Sake On Air

As sake continues to gain popularity around the world, shochu is next in line. In August 2024, the Japan Sake and Shochu Makers Association (JSS) held its inaugural week-long Advanced Shochu Academy in Kagoshima. The event was designed to educate professionals in the global beverage industry about shochu.The 12 participants came from diverse backgrounds—educators, importers, and consultants from seven different countries. Miho Ota seized the opportunity to interview them, gaining insights into shochu's presence in their respective countries and exploring what draws them to the spirit. She organized three impromptu sessions focused on the European, Asian, and Brazilian markets, highlighting both the similarities and differences within and across these regions.One small note: As we we recorded this on the fly, the recording quality was less than ideal. But the conversations provided valuable insights into shochu’s current standing and potential for promotion in global markets, so we hope you will give it a listen. We deeply appreciate the participants' time and expertise, especially after their long days of intensive lectures. Thanks to: Adrian Goh (Singapore)IG: @apgoh / @Interriceasia Facebook: Adrian GohWebsite: www.theartofsake.com Chris Yang (Taiwan)Instagram: @hockeybabytwFacebook: Chris YangCompany website: www.kurisake.com Ding Liu (China)Instagram: @dingliu91Xiaohongshu: Fish swimming in wine (account number 1055966437) Elvira Aldaz (Spain)Instagram: @maldazFacebook: Elvira Aldaz MezcuaLinkedin: @elviraaldaz Fabio Ota (Brazil)Instagram and Facebook: @megasakeOnline shop: www.megasake.com.br Fall Huang (China/Malaysia)Instagram: @fall.huangFacebook: Fall Huang Francesco Braun (UK/Italy)Instagram: @just_imbiberFacebook: Francesco Braun Sam Boulton (UK)Instagram: @boultononboozeWebsite: www.kokushu.info Sean Ou (Singapore)Instagram and Facebook: @thebeveragecliqueLinkedIn: @the-beverage-cliqueYouTube: @thebeveragecliquetv782Spotify Podcast: https://open.spotify.com/show/7vtPuXog1hsfRIzpi6IPI5?si=af256f4a07094b55Academy Website: https://thebeverageclique.com/ Tony Yip (France)Instagram: @food_drinks_cultureFacebook: @TonyMTYip As always, if you have questions or comments please do share them with us at questions@sakeonair.com or head over to our Instagram, Twitter, and Facebook we would love to hear from you! We’ll be back very soon with plenty more Sake On Air. Until then, kampai! This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air. For more information about the Honkaku Shochu & Awamori EXPERIENCE: www.jfn.co.jp/lp/experience2024/ (Japanese Only)

Cheers to Sake Day! The discussion highlights exciting global celebrations lined up for October 2024. From Melbourne to New York City, attendees can enjoy unique events centered around Sake. Exciting festivals like the Queen City Sake Festival in Denver and San Diego's Sake Festival promise a lively atmosphere. There's even a preliminary round of the National Sake Tasting Competition in Aomori! Listeners are encouraged to participate and share any additional events that may have been missed.

Andrew Russell, a renowned sake brewer at Kenbishi, dives into the fascinating history and cultural importance of Nada, a revered sake production area in Japan. He discusses the resilience of Nada's breweries, particularly after the devastating 1995 earthquake. The conversation also touches on the distinctively 'masculine' flavor profile of Nada sake and its modern brewing techniques. Plus, listeners get tips on where to explore this rich sake culture first-hand and insights into the region's stunning success in sake competitions.

