytheresa is my ultimate retailer of choice - there’s just no better buy if you’re looking for the best pieces in fashion!). As a buyer, she’s tasked with traveling the world and looking at every designer’s collection, understanding the Mytheresa customer intimately, and knowing exactly what styles and how much of them to buy so that retailers and designers make a profit when it hits the stores six months later. She’s basically a fashion psychic. However, buying is a big numbers game, so for all my listeners looking for a numbers based job in fashion, listen up! In this episode, Tiffany and I talk about what goes on behind the scenes during fashion week, how she's learned what her clients want, and the trends she’s loving right now.   Follow Tiffany here https://www.instagram.com/handinfire/   Shop Mytheresa here www.mytheresa.com    Sponsors Steve Madden: The brand you love is now introducing Steve Madden apparel! #SMfall22 to share your going out looks! Sabio: Learn to code! You could be starting a new job in just a few months. www.sabio.la/FRIEND Waterdrop: Seriously - Get a sustainable water bottle. No more gas station plastic bottles. And these ones are so cute! Head to www.waterdrop.com and use code FRIEND to get a special 15% discount!     Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s guest is Cass DiMicco, a fashion influencer and the founder of Aureum Collective, a jewelry brand that gives you a luxury aesthetic without the luxury price point. Just one look at her Instagram and you’ll see she’s giving Brigitte Bardot reincarnated. She’s impeccably chic - with a feed filled with fashion and beauty inspiration, and of course, how she uses accessories to elevate every day fashion. In this episode, Cass tells us her best tips for creating content, how she balances being a content creator and running a business all from her Miami home, and what she feels is the next big jewelry trend for fall.    Follow Cass here https://www.instagram.com/cassdimicco/   Shop Aureum Collective here https://aureumcollective.com   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Support the show by supporting our sponsors! OUAI: I live for this scalp serum! www.theouai.com code FRIEND for 15% off your entire purchase. Sur La Cote: Visit www.shopsurlacote.com to find your new favorite summer fit and use code FRIEND for 20% off. Reserveage: Get 30 percent off your product order at www.reserveage.com with code FRIEND30. Produced by Dear Media   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.