Sake On Air

This week, we’re bringing you a double episode exploring the impact of COVID-19 on the sake industry here in Japan, and how that impact is beginning to reverberate through the international market. The entire nation of Japan, while never undergoing a formal lockdown, was officially placed on State of Emergency status as of April 7th, a state which continued until May 31st, with the country gradually easing restrictions in phases over the several weeks that followed, leading to a complete reopening on June 19th. During this period, restaurants and izakaya were requested to limit their hours of operation from 5am to 8pm, while closing all alcohol service by 7pm. This, combined with the request for the entire population to refrain from unnecessary travel, as well as shift to teleworking in all instances possible, transformed how people shopped, dined, and of course, accessed and consumed sake and shochu. As you might have guessed, for many breweries, wholesalers, retailers and restaurants, sake and shochu stocks became largely idle for months on end. While sales numbers have been gradually recovering since June, the number of people testing positive for COVID 19 have also been on the rise as of late, with Japan now experiencing what at this stage might be considered a “mild second wave.” As a result, dining establishments have again been asked to curtail their hours of operation for the month of August, closing by 10pm, with particularly dense dining and entertainment districts in parts of Osaka being asked to cut back their hours of operation even further. These front-line sales tend to get a lot of attention, however it’s the beverage’s deep agriculture ties, along with the particular timing of the pandemic which might result in a truly devastating fallout down the road. We discuss this as well. To be honest, there’s still a lot that we don’t know. The impact from the past 6 months isn’t truly going to manifest itself for some time to come, and how the pandemic will develop both in Japan and internationally is, at this point, still anybody’s guess. However, we do feel a responsibility to sake lovers around the world to share what it is we do know, which is why over the past couple of months we’ve been conducting a series of short interviews, as well as discussing this reality amongst ourselves, in order to help paint at least somewhat of a picture as to where we stand as of the end of August 2020. For Part 1, we’ve edited together a series of excerpts from five different interviews that we conducted with individuals here in Japan who are in a position to offer particular insight into the impact COVID-19 on certain pockets or channels of the sake and shochu industries. Our guest include: ・Yoshiro Okamoto – Vice President of the Japan Sake & Shochu Makers Association・Koichi Saura – President of Saura Co. Ltd. (makers of Urakasumi) and co-chairman of the Japan Sake & Shochu Makers Association・Takahiro Ibaragi – Head of the International Sales Division at Nihon Shurui Hanbai・Sam Mitsuya – Owner of Mitsuya Liquors・Shinnosuke Hiramatsu – Retail Sales Office at Imadeya When you’re done with this episode, Part 2 is already live, so you can jump over and continue this exploration whenever you’re ready. For Part 2 we bring your regular hosts Christopher Pellegrini, John Gauntner, Sebastien Lemoine, and Justin Potts together to anecdotally discuss the experience of the past six months. We hope you’ll find it to be an interesting supplement to the first-hand perspective provided in this episode. Between this and Part 2, we’ve left you with a lot to digest over the next couple of weeks. There’s still a long road ahead, but we’ll be in it for the long haul. We hope you’ll stick with us. If you’re looking for a great way to support, there’s always one: Keep kampai-ing. Part 2 is here.We’ll see you in two weeks. Timestamps:0:00:21 Introduction0:05:17 Yoshiro Okamoto – Vice President of JSS0:12:47 Koichi Saura – President of Saura Co. Ltd. (Urakasumi), Co-chairman of JSS0:29:00 Takahiro Ibaragi – Head of International Department at Nihon Shurui Hanbai0:41:48 Sam Mitsuya – Owner of Mitsuya Liquors0:57:15 Shinnosuke Hiramatsu – Retail Sales Office at Imadeya1:16:27 Closing Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

