The Digital Marketing Podcast by Exposure Ninja

This podcast delves into the world of content marketing, covering topics like crafting a strategic content plan, utilizing different content strategies tailored to target audiences and goals, optimizing resources for success, leveraging newsjacking for brand visibility, and the importance of follow-up in content marketing.

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/    

Explore HubSpot's digital marketing strategies, including diverse content tactics, PPC analysis, call-to-action evolution, and innovative advertising approaches with Red Bull. Learn how HubSpot's innovative marketing has fueled their growth and how you can apply similar tactics to your own strategies.

Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer. That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast Watch the video instead: https://exposure.ninja/brand-accelerator Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/315/ You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/261/ You May Also Enjoy… How To Convert the 90% of Website Traffic That Gets Away exposureninja.com/podcast/275 How to Create the Perfect Marketing Strategy for 2024 exposureninja.com/podcast/297 How to Optimise Each Page of Your Website exposureninja.com/podcast/310 Create a Call-to-Action that NEVER FAILS exposureninja.com/podcast/258 These Mistakes KILL Conversion Rates exposureninja.com/podcast/290          

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ 17:15 - Story 2 - F1 team's event marketing 41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products 56:14 - The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-13/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-13 You May Also Enjoy… The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/  

For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area.  Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to target. This can feel very overwhelming. Where do you start? The answer is you start with today’s podcast. Watch the video instead: https://exposure.ninja/multi-location-seo Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/314 You May Also Enjoy… How To Get Qualified B2B Leads Using SEO https://exposureninja.com/podcast/311/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ Copy This UNBEATABLE SEO Strategy in 2024 https://exposureninja.com/podcast/extra-037/ Google Gemini – The Biggest SEO Disruption in 25 Years https://exposureninja.com/podcast/extra-029/    

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled Content Hub Timestamps 2:10 - Story 1 - Google's recent algorithm update 20:40 - Story 2 - Google testing SGE in the UK and considering charging for search 34:42 - Story 3 - Hubspot relaunches its CMs as the AI-filled Content Hub 47:40 - The Tasks  Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-12/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-12 You May Also Enjoy… The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/  

The podcast discusses the best B2C marketing strategies for 2024, including marketing principles, targeted promotions, digital PR strategy, importance of video marketing, personal branding, building customer relationships, and the future of video marketing. It explores innovative ideas for businesses to excel in the evolving market.

This podcast discusses B2B marketing strategies for 2024, including insights from Monday.com. Topics covered include thought leadership, content marketing, audience personalization, cybersecurity services, and effective B2B influencer marketing strategies.