Copywriters Podcast

These days, things in copywriting are changing so fast it can make your head spin. Junior copywriters aren’t sure there’s a career path, because of AI. Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago. Our special guest today, Scott Zetlan, has some answers for junior copywriters, experienced copywriters, and everyone in between. That’s because he’s seen and done so much in business, both old school and online. Scott has helped hundreds of businesses grow and scale fast, using innovative testing techniques. Scott’s company, Visiopt, has a tool that lets businesses run a single test equivalent to a whopping 4,317 split tests, allowing for rapid optimization that leads to profits and new opportunities. Scott’s also an expert in writing copy that converts cold traffic. He’s agreed to come on the podcast to talk about a new model of survival and success for copywriters, based on his wide span of expertise and his current in-the-trenches experience. Scott’s company: https://visiopt.com/Download.

One of the hardest things for copywriters and business owners to get right is running ads to cold traffic on Facebook and Instagram, and making those ads profitable. If you’ve tried this for yourself, I think you know what I mean. So does today’s guest, who has discovered some important techniques that work and has also discovered the mistakes to avoid, and is going to share valuable info about both with you in detail. Our special guest today is Travis Moh, a media buyer who understands copywriting as well as the mysterious world of online funnels and different types of campaigns. Travis is responsible for more than $25 million in tracked revenue over the last three years. He says, “most clients I work with come to me after they've been burned by large ad agencies, because they like my in-house, in-depth approach much better.” Travis also coaches other media buyers and business owners, and he’s going to let us in on some of his hard-won knowledge today. But first, let me let you in on something you may have heard before: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Links to Travis’s courses: Agency Owners / Media Buyers Segment: https://mediabuyingpro.com/agency Course Creators / Coaches Segment: https://mediabuyingpro.com/adsforcoaches Download.

I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.” But the shimmering peace is shattered by a few words overlayed on the picture: “I’m Will. I write words that make your clients say, ‘Shut up and take my money!’” It’s a quiet confidence you just don’t see that often in copywriters. Will has had his own marketing and copywriting business since 2003. He knows how to get big results, too. He helped a commercial cleaning go from $1 million a year in revenue to $5 million by using a simple direct mail strategy aimed at their best client type. Online, he recently helped a building design client reduce their cost per conversion from $1,168.58 to $132.72 and, he says, we’re just getting started. I met Will on LinkedIn, and a few weeks ago he shared a two page document with me that he’s spent years putting together. It’s not a sales letter. It’s a cheat sheet of what he calls “the greatest copywriting wisdom” he’s come across in 30 years. And he’s boiled it down to the nub. I asked Will to come on Copywriters Podcast to talk about it, and he agreed. Because he’s in Australia and Nathan and I are in the US, we are recording this much later in the day than our usual time. That’s why there’s a screen behind me to block out the late afternoon San Francisco blazing sunlight, if you’re watching this on youtube and you wondered, what’s that screen doing up there? Will's website https://www.cashcopy.com.au/ Download.

Join author and sportswriter Jim Dent as he shares his unique insights into seasonal marketing strategies. He challenges the idea that summer is a slow sales period, emphasizing that consumers are always eager to spend. Dent discusses creative campaigns, like a food and drink company offering free recipes, showcasing how community engagement boosts brand loyalty. He underscores the power of storytelling to connect with audiences year-round and highlights the influence of weather as a universal conversation starter that can enhance marketing efforts.

Confidence is a double-edged sword in copywriting, influencing success on multiple levels. The interplay between self-trust and client interactions highlights the importance of assertive language. Embracing unique stories fosters genuine confidence, while clear tone and customer feedback build trust. This discussion underscores how confidence shapes hiring decisions and brand loyalty, ultimately dictating the effectiveness of copy. Personal testimonials demonstrate how positive reinforcement can elevate self-assurance and impact purchasing choices.

Uncover the secret to effective copywriting by identifying your customer's core problems. Learn how to craft compelling problem-solution stories that resonate emotionally with your audience. Explore the art of storytelling in advertising, with classic examples that highlight successful strategies. Discover how addressing fears and skepticism can enhance your marketing messages, making them relatable and persuasive. Transform customer pain points into a unique selling proposition that sets your product apart in the market.

Dive into the world of copywriting for prospects with money and discover the unique mindset differences and strategies needed. Explore pain points, status, and wealth mindset, as well as tailoring luxury market copy. Uncover the value of targeting underserved markets and high-income households in copywriting.

Uncover the power of transformation in marketing campaigns, focusing on physical, emotional, and social transformations. Learn how to simplify your transformation story, create compelling narratives, and emulate successful campaigns like Nike's 'Just Do It' and Apple's 'Think Different'. Discover how transformation stories can captivate audiences, reshape perceptions, and drive brand positioning in the competitive world of marketing.

AI writing expert Jason Parker shares innovative prompts that make AI writing conversational. He provides 'prompt chunks' to instruct AI to sound like a human. Nathan and the host signed up for Jason's AI copywriting class, seeing significant improvements. They discuss AI efficiency, active voice in prompts, and strategies for effective AI writing. Jason also offers his top five 'prompt chunks' for creating natural-sounding copy with AI.

Yogi Berra, a baseball player, is quoted in the podcast discussing the effectiveness of using stories about the future in copywriting. The podcast highlights how creating aspirational future stories can engage customers and enhance product adoption. It also explores the power of transformation stories and storytelling techniques in marketing to create lasting connections and drive sales.