The Digital Marketing Podcast by Exposure Ninja

Discover how the latest ChatGPT 4.0 update transforms content writing with its powerful new features. Learn about unique engagement strategies that make events more memorable, including the use of polarizing t-shirts. Delve into the future of SEO as AI-generated summaries change traditional ranking systems. The conversation also explores creative marketing techniques and the implications of AI tools on brand visibility and engagement. It's a riveting look at the intersection of technology and marketing!

Let’s be honest — it’s much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance. So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands. If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass. Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance Get the show notes: https://exposureninja.com/podcast/333/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.  Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, freelancers or building an in-house team If you do choose to go the agency route, how to find the right one And, if you find the right one, how to get the most out of them. In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business. Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/hiring-an-agency Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/332/⁠⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summit 28:06 — 363% Increase In Google Ads Leads using AI Assets Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/dojo-34 Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/dojo-34 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): ⁠https://exposureninja.com/podcast/dojo-32/⁠ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): ⁠https://exposureninja.com/podcast/dojo-30/⁠ How to Differentiate Your Brand in an AI World (Dojo #25): ⁠https://exposureninja.com/podcast/dojo-25/

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later. What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor. Watch the video instead: ⁠⁠⁠https://exposure.ninja/where-is-SGE Get the show notes: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/331/⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/ How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with ranking Building an engaged community on social Marketers aren’t confident with AI Mentioned Links Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/ Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/ Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren’t confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.  There’s 4 steps in this process, and we’re going to talk you through each one. Watch the video instead: ⁠⁠https://exposure.ninja/2025-marketing-strategy Get the show notes: ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/330/⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠ What to Listen to Next: 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/ How to Rank in Google’s AI Overviews ⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠⁠https://exposureninja.com/podcast/323/⁠

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be including in your content? What to Listen to Next AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a niche The power of highly effective PPC ads, landing pages and local SEO In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy. Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠ Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews ⁠⁠https://exposureninja.com/podcast/319/⁠⁠ NEW Google Algorithm Update + AI Overviews Hits the UK ⁠⁠https://exposureninja.com/podcast/dojo-30/⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠https://exposureninja.com/podcast/323/⁠

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens collaborates with Emily in Paris What to Listen to Next ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/ End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/ ⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/