While this summer has certainly been a lot of things for many of our listeners, we hope that one thing which has been a defining mainstay throughout the summer of 2020 has been sake. Summer is gradually winding down a bit at this point, but we thought it was about time we did a (semi-)timely episode that celebrates the sake of the season. For summer, that’s natsuzake. Literally “summer” (natsu) “sake” (zake), this relatively recent entry into the seasonal release calendar has rapidly garnered fans from across the sake-sipping spectrum and the annual releases have turned the category into one that grows and evolves dynamically every year, birthing more unique products and interpretations of the style than even the most dedicated follower of sake can hope to keep up with. Although no one particular property defines what is (or isn’t) natsuzake, profiles commonly trend toward things like bright flavors, lower ABV, slight effervescence, a gentle palate, and general qualities that tend to require refrigeration or ice cubes (or both), lending to relatively sessionable sake. As a result, if you can get your hands on the stuff, it often tends to be a great entry point for a lot of new drinkers into the sake category itself, as well. This week Chris Hughes is joined by Rebekah Wilson-Lye and Marie Nagata, where they cover the history of the summery beverage, its evolution, definitions (and its accompanying ambiguity), personal experiences and suggestions, and more. Go ahead and put a bottle on ice and slide into a patio recliner to beat the heat with us on this week’s episode of Sake On Air. When you’re done, go ahead and  drop us a review on Apple Podcasts, or reach out to us at questions@sakeonair.staba.jp. You can follow our current limited movement on  Instagram, Twitter, and Facebook, or join us over on YouTube, as well. Thanks for listening and we’ll be back with more Sake On Air in a couple of weeks.Kampai! *Notes: – Rebekah uses the term “kanzake” occasionally to refer to sake brewed in the winter while discussing traditional sake brewing practices and seasons. For our regular listeners, you may have heard this word before in an entirely different context. Note that this is not actually the same word. The terminology that Rebekah uses is actually a less-common term for what is often referred to as “kanzukuri”.– Prestige Sake Association comes up while discussing its role in developing the natsuzake product concept.– Ajinomachidaya, a sake shop and wholesaler located on the west end of Tokyo, near Nakano, also comes up in referencing the development and proliferation of natsuzake.– The Sake Cellar ideal for storing your natsuzake.– Big thanks to Takahiro Nagayama of Nagayama Shuzo (Taka) and Yusuke Sato of Aramasa Shuzo (Aramasa) for their support when preparing for this episode. Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

This week’s episode is precisely what you’d assume it to be: the crew talking shochu. It had been a bit too long since we’d last done a real shochu-centric show, so we decided to drag Christopher Pellegrini into the studio to update us on some of the latest industry happenings and also humor our questions and musings. While we do get down into the nitty-gritty a bit, this week’s show is actually very casual and free-form. Instead of focusing on something very specific, taking a little time to just discuss the possibilities and implications of some of the rapid changes and recent happenings felt like a worthwhile exercise. We hope you think so too. From new trends in local styles to efforts in international expansion, ways that unconventional producers are pushing the boundaries of the definition of “shochu” and how it could both help and hurt communication for the category as a whole, shochu makers expanding their offerings to more and more spirits categories, from gin, to whiskey, and more, we run the gamut this week. So, pour yourself a glass of honkaku shochu and settle in with Marie Nagata, Sebastien Lemoine and Chris Hughes, along with our shochu pro Chirstopher Pellegrini, for and hour of all-things-shochu. We tagged this episode, “1st Edition”. It is indeed the first – possibly in a new series – or it could prove to be the last. We’ll see! Attacking shochu in this format was fun for us and we’d like to do it on a regular basis, but let us know what you think. If you manage a free moment, we would love a review and rating over on Apple Podcasts, or wherever it is you get your favorite podcasts. Feel free to reach out to us at questions@sakeonair.staba.jp, or follow us at @sakeonair on  Instagram, Twitter, and Facebook, or join us over on YouTube, as well. Thanks for listening and we’ll be back with more Sake On Air in a couple of weeks.Until then, Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

Although we’re all still grounded here in Japan, this week we’re getting off the island for a visit to the great Pacific Northwest to chat with Andrew Neyens, the one-man-band behind Seattle’s Tahoma Fuji Sake. Between stints at some of Toyama’s most exciting and inspiring breweries, including Fumigiku Shuzo (makers of Haneya) and Masuda Shuzo (makers of Masuizumi), as well as attempts to scratch a similar itch at craft beer producers in the greater Seattle area, Andrew finally settled upon making sake something rooted closer to home – and he couldn’t have gotten much closer. Committed to making Tahoma Fuji not only a great sake, but also something that he could manage entirely on his own, Tahoma Fuji Sake Brewing Company was born in the small brewery built together with his father on the same property as his home in Ballard. From there, he’s passionately honed his craft, DIY’d his equipment little-by-little, and over the past few years managed to turn Tahoma Fuji into a mainstay at many of the Seattle area’s most selective beverage retailers and pioneering dining establishments. This week’s visit to Tahoma Fuji actually took place this past autumn, and begins with Justin being guided on a brief, but detailed brewery tour. The two then settle in to discuss Andrew’s progression through the world of sake and brewing in general over the years, exploring the experiences and values that have guided the development of Tahoma Fuji Sake as both a business and a more personal endeavor, and what the future sake landscape of Seattle might look like. You’ll notice right away that this recording was managed on the most minimal equipment. Frank has worked some serious magic in order to bring this episode to life. While not up to our regular audio standards, we think that the story and the messages in this week’s show carry it above any technical limitations. We appreciate you’re understanding and hope you’ll stick with us all the way through. We think you’ll be glad that you did. Please do take a moment to review and rate us over on Apple Podcasts. You can also get in touch with us at questions@sakeonair.staba.jp, or follow us at @sakeonair on  Instagram, Twitter, and Facebook. There’s a stockpile of episodes on our YouTube channel, as well. Thanks for tuning in everyone. We’ll be back in a couple of weeks.Until then, Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

