The Digital Marketing Podcast by Exposure Ninja

This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at driving traffic, sales and familiarity. They also share how they organised and promoted their first ever online conference, attracting some of the biggest names in their industry to speak. Online conferences can be a really nifty way of immediately raising your credibility and authority, and can bring in some very valuable connections. Hearing the guys talk about their mistakes and sharing their top tips will be really useful if this is something that you’re considering. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode50

Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’.  In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’ by the Daily Mail to grow her shop’s sales. For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode49

Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience. Ryan Stewman has been to prison - not once but twice - and not because he forgot to pay tax. No, his offenses were related to guns and drugs. But in this episode, you’ll hear how he’s used that background to build authenticity and discover why he’s not afraid to tell people about his past because, when presented in the right way, he knows it builds rapport. We discuss Ryan’s pretty non-traditional approach to social media and blogging, and you’ll hear from him how he grew the Hardcore Closer page to over 150,000 fans just by running boosted posts on his own blog posts! For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode48

In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies. If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to stay, what needs to go and what needs to be combined and improved. If you’re not planning a content audit, then sit back and let Todd’s approach to creating really useful guides and in-depth articles influence your own content strategy. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode47

Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has. How has he achieved these rankings? By creating a series of calculators and tools for his audience, in addition to writing very long form, in-depth posts to help his visitors address the top questions and problems that they have. Todd’s emphasis on the quality of his content is incredible. His benchmark for the value of what he shares is making it the most useful resource on the planet for that topic, and Google rewards him with the rankings to match. If someone from Exposure Ninja has ever suggested to you that you make your site truly DESERVE to rank in position 1, this episode gives you the process to go through to do this. For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode46  

Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform. Erik also takes us behind the scenes of the Social Media Examiner’s Friday videos, as well as giving tips on prioritisation, delegation, and which bits of your social campaign you DEFINITELY want some input on. For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode45

In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year. Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads. For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode44

Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone - brands AND retailers - is using SEO as their primary traffic generator. This, combined with the fast growth in the vertical, makes it uber competitive.  Despite this, Electric Tobacconist (with the help of Exposure Ninja) dominate the search results in the UK, in many cases outranking even the e-cigarette brands for their own brand names. Learn how Pascal’s relentless drive, ‘Nightclub SEO’ theory and MONSTER conversion rates have helped him and the ET team grow a business in record time. Oh, and it turns out he’s also pretty handy at cricket. But that’s another show! For show notes, head over to https://exposureninja.com/episode43

This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli have been doing over the years is incredible: they’ve built a hybrid online/offline membership site with tens of thousands of members in 72 countries across the World. In this episode, hear Jerome take us behind the scenes to explain how the team has built the club, how they maintain such high member retention rates, and the non-traditional Digital Marketing approach that they take… to their Digital Marketing! What’s as important as the marketing piece here is the passion that Jerome has for the message and the cause that Parelli champions and this passion comes through in everything the brand does. For show notes, go to https://exposureninja.com/episode42

Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.  We also discuss what TV and media editors are looking for, and the mistakes that many businesses make which mean their pitches get totally ignored so that you can make sure that your pitches are successful. For show notes, head to https://exposureninja.com/episode41 To download a free copy of Christina’s book, visit http://www.mediamavenandmore.com/exposure/