This week on our show, we’re heading to Kagoshima, the heart of Japan’s shochu production! Join us as one of our regular hosts, Chris Pellegrini, sits down with the incredible Maya Aley – a certified Shochu Meister and industry expert with over 6 years of experience. Maya is also the manager of Bar Roku, a must-visit destination for shochu lovers. In this episode, Maya shares how a visit to her bar is not just about enjoying a drink but also about experiencing “a dinner and a show.” She introduces us to the rich world of shochu, its makers, and the Kagoshima region, offering insights into local culture, traditions, and even other beverages beyond shochu. With one of Japan’s best shochu selections and educational displays, Bar Roku offers a unique experience that Maya loves explaining to guests. Together, we dive deep into the art of enjoying shochu, from traditional serving styles to the growing trend of shochu-based cocktails. Maya explains the rise of “soda wari” and how distillers are now skillfully highlighting natural aromas and flavors without adding anything artificial. We also discuss Maya’s exciting new ventures, including her latest bar and Shochu Bistro Gou, a Kagoshima-inspired restaurant that pairs local ingredients with shochu. With over 150 shochu varieties, it's a showcase of the region's distillers and their flagship brands. And finally, Maya wraps up the episode by sharing her local tips on how to spend the perfect day in Kagoshima. Tune in for a fascinating journey through the world of shochu and Kagoshima culture! For anyone curious about Maya make sure to check out her Instagram and in case you are in Kagoshima you can find Bar Roku here. As always, if you have questions or comments please do share them with us at questions@sakeonair.com or head over to our Instagram, Twitter, and Facebook we would love to hear from you! We’ll be back very soon with plenty more Sake On Air. Until then, kampai! This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Miho Ohta, a key player in the nihonshu production industry, joins sake expert John Gauntner and flavors connoisseur Frank Walter to discuss natsuzake, Japan's refreshing summer sake. They explore the absence of a legal definition for natsuzake and the trending shift towards sour, low-alcohol varieties. With anecdotes on personal serving rituals and insights on the visual appeal of sake, the trio delves into the unique serving styles that make nihonshu a beloved drink even during the hottest months. Cheers to summertime flavors!

Yu Nakamura is pioneering sake projects in Thailand, while Nattinee Sirirattanapol, also known as Pam, co-founded initiatives elevating the sake scene in the region. They share their transformative journey in introducing craft sake to Thailand, discussing the cultural challenges and the necessity for education. The duo highlights the elegant pairing of Thai cuisine with sake, showcasing how flavors interact harmoniously. They also recount a memorable event where a skeptic discovered the joys of sake through food, exemplifying the culinary adventure they advocate.

Maksim Polkin, a prominent sake distributor in Japan, shares his journey in the sake industry, from Russia to Ginza. The conversation covers Imadeya's marketing strategies, Russian cuisine evolution, sake pairings, and the presence of Japanese beverages in the Russian market. They also discuss customer trends in Ginza and plans to improve the sake store experience for all clientele.

Nathaniel Hoy, a sake enthusiast, shares his experience creating a unique sake named 'En' with Sekiya Brewery. He discusses the process of custom ordering sake and the special relationship he has with the brewery. Nathaniel's passion for sake shines through as he continues to promote and expand his unique creation.

Rebekah Wilson Lye, deeply involved in Craft Sake Week, shares insights on the evolution of the sake industry and trends witnessed over years. Discover the significance of the event showcasing 120 breweries, unique pricing strategies, and the vibrant atmosphere with music and art installations. Get practical tips on navigating the event efficiently and enjoy a celebration of diversity and craftsmanship.

During the recording of Episode 115 “Should sake be promoted like wine?”, Sarah Stewart mentioned a research project between some members of the British Sake Association, and Coravin, the US firm selling a device aimed at preserving the flavors of wine in the bottle after indulging oneself with one glass or two. Intrigued, Sebastien Lemoine reached out to Grace Hunt, Chief Operating Officer at Toku Sake, a premium Junmai Daiginjo produced in Asahikawa, Hokkaido, for the UK market, as well Greg Lambrecht, inventor of Coravin and Chairman of the company, based in Boston. You will hear about Coravin’s history and how the device works, in general and for sake (in effect the results of the research project launched by Toku Sake), as well as how Coravin is helping Toku Sake to open new doors at bars and restaurants.  If you ‘d like to share what devices you are using to preserve the flavors of your favorite drink after opening a bottle, you can do so on Instagram, X, or Facebook, and you can reach us all directly with your thoughts or questions at questions@sakeonair.com. There’s more Sake On Air headed your way again in just a couple of weeks.Until then, kampai!Sake on Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew.