The Ambitious Introvert® Podcast

Welcome to today’s episode, where I’m interviewing Tarzan Kay - a former copywriter-for-hire who specialises in emails that are fun to read, and more addictive than Netflix! We chat about ethical, values based marketing, understanding your audience, growing your email list and not putting all of your real estate in social media. Tarzan teaches her students how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Part of her company’s mission is to make high integrity marketing the new status quo for online business. We dive into:Being persistent and consistent with your message (and why it matters)How Tarzan niched down into emails and sales pages, and transitioned from writing for clients to writing for herselfMaintaining a well nurtured email list and how it helps your businessShort and long term email strategies, and why you need bothWhat do we really mean by ethical or values based marketing?The art of persuasion, and how to use it without feeling ickyRESOURCESApply for The Ambitious Introvert® MastermindBooks: Download The Ambitious Introvert Book Recommendation ListInfluence by Robert CialdiniThe Hard Thing About Hard Things by Ben HorowitzTarzan KayJoin the free workshop seriesInsta Feedhttps://www.instagram.com/tarzan_kay/Instagram: @tarzan_kayLinkedInhttps://www.linkedin.com/in/tarzankayLinkedIn: @tarzankay FBhttps://www.facebook.com/tarzankayspage/Facebook: @tarzankayspageTikTokhttps://www.tiktok.com/@tarzankayTikTok: @tarzankayTwitterhttps://twitter.com/tarzan_kayTwitter: @tarzan_kayPinteresthttps://www.pinterest.ca/tarzan_kay/Pinterest: @tarzan_kayVisit this episode's blog post here.CONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

In today’s solo episode I talk about the highly underutilised business skills of Emotional Intelligence and Empathy. In a world where everyone is pushing marketing, ads and funnels, YOUR innate talents can be extremely beneficial in the business space - providing greater insight and understanding of yourself, and also of your clients. The best thing is not everyone has these soft skills, so as sensitive introverts let’s embrace our superpowers and use them to our advantage in our business!I’m sharing:How to bring in emotional intelligence so you can understand your audience (and show them you do)Using self-reflection to see what decisions you’d makeUnderstanding your services and communication though your clients’ eyesCreating a safer space for clients to feel confident in contacting youFinding your audience through Facebook groupsChoosing groups that align with your valuesHow to own your sales calls and remove client uncertainty RESOURCESApply for The Ambitious Introvert® MastermindBooks: Download The Ambitious Introvert Book Recommendation ListVisit this episode's blog post here.Join the waitlist to work togetherInstagram: @ambitiousintrovertFacebook: The Ambitious Introvert NetworkCONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

In this episode I chat with Matt Johnson - CEO and Founder of Pursuing Results and author of Microfamous. We chat about Matt’s strength in strategy that allowed him to grow his agency, hiring the right people and having the right systems in place to help coaches and consultants. We also dive into the myths around social media marketing, how the algorithms are stacked against introverts and how we can attract our perfect audience through niching down.We talk about:Pricing based on emotional change and life directionThe myth of large social media followings bringing greater ROIThe fear of niching down (and why you don’t need to be scared!)How to advertise your podcastSocial media engagement and algorithms from the introvert’s perspectiveWhatever happened to Clubhouse?!RESOURCESApply for The Ambitious Introvert® MastermindBooks: Download The Ambitious Introvert Book Recommendation ListVisit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovert.Matt JohnsonPursuing Results: https://pursuingresults.com/MicroFamous Website: https://getmicrofamous.com/MicroFamous Podcast: http://microfamouspodcast.com/MicroFamous Conversations: https://podcasts.apple.com/ph/podcast/microfamous-conversations/id1519631469MicroFamous Book: https://www.amazon.com/MicroFamous-Become-Famously-Influential-People-ebook/dp/B084ZGWVHJCONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to this week’s solo episode, all about one of my favourite types of support - masterminds. I explain what masterminds are (and what they aren't), why I believe they’re such a powerful container, some previous masterminders real world business results, and whether or not a Mastermind is right for you and your business.Plus, a sneak peek behind the scenes of what’s going to be included in the new, updated Ambitious Introvert mastermind coming later this month.I’ll be covering:What are masterminds? And what aren’t they?!Why are masterminds so powerful?Insights and access to multiple points of view and expertise (and how this benefits you as a business owner)Mastermind real world resultsThe power of hot seat group sessionsEnergy clearing sessions Guest experts - why I selected the ones I didRESOURCESApply for The Ambitious Introvert® MastermindBooks: Download The Ambitious Introvert Book Recommendation ListVisit this episode's blog post here.Join the waitlist to work togetherInstagram: @ambitiousintrovertFacebook: The Ambitious Introvert NetworkCONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

