Explore the evolving role of AI in copywriting, emphasizing its use as a collaborative assistant rather than a magic solution. Discover the importance of a refined mindset, skilled prompt crafting, and essential tools to guide AI effectively. Learn about various AI solutions that streamline the writing process and boost productivity. Engage with communities that enhance your skills and knowledge, maximizing the return on investment in your craft. Embrace AI as a partner to elevate your copywriting game.
00:00
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
AI as a Partner
Treat AI like a junior copywriter or partner, not a genie.
Provide clear, specific instructions and market knowledge, guiding its work.
insights INSIGHT
AI's Training Data
AI is trained on internet text, much of which is poorly written.
Without guidance, AI may produce formal, unrelatable copy, not persuasive sales copy.
volunteer_activism ADVICE
Prompt Engineering
Craft prompts like detailed recipes, specifying desired outcomes, tone, and rules.
Save effective prompts for reuse, treating them as valuable templates.
Get the Snipd Podcast app to discover more snips from this episode
We’re past the point of wondering about or fearing AI when it comes to copywriting.
At this point, the big question is: What do I need to know, do and have to make it work for me?
I say that because copywriters at all levels of skill and in all niches are using AI in all kinds of ways. It’s no longer the new new thing. It’s a part of the business, and it continues to grow in importance and ability to do more and more complex things really well.
But you have to grow with it. Many people think they can say “write like the world’s greatest copywriter” and AI will read your mind.
It won’t.
It will read millions of pages of data in its own library and they may or may not have anything to do with what you think great copy is like.
So we decided to put together a show today to talk about three things you need to get AI working for you with copywriting.
So you can avoid the frustrations of the past.
Those three things are:
Mindset
Skillset
And Toolset.
Here’s a recap of what we talked about today:
Mindset
-Look at it as an assistant or a partner, NOT as a genie in a bottle
-Realize you need to tell it WHAT to do and WHAT NOT to do, in much greater detail and with much greater precision than you thought… if you want to get the results you’re looking for
-AI knows everything, so it knows nothing. It needs guidance and you need to stay on your toes. It will and can make things up or just get things plain wrong
Skillset
- Writing initial prompts or sets of prompts. Only way I know to do and save sets is poe.com, but there are probably others
- Knowing how to ask for what you left out in prompts, and how to use the information you get back. AI will tell you what you need to know if you ask.
- Knowing how to push back when the AI isn’t delivering or is delivering the wrong information or other output. Sometimes it’s prodding, sometimes it’s coddling, sometimes it’s negotiation, and sometimes it’s scolding.
Toolset
- Poe.com is really helpful. You can store prompt sets, you can use different AIs, you can include a lot of information in a given task. (Give examples of different ways to use Poe)
- perplexity.ai is great for research with verifiable links
- Novus AI mastermind. We’re both members, I’m a partner, we’re both there each week. Gotten a lot out of it and expect even more in the future!
Resource:
Novus AI Copywriting Mastermind:
https://docs.google.com/document/d/1f_6Vbuy70Y0qts_j-ocJjO8LUwRCc8h-lKrkh6bkSJ0/edit?usp=sharing Download.
Copywriters Podcast 