Let's Get Dressed

Liv Perez
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Sep 12, 2022 • 35min

Want A Job In Fashion? Meet The Industry's Top Buyer, Tiffany Hsu, VP of Buying At Mytheresa

If you’re not in fashion, Fashion Month can seem a bit overwhelming. I often get asked - can I buy that look right now? When will that style be available? Or why didn’t that runway piece make it to stores? Well, there’s a big business behind runway shows - it fuels the fashion industry forward, sets trends for the seasons ahead, and allows fashion buyers to decide what makes it from the runway to our closets. So today we’re answering all of your questions with one of the best buyers in the industry, Tiffany Hsu, who’s the Vice President of Womenswear and Kidswear Buying at Mytheresa. (If you follow me on IG, you know Mytheresa is my ultimate retailer of choice - there’s just no better buy if you’re looking for the best pieces in fashion!). As a buyer, she’s tasked with traveling the world and looking at every designer’s collection, understanding the Mytheresa customer intimately, and knowing exactly what styles and how much of them to buy so that retailers and designers make a profit when it hits the stores six months later. She’s basically a fashion psychic. However, buying is a big numbers game, so for all my listeners looking for a numbers based job in fashion, listen up! In this episode, Tiffany and I talk about what goes on behind the scenes during fashion week, how she's learned what her clients want, and the trends she’s loving right now.   Follow Tiffany here https://www.instagram.com/handinfire/   Shop Mytheresa here www.mytheresa.com    Sponsors Steve Madden: The brand you love is now introducing Steve Madden apparel! #SMfall22 to share your going out looks! Sabio: Learn to code! You could be starting a new job in just a few months. www.sabio.la/FRIEND Waterdrop: Seriously - Get a sustainable water bottle. No more gas station plastic bottles. And these ones are so cute! Head to www.waterdrop.com and use code FRIEND to get a special 15% discount!     Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 29, 2022 • 42min

Cass DiMicco on Creating Chic Content, Founding Aureum Collective, and Her Prediction For Fall’s Biggest Jewelry Trend

Today’s guest is Cass DiMicco, a fashion influencer and the founder of Aureum Collective, a jewelry brand that gives you a luxury aesthetic without the luxury price point. Just one look at her Instagram and you’ll see she’s giving Brigitte Bardot reincarnated. She’s impeccably chic - with a feed filled with fashion and beauty inspiration, and of course, how she uses accessories to elevate every day fashion. In this episode, Cass tells us her best tips for creating content, how she balances being a content creator and running a business all from her Miami home, and what she feels is the next big jewelry trend for fall.    Follow Cass here https://www.instagram.com/cassdimicco/   Shop Aureum Collective here https://aureumcollective.com   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Support the show by supporting our sponsors! OUAI: I live for this scalp serum! www.theouai.com code FRIEND for 15% off your entire purchase. Sur La Cote: Visit www.shopsurlacote.com to find your new favorite summer fit and use code FRIEND for 20% off. Reserveage: Get 30 percent off your product order at www.reserveage.com with code FRIEND30. Produced by Dear Media   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 22, 2022 • 36min

Inside Danielle Prescod’s First Book, Token Black Girl

I often talk about the necessity for community. No matter what you do, where you work, finding your people and keeping them close is one of the most important lessons I’ve learned as someone in the fashion industry. One of my people is Danielle Prescod. She instantly became someone who felt like a security blanket for me - at a work event where maybe I didn’t know anyone, fashion weeks, whatever it was, if she was there, all was good in my world. Danielle is a 15-year fashion industry veteran - she’s worked at InStyle, Elle, BET, and is someone I often turn to for her razor-sharp and unapologetic perspective of the industry. But last year, she said goodbye to the fashion industry and moved to New Orleans where she penned her first book, Token Black Girl, a memoir about her experiences growing up Black in a predominately white neighborhood, and the experiences that followed her into her teen years, college years, and into the halls of some of the most well known magazines in the world. It’s a harsh look into the white supremacy in media and her personal story of recovering from years of striving for perfection, a loss of identity, and living in a world where she never truly felt accepted. In today’s episode, we talk about the moments that led Danielle to write Token Black Girl, how she turned her experiences into output, and how the fashion industry needs to do better.   Follow Danielle here https://www.instagram.com/danielleprescod/   Pre-order Token Black Girl here    Produced by Dear Media   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 15, 2022 • 44min

