The Digital Marketing Podcast by Exposure Ninja

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later. What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor. Watch the video instead: ⁠⁠⁠https://exposure.ninja/where-is-SGE Get the show notes: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/331/⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren’t confident with AI Mentioned Links Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/ Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/ Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren’t confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.  There’s 4 steps in this process, and we’re going to talk you through each one. Watch the video instead: ⁠⁠https://exposure.ninja/2025-marketing-strategy Get the show notes: ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/330/⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠ What to Listen to Next: 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ How to Rank in Google’s AI Overviews ⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠⁠https://exposureninja.com/podcast/323/⁠

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be including in your content? What to Listen to Next AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a niche The power of highly effective PPC ads, landing pages and local SEO In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy. Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠ Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews ⁠⁠https://exposureninja.com/podcast/319/⁠⁠ NEW Google Algorithm Update + AI Overviews Hits the UK ⁠⁠https://exposureninja.com/podcast/dojo-30/⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠https://exposureninja.com/podcast/323/⁠

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens collaborates with Emily in Paris What to Listen to Next ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/ End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/ ⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/inflating-costs Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 33:31 – X Gets Even More Unsafe for Brands 43:51 – "I'm confused!" What to Listen to Next How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Watch the video instead: https://exposure.ninja/two-percent Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/ 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized 11:13 – Story 2 – A really bad week for Google 31:30 – Story 3 – Marketing lessons from Disney’s D23 event 40:32 – The Tasks What to Listen to Next “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/ Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/ Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/