In a captivating panel, Lindsey Witmer Collins, CEO of WLCM, Jillian Arnold, co-founder of Snapback Returns, Xenia Kupriyanova from Houzz, and Nancy Roberts of Craftsman+ discuss AI breakthroughs in mobile app marketing. They explore how AI revolutionizes user engagement and retention strategies. Arnold highlights her app's innovation in simplifying returns, while the group shares insights on using AI for efficient market research and creative learning. They stress the importance of adapting to evolving AI tools and mitigating societal biases.

Nicoline Strøm-Jensen, Head of Program Management at Adjust, brings a wealth of knowledge from her background at Microsoft and AOL. In this discussion, she unpacks the hurdles app marketers face in a privacy-first world, emphasizing the challenges posed by regulations like GDPR and Apple's ATT. Nicoline shares effective strategies for measuring ad campaigns while remaining compliant. She also reflects on her smartphone journey, detailing the features she values and those she'd love to see improved. Tune in for insights on creativity's role in enhancing user experience amidst tech transformations!

Shalom Michaeli, Managing Director of Alternative App Stores at Digital Turbine, leads the conversation on the transformative era of app distribution. He discusses the groundbreaking changes spurred by EU regulations allowing third-party app stores on iOS. Trust-building strategies for alternative platforms are highlighted, emphasizing the need for partnerships and user engagement. Shalom also shares insights on the competitive dynamics between Android and iOS, along with the future impact of AI on mobile technology. This session is a must-listen for tech enthusiasts!

Angèle Lenglemetz, Senior Product Manager at Cleo AI, focuses on enhancing financial lives through cutting-edge technology. In this discussion, she dives into the world of cognitive biases and how they can drive app user engagement. Angèle sheds light on balancing these biases with ethical practices and their role in app development strategies. She also shares insights on what features she would miss without her smartphone, and her desire for more advancements in mobile technology. Prepare for a blend of psychology and innovation!

Join industry experts Sandy Shen, Drew Hambke, Lomit Patel, and Lenette Yap as they dive into innovative user acquisition strategies. Sandy discusses mobile marketing nuances between gaming and professional sectors. Drew highlights shifts in consumer behavior for gaming apps post-pandemic. Lomit shares organic acquisition methods for kids, while Lenette explores AI's impact on fintech marketing. The panel emphasizes the need for tailored strategies and the significance of localizing content for global audiences to drive engagement.

In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect. Our guest, Gaylord Zach, Head of Mobile Product at Verve, brings his expertise to the forefront, exploring how the advertising industry can adapt to a privacy-first world without sacrificing effectiveness. With regulations like GDPR and Apple’s ATT reshaping the ad tech ecosystem, Gaylord unpacks the challenges advertisers face today, from diminished data signals to the rising importance of trust and transparency. Throughout the discussion, we learn how Verve is pioneering solutions like ATOM, their anonymized targeting technology, which identifies user cohorts while safeguarding individual privacy. Gaylord also shares insights into leveraging AI at the edge and integrating Google’s Privacy Sandbox to redefine audience targeting. Tune in to discover how advertisers and publishers can thrive in this new era of privacy-conscious innovation while maintaining meaningful connections with their audiences. Today’s Topics Include: Why targeting is crucial for advertisers and publishers Verve's approach to user privacy in ad targeting Privacy-first targeting approach Addressing relevant audiences without identifying individual users Practical example of such implementation Handling big diversity in targeting How Verve uses AI for its ATOM solution data processing Example of such usage What 3rd party ad targeting tech Verve team has tested and implemented so far Links and Resources: Gaylord Zach on LinkedIn Verve website ATOM solution Business Of Apps - connecting the app industry Quotes from Gaylord Zach: "For publishers aiming to monetize effectively, it’s crucial to represent their inventory accurately so advertisers can confidently invest in ad placements. Advertisers need to target the right audience, personalize messages, and present them with the best possible creatives. This helps create a good match between the ad campaign and the user. Finally, advertisers must measure campaign success and attribute performance to the relevant placements." "Our technology, known as ATOM—short for "Anonymized Targeting on Mobile"—enables us to identify relevant user cohorts and create audience segments directly on the user's device. This approach allows us to deliver personalized ads without relying on third-party data, thus preserving user privacy. " Host Business Of Apps - connecting the app industry since 2012

Jacob Rushfinn, founder and author at Retention.Blog, dives into the complexities of international app pricing. He shares common pitfalls developers encounter when setting prices, emphasizing the need for a global pricing index tailored to local markets. Jacob discusses effective pricing strategies, the differences between Android and iOS, and how understanding consumer behavior is crucial for subscription success. He also reflects on his smartphone habits and essential features he'd miss, adding a light-hearted touch to the serious topic of app monetization.

This episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, app retention, app monetization, app subscriptions and so forth. Today, we’re going to touch on something that unfortunately isn’t appreciated as much as it should be. If you ever watched the 2020’s movie The Social Dilemma, that explores the dangerous human impact of social networking, you would remember that addiction was in the heart of the issue that the movie explored. Well, in today’s episode we’ll be talking about how to build apps that engage with people on a big scale and yet - they don’t lead to forming an addiction. To that end, we have Yves (ИВ) to talk about his app WeWard as a great example. Today’s Topics Include: Yves background What is WeWard How to make money while promoting eco-friendly behaviors without encouraging unhealthy screen habits Making sure streaks enhance user well-being and don't foster addictive behaviour Benefiting users and the plant by driving behavior change Android or iOS? Leaving his smartphone at home, what features would Yves miss most? What features he would like to see added to his smartphone? Links and Resources: Yves Benchimol on LinkedIn WeWard Business Of Apps - connecting the app industry Quotes from Yves Benchimol: "Create a habit to people is very complicated, but when you create a habit. It's very difficult also to remove. Some people say that it's more difficult to remove a bad habit than creating a good habit. So to create a good habit, you have to use the classic tricks that the brain likes. And the brain, if you read some cognitive science book, you will understand that every brain is working the same." "If you want to launch an app, I would suggest try to focus on the main benefit of the app, try to run the most simple version of the app. Remove every aspect, like the streak was not part of the app when we launched it, the gamification was very little. The concept was giving reward to people for working, so it was just a step counter and you earn one coin every 1,000 steps. Today the app is well more developed with social environment gamification but at the beginning we just need to verify the concept and you can have thousand and hundred of thousand of users with a very simple concept, you just need like to simplify as much as possible, because this is where you will have the ability to test more quickly and to improve your app and to test and learn the most faster." Host Business Of Apps - connecting the app industry since 2012

Join Yeva Koldovska, Product Manager at Headway, as she dives into the art of empathy-based onboarding. With a keen focus on aligning user needs and financial goals, she shares innovative strategies for enhancing user experience by identifying and addressing emotions. Yeva also reflects on the nostalgic evolution of mobile devices and the role of AI in personalizing education and daily life. Her insights on user feelings, tailored solutions, and the balance between conversions and user care make for an enlightening discussion.

One of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in marketing as well. If you are an app marketer and your job is to drive growth, you should always take a broader look at where your potential or existing app users spend their time online. On today’s web, there are many online communities where app users go to dig for information, seek an advice or to share one. But there is only one of a kind that we’ll be talking about today - Reddit and to do so we have Sherwin. Today’s Topics Include: Sherwin's background What is Reddit How app users use Reddit communities How brands can leverage communities on Reddit Advice for brands for how to work promote their apps on community-centric platforms like Reddit. Android or iOS? Leaving his smartphone at home, what features would Sherwin miss most? What features he would like to see added to his smartphone? Links and Resources: Sherwin Su on LinkedIn Reddit for Business LnkedIn Samsung X Switchers Anonymous Campaign Business Of Apps - connecting the app industry Quotes from Sherwin Su: "So when you think about mobile app users, Reddit is a place where we as an organization, as a company, as a platform, are sitting on 18 plus years of conversations across different types of mobile apps. And it's at different stages of the journey where app users either try to discover, learn how to use and maximize the different apps and then eventually make recommendations on how other folks in their communities can also enjoy the benefits of like the apps that they're using. So for app users, they trust Reddit because they know that these communities have genuine discussions about the apps that they care about." "First, being in advertising, I want to talk about it from a media perspective, that a lot of brands can really leverage the power of community to build their brand and build very authentic and genuine relationships with the customers that they want to serve. There are lot of different ways here at Reddit, having community at the core, that enables brands to engage meaningfully in the space and the internet that no other platform is able to provide. The second one is acquiring customers. And I think this is a journey on its own, because acquiring customers really pushes brands to focus on the core value propositions that they want to share." Host Business Of Apps - connecting the app industry since 2012