With LINK, Pernod Ricard made their first foray into the world of sake. Bringing together the craftmanship and nuance of Chivas Regal with the pioneering spirit of Toyama’s Masuda Shuzo – makers of Masuizumi – the company in charge of many of the world’s most iconic labels in spirits set out to bring an unprecedented proposal to the world of sake. But why sake? And why now? This week Sebastien and Justin welcome Marketing Director for Pernod Ricard Japan, Yann Soenen, to discuss this and more. While the focus of the show is, of course, primarily on sake, we can’t help but inquire about the world of Japanese spirits, as well; particularly with Pernod Ricard’s recent acquisition of The Kyoto Distillery, creators of Ki No Bi, a label that has almost overnight become synonymous with Japanese gin. This was the first show that we here at Sake On Air have recorded satellite following Japan entering a State of Emergency due to the impact of the COVID-19, which means that the audio is a bit rougher than our listeners might be used to. At the time of releasing this episode, the State of Emergency has been released across all of Japan’s 47 prefectures, including Tokyo, and things are slowly beginning to shift back into motion, however we’ll likely continue to record a few more episodes remotely before getting everyone together for our standard format at the Japan Sake & Shochu Information Center. We just kindly ask for your patience and understanding as we gradually transition into the world ahead of us along with the rest of you.  Thanks for tuning in everyone.Take care & Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

Here it is! The final installment of our “Know Your Hosts” series, introducing our listeners to the minds and motivations behind Sake on Air. For the first half of this week’s show, we have Rebekah Wilson-Lye in the hot seat. Currently the head of international marketing and public relations for Japan Craft Sake Company, we delve into not only the personal journey that led her from New Zealand to the Izu Peninsula, but also her evolution in the industry as she went from school teacher, to gourmet dining guide, to spearheading innovative sake projects with the likes of Takashi Murakami and Hidetoshi Nakata, all while carving out her own unique niche as a staunch advocate for the betterment of the industry as a whole. Following her, our man on the mixing boards Frank Walter interviews the sake guy himself, Mr. John Gauntner. Seeing as how interviews with John are scattered across the interwebz in an array of formats, we wanted to mix it up a little bit. The result? A fun, lighthearted discussion that sidesteps a lot of the more conventional sake questions, instead attempting to peer into the sake habits of the man himself, and as a result, scoring a lot of enjoyable and entertaining industry tidbits along the way. If you enjoyed this or any of our shows here at Sake On Air, taking a moment to review and rating us on Apple Podcasts would be greatly appreciated. You can also share your thoughts and feelings about the show with us by mailing to questions@sakeonair.staba.jp. Say “Hi” to the team anytime at @sakeonair on  Instagram, Twitter, and Facebook. If you’re so inclined, we actually have a YouTube channel, as well. Thanks for tuning in everyone. We’ll be back in a couple of weeks.Until then, Stay Home & Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

Like most all of our listeners, we’re keeping rather close to home these days. The nature of things makes it a bit challenging for the team to gather and record, but on the bright side, it’s given us the time to dig through the archives and finally get around to editing some of our on-the-road interviews that have been gradually piling up over the past several months. Starting this week, we bring you “Sake-On-Air-On-The-Road”! For this week’s show, Big Chris (Hughes) is interviewing Tony Mitchell, brewer at Cambridge’s pioneering Dojima Sake Brewery, in a conversation that took place on location at the brewery while Chris was back in the U.K. during a visit home in 2019. Dojima Sake Brewery’s plans are expansive and ambitious, and that ambition helping to drive the unprecedented model that Dojima is cultivating is palpable when listening to Tony’s passion for his craft and the lifestyle that he’s managed to cultivate around it. In addition to discussing the brewery’s exciting approach to crafting great sake while at the same time creating a cultural hub for Japan’s iconic beverage in the Cambridge countryside, the two also spend time discussing Tony’s days at Wakatakeya Sake Brewery in Fukuoka, and the experience that transformed the course of his life for good. Being on the road and at the brewery, you’ll likely be able to tell that we weren’t able to take advantage of our regular recording equipment. Your understanding is appreciated. If you’d like to help more sake-lovers find the show by reviewing and rating us on Apple Podcasts, it would mean the world to us. You can also send your thoughts and feelings about the show to questions@sakeonair.staba.jp, or say “Hi” to the team at @sakeonair on Instagram, Twitter, and Facebook. If you’re so inclined, we actually have a YouTube channel, as well. Thanks for tuning in everyone.Stay Home & Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

