Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:

• More hints from Google about what it wants to reward with ranking
• Building an engaged community on social
• Marketers aren’t confident with AI

Mentioned Links

• Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence
• C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/
• Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/

Timestamps

00:00 — Intro

03:05 — More hints from Google about what it wants to reward with ranking

23:10 — Building an engaged community on social

35:51 — Marketers aren’t confident with AI

Get the show notes: https://exposureninja.com/podcast/dojo-33/

Watch the video: https://exposure.ninja/dojo-33

What to Listen to Next:

• How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/

• AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
• Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/