I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.” But the shimmering peace is shattered by a few words overlayed on the picture: “I’m Will. I write words that make your clients say, ‘Shut up and take my money!’” It’s a quiet confidence you just don’t see that often in copywriters. Will has had his own marketing and copywriting business since 2003. He knows how to get big results, too. He helped a commercial cleaning go from $1 million a year in revenue to $5 million by using a simple direct mail strategy aimed at their best client type. Online, he recently helped a building design client reduce their cost per conversion from $1,168.58 to $132.72 and, he says, we’re just getting started. I met Will on LinkedIn, and a few weeks ago he shared a two page document with me that he’s spent years putting together. It’s not a sales letter. It’s a cheat sheet of what he calls “the greatest copywriting wisdom” he’s come across in 30 years. And he’s boiled it down to the nub. I asked Will to come on Copywriters Podcast to talk about it, and he agreed. Because he’s in Australia and Nathan and I are in the US, we are recording this much later in the day than our usual time. That’s why there’s a screen behind me to block out the late afternoon San Francisco blazing sunlight, if you’re watching this on youtube and you wondered, what’s that screen doing up there? Will's website https://www.cashcopy.com.au/ Download.

Join author and sportswriter Jim Dent as he shares his unique insights into seasonal marketing strategies. He challenges the idea that summer is a slow sales period, emphasizing that consumers are always eager to spend. Dent discusses creative campaigns, like a food and drink company offering free recipes, showcasing how community engagement boosts brand loyalty. He underscores the power of storytelling to connect with audiences year-round and highlights the influence of weather as a universal conversation starter that can enhance marketing efforts.

Confidence is a double-edged sword in copywriting, influencing success on multiple levels. The interplay between self-trust and client interactions highlights the importance of assertive language. Embracing unique stories fosters genuine confidence, while clear tone and customer feedback build trust. This discussion underscores how confidence shapes hiring decisions and brand loyalty, ultimately dictating the effectiveness of copy. Personal testimonials demonstrate how positive reinforcement can elevate self-assurance and impact purchasing choices.

Uncover the secret to effective copywriting by identifying your customer's core problems. Learn how to craft compelling problem-solution stories that resonate emotionally with your audience. Explore the art of storytelling in advertising, with classic examples that highlight successful strategies. Discover how addressing fears and skepticism can enhance your marketing messages, making them relatable and persuasive. Transform customer pain points into a unique selling proposition that sets your product apart in the market.

Dive into the world of copywriting for prospects with money and discover the unique mindset differences and strategies needed. Explore pain points, status, and wealth mindset, as well as tailoring luxury market copy. Uncover the value of targeting underserved markets and high-income households in copywriting.

Uncover the power of transformation in marketing campaigns, focusing on physical, emotional, and social transformations. Learn how to simplify your transformation story, create compelling narratives, and emulate successful campaigns like Nike's 'Just Do It' and Apple's 'Think Different'. Discover how transformation stories can captivate audiences, reshape perceptions, and drive brand positioning in the competitive world of marketing.

AI writing expert Jason Parker shares innovative prompts that make AI writing conversational. He provides 'prompt chunks' to instruct AI to sound like a human. Nathan and the host signed up for Jason's AI copywriting class, seeing significant improvements. They discuss AI efficiency, active voice in prompts, and strategies for effective AI writing. Jason also offers his top five 'prompt chunks' for creating natural-sounding copy with AI.

Yogi Berra, a baseball player, is quoted in the podcast discussing the effectiveness of using stories about the future in copywriting. The podcast highlights how creating aspirational future stories can engage customers and enhance product adoption. It also explores the power of transformation stories and storytelling techniques in marketing to create lasting connections and drive sales.

If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling. ¬ Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a terrific article called “5 Lessons I Learned About Storytelling From Pro Wrestling.” Yesterday I read it. Because it’s online, it has videos to illustrate his excellent points, and I watched about half an hour of high points in the sport, dating back all the way to 1981. Most of the clips are much more recent, though. Todd is known as “the about page guy” and specializes in working with small and medium businesses with their content and copywriting. He’s a prolific writer with a unique point of view and lots of talents and skills he uses to help his clients. Todd has experience in a wide variety of things, from retail, grocery, vending, tech journalism and ministry. He’s great at building online communities. So we’re going to talk about all that and more today. Todd’s coaching: https://www.copyflight.com/coaching/ Todd’s article on the WWE and storytelling: https://www.copyflight.com/5-lessons-storytelling-professional-wrestling/Download.

Jason Parker, an expert in using AI for compelling copy, shares his success stories in transforming traditional AI writing capabilities. From generating lucrative sales with AI to refining custom bots, Jason highlights the importance of combining proven copywriting techniques with AI to produce engaging and relatable content.