This week we’re tackling arguably one of the most misunderstood segments of the sake world: Kanzake, often simply referred to as, Hot Sake. For a complex web of reasons, the quality and general nature of hot (or warm) sake is still shrouded in generations of preconception and misconception. However along with an aggressive reexamination of “Why?” in relation to lost practices in food and beverage, kanzake is in the midst of a mini-resurgence, particularly in Japan. Over the past decade, not only the number, but the level of quality and creativity entrenched in dining and drinking establishments throughout Japan has grown dramatically. Even outside of traditional Japanese cuisine or izakaya dining, some of Japan (and the world’s) most lauded genre-bending restaurants have made elements of kanzake service not only a part of their beverage program, but a cornerstone to it.  This week we have Justin Potts, Marie Nagata, Big Chris (Hughes) and Little Chris (Pellegrini) on the mics as we delve into kanzake history, experiences, terminology, service, and heating things up at home. For the already-converted, hopefully you’ll find some hot tips (!) to add to your arsenal. For those still on the fence or for anyone that’s previously been burned (!) by less-than-positive experiences, hopefully you’ll find reason to set out on another expedition of the kanzake landscape. Oh, and there’s a small supplement to this week’s episode over on our YouTube channel, as well! Help more sake-lovers find the show by reviewing and rating us on Apple Podcasts. Let us know what you thought about this or any of our shows to questions@sakeonair.staba.jp, or say “Hi” to the team at @sakeonair on  Instagram, Twitter, and Facebook. If you happen to undertake any kanzake experiments at home, please do share the results and photos with us! Take care out there everyone. And don’t forget to Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

To all of our listeners: thank you for your patience. As much as we go out of our way to include awamori as part of the broader shochu conversation, despite many months of listener requests, we have yet to do an entire episode dedicated to Okinawa’s incredible indigenous spirit. Until now! The progenitor of the entire shochu category, the now geographically indicated Ryukyu Awamori has been deeply tied to the lifestyle and culture of the Okinawan people for at least the past 600 years. With only 46 distilleries still officially producing this incredible spirit, awamori is poised to either take over the world with its unmatched depth and character, or gradually get folded into the world of shochu. This week Little Chris, aka Shochu Pro, aka Christopher Pellegrini is joined by Sebastien Lemoine and Justin Potts to go over the basics. What is it? Where did it come from? How is it made? How does it differ from products in the broader “shochu” category? We think awamori is in a position to transform both the demand for, and dialogue, around Japanese spirits. After this week’s episode, we hope you’ll think so too. Let us know what you think of the show by reviewing and rating us on Apple Podcasts. You can send your questions and comments about this or any of our shows to questions@sakeonair.staba.jp, or to @sakeonair on  Instagram, Twitter, and Facebook. Don’t forget us on YouTube! April is shaping up to be a month of excitement, challenges and experimentation. We hope you’ll continue to join us for the ride. Until then, Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.

As promised, we’re coming right back with Part 2 of our exploration into what goes into paving the way for a brand new sake brewery outside of Japan. We continue our conversation with David Joll, owner and head brewer at Queenstown’s, Zenkuro, along with Matthew Shaw, co-owner and head brewer Melbourne Sake, which if all goes according to plan, should be opening its doors in the relatively near future. You have the same SOA crew as last week, with Marie Nagata, Chris Hughes, Justin Potts, and Sebastien Lemoine further digging in to the unique challenges associated with a beverage that has been so hyper localized to a specific region for so long. What are the true essentials for crafting quality sake? What can you not live without? To what degree can you feasibly DIY some decent equipment? What can really only be realized with the support of the people and equipment from Japan? All of that and more as we close out this special two-part series with these inspiring gentlemen. Please do pop over to review and rate us on Apple Podcasts if you find yourself with a free minute, and feel free to send your questions and comments about this or any of our shows to questions@sakeonair.staba.jp, or to @sakeonair on  Instagram, Twitter, and Facebook. There will be more content coming to our YouTube channel very soon as well, so stay tuned! We’ve got one more episode set to release before the end of March. There’s a lot we want to share with you all. Take care of yourselves and one another. We’re all on this together. And while sake isn’t a solution to our global challenges, we’d like to think that a full tokkuri with a bit of regularity certainly couldn’t hurt, as well. Kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production between Export Japan and Potts.K Productions, with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” is composed by forSomethingNew for Sake On Air.