This week’s episode of The Ambitious Introvert® is with the wonderful Elise Danielle! We talk about the exact way she’s grown her amazing business as an introvert & HSP. We cover the mindset, messaging & momentum used to scale to $400k & her biggest year yet in 2021 (with 7 figures projected in 2022!)Elise happily shares how she keeps her working hours and outgoings low whilst still increasing profit margins. Plus, how leveraging her mindset and gifts as an introvert has created deeper connections with her audience.This is my first episode where I’m inviting fellow introverts, empaths & HSPs to share openly about the back ends of their business & the methods they’ve used to create success - I hope you enjoy it!We talk about:Focussing on what we don’t do as much as what we doWhy taking care of ourselves in business is just as important as strategy for growthSimplifying business by removing the BS and looking inwards at what works for youOptimising a programs ROI before creating new onesUnderstanding how journaling helps youThe benefits of selling a select few items/services over multipleRESOURCESBooks: Leveraging the Universe by Mike Dooley LinkVisit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovert.Elise Danielle https://www.elisedanielle.com/quiz (What your fav cocktail says about your abundance mindset quiz) https://www.instagram.com/elise_danielle_/https://www.facebook.com/groups/purposedrivenbadasswomen  CONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

In today’s episode of the podcast, I’m discussing online summits. I cover what summits are, who they are good for and how they can present you as an expert in your field. I cover what it’s like attending a summit, speaking at a summit or holding your own. . . Oh and stay until the end to hear about the next Ambitious Introvert Mastermind, and don’t forget to leave a review for your chance to win a 45 minute 1-on-1coaching session with me as a thank you!Topics discussedThe Pros and Cons of summits.Expanding on your business networkGrowing your email list and audience in an introvert-friendly waySummit strict marketing requirements and expectationsDifferences between live and pre-recorded summitsThree summits coming up this quarter that are perfect for sensitive introverted entrepreneursRESOURCESIntrovertpreneur SummitThe Quietly Influential SummitThe HSP Entrepreneur SummitBooks: Download The Ambitious Introvert Book Recommendation ListVisit this episode's blog post here.Join the waitlist to work togetherInstagram: @ambitiousintrovertFacebook: The Ambitious Introvert NetworkCONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

In today’s episode of the podcast, we talk with Jordan Schanda King, CEO of Easy Scaling which offers business management for female entrepreneurs. Jordan loves creating systems and processes in all areas of her life, from how she approaches her business and her work with clients. Jordan's latest business was only started a year ago and now she employs a team of 12 women.It’s the overnight success that took 10 years.Topics discussedStruggling with InstagramConstant ImprovementsBeing an Enneagram OneIdentifying as an Intuitive IntrovertExperimenting and trying new ideasRESOURCESBooks: Rocket Fuel - LinkBuilt To Sell - LinkVisit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovert.Jordan Schanda Kinghttps://easyscaling.com/https://www.instagram.com/jordanschandaking/CONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to this week's episode of the Ambitious Introvert! I'm really thrilled to have Catherine Wood with me today, and I'm very excited to delve into her expertise in her very specific type of coaching. She’s also going to share a little bit more about herself and her background and how she runs a successful business as a highly sensitive empath. Enjoy!Catherine and I discuss:The importance of having a coach who not only knows you, but knows your people and why we’ll both always have a coach!How coaching is actually a co-creative process that is designed together with coach and clientAn overview of ontological coaching and why it can be particularly powerful for highly sensitive and empathic people Catherine’s journey to ontological coaching and how she knew it was right for her The positive and negative sides of being an empath and how to make it work for you as a business owner How to thrive as a prosperous, empathic business owner and knowing you’re deserving of it Visit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovertConnect with Catherine on Instagram: @unboundedpotential CONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to this week's episode of the Ambitious Introvert, today’s guest has been instrumental in the Ambitious Introvert brand over the last few months –  course creation expert Emily Walker. Not only has Emily helped me create and design Start Up to Scale Up, she has helped countless other clients in various industries and she brings all of this knowledge and experience to today’s conversation. If you’re thinking of creating your own course or program but have no idea where to start, this episode is for you!Emily and I discuss:Why it’s important to focus on your course or program content just as much as marketing itWhy less content is the answer to a high value client experienceThe behind the scenes of what it looks like for Emily to support in course and program creation with her clients Choosing between creating a course or a program depending on your content and audience needsThe role of goal setting in your course or program and how it will make or break your clients’ attention(and therefore results!)The positive side of Emily not having an audience niche and an example of the clients she’s been able to support in creating learning productsVisit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovert.Connect with Emily on Instagram: @modernleaderscoCONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Welcome to The Ambitious Introvert! This episode is a spin on the game ‘2 truths and a lie’ - I’m going to call it ‘3 lies and a truth in the online space’ instead! People are telling you that you need to make all kinds of investments to grow a viable, profitable, sustainable business. But if you aren’t making consistent sales, don’t have consistent monthly recurring revenue that you can build on, or you're in feast and famine mode, there’s really only ONE thing you should be focussing on - and this episode is for you. I can’t wait to hear your takeaways!Topics Discussed:Knowing the difference between what we want and what we need as new business ownersWhy you don’t actually need a custom website or branding in the beginning of your business Why a niched program or course may not be the answer to your scalability The problems with the programs that promise to include “everything” you’ll ever need to know about entrepreneurship The foundations that you need in order to have a viable, profitable, scalable business Visit this episode's blog post here.Connect with Emma on Instagram: @ambitiousintrovert.CONNECT WITH EMMA-LOUISE:Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.