If you’re not in fashion, Fashion Month can seem a bit overwhelming. I often get asked - can I buy that look right now? When will that style be available? Or why didn’t that runway piece make it to stores? Well, there’s a big business behind runway shows - it fuels the fashion industry forward, sets trends for the seasons ahead, and allows fashion buyers to decide what makes it from the runway to our closets. So today we’re answering all of your questions with one of the best buyers in the industry, Tiffany Hsu, who’s the Vice President of Womenswear and Kidswear Buying at Mytheresa. (If you follow me on IG, you know Mytheresa is my ultimate retailer of choice - there’s just no better buy if you’re looking for the best pieces in fashion!). As a buyer, she’s tasked with traveling the world and looking at every designer’s collection, understanding the Mytheresa customer intimately, and knowing exactly what styles and how much of them to buy so that retailers and designers make a profit when it hits the stores six months later. She’s basically a fashion psychic. However, buying is a big numbers game, so for all my listeners looking for a numbers based job in fashion, listen up! In this episode, Tiffany and I talk about what goes on behind the scenes during fashion week, how she's learned what her clients want, and the trends she’s loving right now. Follow Tiffany here
https://www.instagram.com/handinfire/ Shop Mytheresa here
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