The Digital Marketing Podcast by Exposure Ninja

  Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand. Understanding not just what stands out in a business, but why it stands out and how you are drawn in is the key to breaking down a major player’s marketing platform. In this podcast episode, we talk with designer, public speaker and entrepreneur extraordinaire Maurice Cherry about the specific efforts of four global companies in their quest for market supremacy. Specifically, we chat about their use of scarcity and unique branding to set themselves apart from the rest and make people desperate to become their customer. Correct use of scarcity in marketing can streamline sales and boost overall brand perception. By promoting in-demand stock, mind-boggling flash sales and time incentives, your products can seem like the hottest thing going, with people spreading the word and flocking back, desperate not to miss your next big offer. Unique branding, meanwhile, is taking the voice and tone of your entire brand in an extreme direction to make it memorable – hopefully for the right reasons! Whether it’s zany and off-the-wall, or minimalist and impactful, Tim and Maurice see how the big players succeeded through outside-the-box branding. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode60

The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions. But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot. The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages. In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of designing and using a story successfully across your website and marketing. Every successful brand has an identity, often shaped by their creative decisions; from the colours in their logo, to the style of their video ads, to their choice of language for their website. Whilst data and quantitative info helps maintain their position, it’s these emotive qualities that really draw people in and creates a loyal, high-converting audience. Listen to our chat with the awesome Chelsea Scholz to find out how your landing pages, website and entire digital marketing strategy can use storytelling to take your brand to the next level. For show notes and to get a FREE review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode59

Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd.  She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand around her services that ‘regular’ accountants wouldn’t be able to build. So whether you’re a service business like Diane’s or not, this episode will get those creative juices flowing so that you can start to think about how your audience sees you, and what key benefits you could draw out and reposition to make your marketing message resonate much louder with your perfect customers. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode58

Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser. In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podcasting since before it was a ‘thing’ and has seen it mushroom in popularity over the last few years. The ways that businesses use it to advertise has also changed, so hear Rob give his recommendations on the advertising methods that are proving most effective, how to find the best shows to advertise with, and what sort of results you should expect. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode57

So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel.  In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot inDinero’s offering, and takes us behind the scenes of their current marketing funnel (Clue: their website’s CTA will surprise you). If you’re a SaaS business, service company, a startup, you’re seeking funding, or you just want to generate more leads, you’ll find Jessica’s story inspiring and cautionary in equal measure. Enjoy! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode56

If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating. In a market dominated by huge blockbuster novels and multi million dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think. What *is* a surprise though is how groups of these authors have turned to collaboration to pool their resources, cross promote to each other’s audiences, and create new types of books targeted at hitting bestseller lists. This episode’s guest is Meg Cowley, successful indie author and generally switched on marketer. She takes us behind the scenes of the indie author movement and reveals a world where Amazon SEO, joint ventures, lead generation, and marketing Facebook groups are as important as the books themselves. There are lessons here for any business competing with large, well-funded rivals, and it’s great to hear how the Internet provides space for specialist niche offerings to build large, rabid followings. Creativity can be one of the most challenging sales to make, particularly when you are selling your own. There is no shortage of independent writers, musicians, and artists who never get to the stage where they are able to effectively monetise their product, so to hear from someone who has built their business using these strategies just demonstrates how universal these principles really are. To find out more about the author collaboration project Meg has joined, visit https://www.markedbyfate.com To check out the Amazon book description generator, visit https://kindlepreneur.com/amazon-book-description-generator/ For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode55

Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business? In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you step-by-step through the process of reaching out to the influencers you need, and capitalising on the visibility that’s generated. Stacey takes us behind the scenes of an influencer campaign in action and explains what to expect, what to offer and how to get the best results with the minimum time and money invested. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode54

Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic. We discuss how he’s grown the website, changed their content angles and used Youtube and Facebook to flood the market with their content, all from a place of wanting to provide as much value as possible. It’s fascinating to hear Jared’s story and his approach to building goodwill in his market, so whether you’re selling information products or you want to share your expertise online, this episode will get the juices flowing about how to expand your reach and take more of your competitors’ lunches. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode53

Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low-value work. You’ll also learn how your customer base would support an additional premium pricing option that can generate significantly more profit than your base products or services, and Perry shares his formula for identifying and pricing this option. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode52

Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site. In this episode, we dig through Alison’s growth story so far and hear how she’s grown the Brocante Home, courses and membership, all without ever being ‘sales’. She shares how her authenticity and openness has been a powerful tool to unite her audience around the mission and build a level of trust that very few businesses ever achieve. We’re joined by Exposure Ninja’s very own Nic Tuxford, who as well as being a superstar Digital Marketer is a long time follower of Alison’s. It’s fascinating to hear Nic’s take, as a customer, and to hear how how Alison’s message and approach has resonated so well.  Fascinating insights for any business, whether or not you’re in a similar market, on the importance of authenticity. For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode51