Discover the power of 'stacking microstories' to deliver concise pitches. Learn how to create a short and confident pitch using story stacking. Explore the importance of testimonial stories and inventor's origin story to build trust. Understand the concept of value stacking and the power of micro stories in sales pitches. Learn how to advance the sale through persuasive storytelling using the Persuasion Story Code book.

If you’re thinking hiring a copywriter OR you’re considering getting a coach, you might be wondering: What can a copywriter do for me that a coach can’t? And vice-versa: What can a coach do for me that a copywriter can’t? Coaching and copywriting are two professions that have grown impressively over the last 20 years. The Internet and a fast-changing world have a lot to do with it. But a lot of people are unclear on what they do and what kind of results they provide. Because while both copywriters and coaches are in the business of helping people get what they want, the ways they go about it are as different as night and day. Today our special guest is Sean McCool. He’s been writing hard-hitting, high-earning sales letters for large publishers like Agora and Stansberry Research for 15 years, plus he’s worked for a lot of smaller direct-response oriented businesses, too. The important thing to know up front is Sean is also a life coach with clients including actresses, children’s book writers, entrepreneurs and even a member of the World Martial Arts Hall of Fame. So, like me, Sean is a coach as well as a copywriter. I thought it would be fun to talk about the similarities and the differences. One thing it will do for you as a viewer or listener is put into sharp relief what copy can and cannot do for you… and whether you should be on the lookout for a coach yourself. Sean’s website is: https://seanmccool.com And you can find his podcast here: https://persuasionbythepint.com/ Download.

Launch strategist and copywriter Brenna McGowan shares her 'Anticipation Marketing' system, which includes a pre-launch strategy that has resulted in tripled and quadrupled sales for her clients. She discusses the significance of integrating content and conversion copy in online marketing, creating an emotional environment and using storytelling to build trust. She also shares her personal story of becoming a copywriter.

Donnie Bryant, an expert in email marketing, discusses the power of email subject lines in increasing sales. They talk about legal review for regulated industries, the importance of taking a stand, the power of curiosity in subject lines, and the effectiveness of templates. Donnie's new book, 'Subject Line Science,' is mentioned throughout the podcast.

Guest Doug Pew, composer and copywriter, shares his method for getting into flow to overcome writer's block. They discuss tapping into the power of ideas, using immersion and resonant frequencies, stealing and reinventing ideas without judgment, and the importance of emotional pacing in copywriting.

When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement building all the way through? And suppose you know you need to use stories but you are so tired of worn-out hero’s journey stories? Our returning champion today, Joshua Lee Henry, recently solved those problems and wrote a home-run promo featuring a very exciting expert, a veteran of high-level military intelligence. He ended up using a number of persuasion stories and he’s agreed to come on the show today. To tell us what he did, why he did it, and how he did it. RESOURCE: My book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Download.

Discover tips to improve conversions in sales pages and video sales letter scripts. Exaggerate pain points and create urgency. Limit clients for exclusivity and create an easy buying process. Make it easy for customers to purchase products. Provide clear instructions and payment options, eliminate anxiety, and use visuals to showcase the next page or order form.

The podcast discusses the challenges faced by copywriters when clients have different opinions on hooks and offers. It provides tips on understanding clients' objectives and priorities, the importance of empathy and acknowledging the customer's problem, building relationships, understanding language and emotional motivations, and blending inner worlds and persuasion techniques.

Learn how to enhance copywriting results by incorporating visual techniques from comic book artists and filmmakers. Explore the power of pictures in conveying stories and simplifying explanations. Discover how images can evoke emotions and create a stronger impact on the audience. Understand the importance of graphic designers in working with copywriters to create impactful customer experiences. Delve into a unique topic on persuasive sales copy and recommended books.

Learn techniques to simplify complex ideas and make them more understandable for consumers. Understand the importance of clear communication and the power of demonstrations in influencing buyer decisions. Explore the different buyer types and how to tailor your copy to meet their needs. Discover the benefits of metaphors and stimuli in making concepts more tangible and effective in sales.