The Digital Marketing Podcast by Exposure Ninja

In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eCommerce websites, including Amazon, use strong Black Friday marketing strategies every November. Today, I want to share the kinds of Black Friday marketing strategies, tips, and tricks you can use this year to promote your business to earn more sales and leads.

Today I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/ Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more Cold-brew has exploded over the last five years and one company at the forefront of that explosion is Bizzy Coffee. Bizzy Coffee sell online and instore, they can be found in hundreds of retails around the US, but in today's podcast, we learn about how Bizzy, and their CEO, Alex French, generate traffic via Amazon that they turn into repeat customers. In the podcast, we talk about: 💡 How Bizzy uses Amazon to earn new customers 💡 How they encourage repeat purchases through their own marketing and Shopify store 💡 How important product page design is to business success 💡 and Much More

In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.

Learn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants. In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into: 💡 Creating link-worthy content 💡 Using keywords without being spammy 💡 Increase internal link usage

Learn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts. In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja. They'll explain: Why your website should be mobile-friendly Which types of content your website needs Why you need to write for people, not search robots Get a FREE Website Review @ https://exposureninja.com/review/

When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to. In the episode, Tim and Ali discuss: 02:13 — Why Ali became a digital marketing manager 03:05 — Do marketing managers need to be academically qualified? 04:28 — What are the challenges a marketing manager should expect? 07:23 — What skills or qualities should someone hiring a marketing manager look for? 10:13 — Which other skills are essential in a perfect marketing manager? 12:08 — How can business owners make their marketing manager job look appealing? 14:42 — What should the hiring process look like for a marketing manager? 19:31 — What is a good interview process for marketing managers? 21:28 — How to know whether a marketing manager is delivering results 24:35 — How business owners can support their marketing manager achieve their best results 26:29 — How to set a level of pressure that's consistent and rewarding to the marketing manager 28:28 For more information and show notes, head to: https://exposureninja.com/podcast/163/

Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.  As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.  So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?  We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success.  Spoiler alert! SEO is one of them.  The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns.  From writing unique, SEO-optimised descriptions for every product they offer to gaining position one for key terms like "whey protein" for My Protein, The Hut Group benefits from organic search and in many ways, relies on it.  Although Tim gives credit where it's due, this episode reveals the good, the bad and the ugly of The Hut Group.  Hint, the ugly lies in defeated blogs, neglected content strategies and ignored social accounts.  By listening to this episode, you'll not only learn how to better your eCommerce business by mirroring The Hut Group's success but also how to avoid its mistakes. The Hut Group hasn’t recovered from Google’s medic update in 2018 and is seriously lacking in social content and engagement compared to its competitors. These are mistakes which Tim warns could cost the eCommerce giant if shopper behaviour shifts towards social in the future.  For more information and show notes, head to: https://exposureninja.com/podcast/162/ 00:00 –– What is The Hut Group?  04:46 –– The Hut Group's acquisition strategy  06:57 –– The Hut Group's digital marketing 09:40 –– The eCommerce experience 23:58 –– How The Hut Group drives traffic  30:06 –– The Hut Group's link strategy  32:17 –– The Hut Group's paid advertising  34:20 –– The Hut Group's social media 40:32 –– The Hut Group in summary 

SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO.  Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search.  In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market.  The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page.  Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast.  Everything from mobile versus desktop, the use of heatmaps, split testing, customer data and ranking signals are mentioned in this video, giving you an insight into one of the most thought out campaigns on the internet.  Want to know more about Steve? Follow Steve on LinkedIn and Twitter or check out seonotebook.com For more information and show notes, head to: https://exposureninja.com/podcast/161/ 00:00 –– Podcast Synopsis 02:18 –– Using blogs to rank 05:05 –– FreshBooks' SEO strategy  08:45 –– Surveying customers in keyword research  10:00 –– Creating a knowledge base  13:12 –– Main page optimisation and revisions  17:44 –– How important is searcher intent?  22:31 –– What are the top ranking signals?  24:30 –– What's the future for Google?  32:41 –– Find out more about Steve

Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands? This podcast answers all of your questions about colour.  Joined by Exposure Ninja's Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate.  As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour's effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe's specialism. After all, it's a field that should be at the forefront of every brand manager's mind.  From busting common colour myths to cringing at cultural faux pas', this episode is packed with actionable tips and advice to simplify your next branding project. Whether you want to build website credibility, increase click-through-rate or craft scroll-stopping adverts, correct use of colour will help you to achieve these goals.  Does green really mean go? Will orange encourage others to take action? Or are these colour cliches the equivalent of old wives tales?  Find out exactly how to pick a colour palette for your brand that's effective, instantly recognisable and aligned with your industry.  As our host Mark says, this episode is absolute gold. Pun intended.  For more information and show notes, head to: https://exposureninja.com/podcast/160/   0:00 — What's your role at Exposure Ninja?    2:10 — How did you get into colour psychology?    3:19 — What piqued your interest to study this field?    4:20 — Colour cliches    9:50 — Colour and branding 13:44 — Colour in website creation  18:23 — How important is high contrast?  20:14 — Common colour mistakes 22:00 — Colour and cultural faux pas  24:20 — How to build trust with colour 25:30 — Colour and advertising  27:25 — Key takeaways 

Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.  On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.  Why are we speaking about this now?  Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.  Indeed, research can help you to shift your brand voice.  Even a tweak as small as changing your marketing language could make a big impression, taking you from a brand that seems uncaring and unresponsive to one that's sensitive and sincere.  But in such a fast-moving business landscape who has time to wait for data?  Weise's market research firm, Bixa, specialises in rapid customer research, so brands can get to the nitty-gritty of customer behaviour — and fast.  Bixa's new research option will give you in-depth data about your customers –– namely, how to better support them –– in just three days, including the time it takes to recruit participants. From qualitative data to quantitative data and back to qualitative again, Bixa's team uses a sandwich approach to dig up common themes amongst your target audience.  Plus, these themes are far from boring or obvious.  From observing a whole generation on behalf of Google — in order to demystify young people's perplexing search habits — to figuring out that most people brew their first coffee of the day in the bathroom, Bixa has made some interesting findings that have shaped the way major brands market today.  At the heart of it, Sarah shows that companies need to do much more than simply pull the lever on their marketing campaigns or come to a halt during difficult times.  For more information and show notes, head to: https://exposureninja.com/podcast/episode159/ Want to find out more about Sarah and Bixa?  Bixa’s ‘Pay What You Can’ Expert Review: https://bixaresearch.com/expertreview Bixa’s 3-Day Pivot Package: https://bixaresearch.com/fastresearch Sarah’s book, InstaBrain: https://www.sarahweise.com/instabrainbook Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahweise/   0:00 — About Bixa    4:11 — The rapid research process   9:00 — How to acknowledge coronavirus     12:22 — Thriving during the pandemic  17:04 — About ethnographic research  19:52 — Selfie video diary studies  25:40 — Projective techniques  30:04 — Focus groups  32:24 — Quantitative research  33:21 — Research recruitment 35:30 — Research output 39:00 — Quickfire Q&A  41:41 — Book recommendations  44:36 — How to connect with Sarah