The Digital Marketing Podcast by Exposure Ninja

Do your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads. Watch the video instead: https://exposure.ninja/performance-max Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/318/ You May Also Enjoy… Tesla’s PPC Marketing Mistakes https://exposureninja.com/podcast/dojo-14/ Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/      

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews.  The Art and Science of Weather-Based Marketing  Lessons from On The Beach's Sunny Circles Timestamps 02:58  – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.   25:32 – Story 2 – The Art and Science of Weather-Based Marketing  39:49 – Story 3 – Lessons from On The Beach's Sunny Circles 48:04 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-18/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-18 You May Also Enjoy… What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/  The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/

Google just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.  This is not a drill This is the change to Google that we have been talking about (and warning about) for over a year now.  Today we’re going to talk through each change, how it works and what you need to do to prepare. Watch the video instead: https://exposure.ninja/google-io-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/317/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/  

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner: GPT-4o 48:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-17/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-17 You May Also Enjoy… The Reason Your PPC Isn’t Working https://exposureninja.com/podcast/dojo-15/ Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-16/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-16 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-15/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-15 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/      

Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at different marketing tasks. Today’s video and podcast share the results of those tests, with examples of the experiments we've been running. Watch the video instead: https://exposure.ninja/ai-content Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/316/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/

This podcast delves into the world of content marketing, covering topics like crafting a strategic content plan, utilizing different content strategies tailored to target audiences and goals, optimizing resources for success, leveraging newsjacking for brand visibility, and the importance of follow-up in content marketing.

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/    

Explore HubSpot's digital marketing strategies, including diverse content tactics, PPC analysis, call-to-action evolution, and innovative advertising approaches with Red Bull. Learn how HubSpot's innovative marketing has fueled their growth and how you can apply similar tactics to your own strategies.