Your Best Hair Starts Here with Crown Affair’s Dianna Cohen

I’ll never forget the first time I saw a Pantene ad. The silky, luscious, and thick hair on the models couldn’t be more different from my own hair, but instantly became an ideal of what society considered beautiful. It carried me through the many emotional stages of my hair - extensions, the post breakup chop, multiple colors (who can relate?) - all to achieve that bounce that could be seen from a mile away. But as a now 28-year-old, I've figured out the most essential truth when it comes to hair - less is more. Diana Cohen’s Crown Affair is leading that message, disrupting the haircare industry that has notoriously sold chemical-based products and damaging styles with simple products, clean ingredients, and routines and rituals that nourish your hair from within. The Crown Affair Hair Oil has landed on every best-seller list, even catching the eye of the brand's newest investor Gwyneth Paltrow, and the brand is a bestseller at Goop and Sephora. In this episode, Diana shares her experience navigating the haircare industry, her own routines, and how she’s built a community around self-care.    Shop Crown Affair here https://www.crownaffair.com   Support the show by supporting our sponsors! Sur La Cote: Visit www.shopsurlacote.com to find your new favorite summer fit and use code FRIEND for 20% off. Reserveage: Get 30 percent off your product order at www.reserveage.com with code FRIEND30. Smooj: Visit www.drinksmooj.com to find Smooj near you or use code FRIEND to get 15% off an entire box of hard smoothies shipped straight to your doorstep. Nuuly: Get $10 off your first month of Nuuly when you sign up with the code FRIEND10 at www.nuuly.com  Smooj: Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 8, 2022 • 39min

Is Investing in PR Really Worth It?

One of the most frequent questions I get asked from entrepreneurs is, “Is investing in PR really worth it?” In 2022, PR is a whole new ballgame. Tabloids are out, and clicks are in. But as a new brand, how do you truly make a splash and get your name out there? And how do you know the best avenues to invest in? Enter Megan Vaughn, the founder of MVPR, and the PR guru behind all your favorite social media brands like Miaou, Aya Muse, Are You Am I, Urban Sophistication, Luv AJ, and more. She gives us the rundown on what public relations really can do for you, her best advice on priming your business to catch a publicist's eye, and what clicks really moves the money needle.   Follow Megan Vaughn PR here https://www.instagram.com/mvpr_nyc     Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  We chose these partners just for you! OUAI: I live for this scalp serum! www.theouai.com code FRIEND for 15% off your entire purchase. Waterdrop: Head to www.waterdrop.com and use code FRIEND to get a special 15% discount! Sur La Cote: Visit www.shopsurlacote.com to find your new favorite summer fit and use code FRIEND for 20% off. Nuuly: Get $10 off your first box at www.nuuly.com with code FRIEND10 Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 1, 2022 • 35min

It Was Never a Phase: Fashion's Punk Revival with Nylon Editor in Chief Alyssa Vingan

From Machine Gun Kelly to Heaven by Marc Jacobs, the punk revival is as alive and well as ever. So we brought on Alyssa Vingan, the Editor in Chief of Nylon Magazine (and self-proclaimed former emo-kid) to help unpack the era of nostalgia. We talk    Olivia Rodrigo, Hayley Williams, Depop, and of course, how to build a career as a fashion journalist.     Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 25, 2022 • 37min

Summer in Maui and Your Instagram Questions Answered

Welcome to my midsummer catch up where I’m recapping some of my most memorable moments and answer your questions from Instagram. I share the trip that recently changed my life (no, it’s not in Italy), and answer questions like what’s the best piece of advice I’ve learned in my 20’s to what I think the fashion industry needs a bit more of.   Next Health https://www.next-health.com The Four Seasons Maui https://www.fourseasons.com/maui/ Vanessa Friedman Twitter https://twitter.com/VVFriedman Drew Barrymore Instagram https://www.instagram.com/drewbarrymore/?hl=en Productivity Episode https://open.spotify.com/episode/0ZSPXNVh9YrFOxn0HW74ZC   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Sponsors Sundays for Dogs: Visit www.sundaysfordogs.com/friend or 35% off your first purchase +free shipping & a 100% money back guarantee! Nuuly: Right now you can get $10 off your first month of Nuuly when you sign up with the code FRIEND10 at www.nuuly.com  Reserveage: Get 30 percent off your product order at www.reserveage.com with code FRIEND30. Smooj: Visit www.drinksmooj.com to find Smooj near you or use code FRIEND to get 15% off an entire box of hard smoothies shipped straight to your doorstep.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 18, 2022 • 36min

Unpacking Copenhagen Fashion with Danish Influencer Emili Sindlev

It’s rare to find someone whose style is truly unique. Emili Sindlev is one of those people. Just one look at her Instagram and you’ll find that her style is unmatched - it’s a blend of metropolitan chic, Scandi cool, with an enormous burst of color. She pairs bright colors you’d never guess would match and prints your mom would have shamed you for ever even thinking they’re go well together. But she pulls it off not just for herself, but for the global fashion community, with a style that’s titled her one of Denmark’s most popular fashion influencers. Based in Copenhagen, Emili shot onto the scene during Copenhagen Fashion Week, quickly becoming a street style trailblazer for defying the usual naturals of Scandi style.  Today she has close to 1 million followers, she was awarded Elle’s style icon of the year award in 2018, and can be often seen globetrotting and working with brands from Valentino to Chanel. In this episode, Emili gives us her best dressing advice which actually includes referencing vegetables, who knew? We also talk about growing a platform as a content creator, how she curates her feed, and what it’s like becoming a global content creator from Denmark.    Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Sponsored by Sunday for Dogs www.sundaysfordogs.com/FRIEND  Smooj: www.drinksmooj.com code FRIEND Nuuly: www.nuuly.com code FRIEND10   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 11, 2022 • 38min

How Ring Concierge Turned Getting Robbed into a Success Story

Want to learn how to disrupt an industry? Take a page out of Ring Concierge’s book. Founded by Nicole Wegman in 2013, Ring Concierge is a NYC-based DTC fine jewelry and bridal brand that's on a mission to become one of the largest privately held fine jewelry companies in America — aka "the Tiffanys of today's generation.” How? By offering Harry Winston quality (their current Head of Product came from there) with Diamond District pricing. With over 500,000 followers, the brand has consistently scaled its growth year-over-year and become the go-to for brides and jewelry lovers alike, designing forever pieces that are both inspirational and attainable. In this episode, Nicole tells us her master marking plan, how she built a brand strong enough to compete with household names, and her best tips for aspiring entrepreneurs.    Shop Ring Concierge here: https://ringconcierge.com   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jun 20, 2022 • 39min

Work Smarter by Leaning into Your Human Design Type

Do you want to learn how to optimize yourself to create your dream job? First, you’ll have to understand your Human Design. Today we bring in expert Erin Claire Jones to unpack Human Design -  a system that gives people an energetic blueprint to how they're uniquely designed to thrive based on their exact time, date and place of birth. Specifically, it looks at how people are designed to cultivate relationships, parent, make decisions, build businesses, market, communicate, work within teams and so much more. But more than anything, it gives people permission and tools to be themselves as individuals, in family, in business and in relationships. In this episode, Erin shows us how to read our Human Design chart and understand the tenants that make us uniquely us. We also go through each type, how we show up in professional settings, and how to better serve yourself in the workplace to create your dream job.   Visit humandesignblueprint.com to look up your design and use the code FRIEND for a discount off a book all about your unique design.   Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.  Sundays For Dogs www.sundaysfordogs.com/FRIEND  Apostrophe www.apostrophe.com/FRIEND  Sakara www.sakara.com/FRIEND  Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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