The Digital Marketing Podcast by Exposure Ninja

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets. So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead. Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc Get the show notes: https://exposureninja.com/podcast/337/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/334/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEO Timestamps 00:00 - A big week for AI… but also some data that puts it all in context 16:14 - IKEA’s new face of gaming 27:43 Stop calling it SEO What to Listen to Next Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

Discover how Generative Engine Optimization is changing the game for digital marketing, making AI tools like ChatGPT crucial for brand visibility. Explore the challenges traditional agencies face in adapting to this AI-driven landscape. Learn how businesses can harness these technologies for a competitive edge and attract recommendations for their products and services. It's a call to action to embrace the future of marketing with innovative strategies!

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back ads Timestamps 00:00 - Legal topics have the most AI Overviews - and you're next 08:57 - Google’s AI Overviews fail to answer 43% of financial queries 22:45 - The FTC’s rules on fake reviews 32:55 - Tesco's stripped back ads What to Listen to Next Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage. In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out! Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w Get the show notes: https://exposureninja.com/podcast/335/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/ Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awareness Timestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimisation? 20:19 — The power of social media in mental health awareness 47:53 — Quick Fire Questions What to Listen to Next How To Create the Perfect Marketing Strategy for 2025 https://exposureninja.com/podcast/330/ How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about: - Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it). These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them. Watch the video instead: ⁠⁠⁠⁠⁠⁠https://exposure.ninja/b2b-strategies-2025 Get the show notes: ⁠https://exposureninja.com/podcast/334/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

Discover how the latest ChatGPT 4.0 update transforms content writing with its powerful new features. Learn about unique engagement strategies that make events more memorable, including the use of polarizing t-shirts. Delve into the future of SEO as AI-generated summaries change traditional ranking systems. The conversation also explores creative marketing techniques and the implications of AI tools on brand visibility and engagement. It's a riveting look at the intersection of technology and marketing!

Let’s be honest — it’s much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance. So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands. If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass. Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance Get the show notes: https://exposureninja.com/podcast/333/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.  Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, freelancers or building an in-house team If you do choose to go the agency route, how to find the right one And, if you find the right one, how to get the most out of them. In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business. Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/hiring-an-agency Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/332/⁠⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/