Maximum Lawyer

In today’s episode, Jim and Tyson chat with Becky Zobl! They dive into the journey of how to do marketing in a way that works. If you’re interested in learning more about the better way to market, the systemization behind it, and making actionable decisions, check out this week’s episode. Becky Zobl joined the LaFleur team in mid-2018 as a project and account manager. A West Michigan native and graduate of the communications program at Grand Valley State University, Becky journeyed to Los Angeles and worked in the fashion industry after college. She then spent time at a law firm in Chicago before coming full circle and settling back in Grand Rapids with her husband and two young children.As a natural problem-solver and agent of order, Becky loves to break down problems and come up with creative strategies that sweep them to the wayside. We recently sat down with Becky to get her take on L.A. life, the importance of humor in the workplace, and the gratification of helping others do their best work.2:29 marketing5:14 a system to it and a science to it9:30 we come up with a plan14:21 understanding our client's full journey18:51 we have an onboarding call22:01 really understanding your clientsJim’s Hack: Spend the necessary time to ensure your marketing is consistent across your brand.Becky’s Tip: Be prepared! Block out time in your calendar to prepare for things, so you’re not flying by the seat of your pants.Tyson’s Tip: When it comes to running a law firm, staying healthy is very important. Check out the Sweat Deck App. You hit a card and get random exercises to complete. You never know what you’re going to get with each card.Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today we're excited to share a presentation by Marco Brown from MaxLawCon 2021! Tune in to learn more about the number one change you can make to transform your law firm.He still remembers the day a good friend called and asked him to help her get divorced. Hers was a very difficult situation, and while he had never done a divorce before, he knew that he needed to take her case. The night before he met with her, he stayed up until 3 a.m. reading everything he could about family law. Whatever Marco read that night worked because he got a great result.Marco has dedicated himself to becoming the best divorce and family law attorney possible and developing the best family law firm in Utah.1:34 I had nothing4:55 you’re not alone8:29 I have to bill once a month12:42 this has to be the number 1 job15:57 just fire those people19:16 they give me money23:32 don’t chase moneyWatch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today we're excited to share a presentation by Brian Mittman from MaxLawCon 2021! Tune in to learn more about the story behind your numbers.Brian has been working since he was 14. He has probably held at least two dozen different jobs and seen people injured and hurt. One of the reasons Brian got involved with disability law is that he has a very good family friend who has been disabled his entire life, and Brian has seen how he’s struggled in order to keep working and try to work. When he was presented with the opportunity to get involved with what’s called “disability law,” he was really thrilled to be able to not only practice being an attorney, but helping other people who really need to know things about what their choices are, what they can do, and what their future may hold.1:25 people talk to people4:09 KPIs for my people8:05 here is our goal12:21 feed generating activities16:48 they kept runningWatch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s episode, Jim and Tyson chat with one another about speed. They dive into the journey of complicating systems. Check out this episode if you’ve noticed that your firm is creating complexity. It might be time to review your systems to see if things have become more complicated than necessary.2:13 speed6:14 we like to get cute with our systems10:13 this is sort of obvious14:49 sit and fix systems18:52 maybe a pipedream22:46 lets at least be deliberate26:04 you’re going to be okayJim’s Hack: Leave more 5-star reviews. Be actively generous and give them out.Tyson’s Tip: Check out Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree. It helps you understand the difference between owner compensation and your salary.Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today we're excited to share a presentation by Jess Birken from MaxLawCon 2021! Tune in to learn more about delegating more effectively.Jess is the former CEO & Managing Partner at Urban Birken PLLC, a boutique firm that specialized in serving the nonprofit community. She has worked with nonprofit organizations for most of her career. Before becoming a private practice attorney, she spent four years inside a national nonprofit organization, Pheasants Forever.She worked her way through law school and had the beginnings of a promising career in criminal law after graduation. However, Jess quickly realized that going to court is depressing! In court, the toothpaste is out of the tube and you’re just trying to clean up the mess. Her colleagues reassured her that she would become callous and get used to the grim reality. But she thought that sounded like a terrible personal outcome and decided she needed to change course. Jess really missed the nonprofit sector. As a result, She went back to grad school and earned a Masters in Nonprofit Management. She rejoined the nonprofit sector through her work with Pheasants Forever where her role was a marriage of attorney work and federal grant management and administration. Since that time, Jess has run her own firms and is now the owner of Birken Law Office a firm designed to help nonprofits.1:16 there are some things that suck4:05 you know this drill7:12 the two Bobs from corporate10:02 why is this all worth it14:28 in managing your inbox17:03 it’s too weirdWatch the podcast here.Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s episode, Jim and Tyson chat with Dustin Saiidi! They dive into the journey of the Legal Ninja system. If you’re interested in learning more about delegation, systems, and automating those repetitive data entry tasks, check out this week’s episode.Dustin Saiidi has been a licensed attorney since 2010. He runs a thriving work comp practice based out of Los Angeles. He found his staff getting burnt out from doing lots of repetitive, labor-intensive tasks so he created a legal tech company called Legal Ninja, which helps law firms replace manual data entry with automation and more than triple their efficiency.3:08 sponsor of MaxLawCon 20226:58 Legal Ninja10:14 one of the problems we have with delegating14:03 trying to micromanage18:16 automatically prepopulate 22:13 tech companyJim’s Hack: Be more like Apple, less like Microsoft. Remove the complexity and keep things simple.Dustin’s Tip: Check out The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller. Ask yourself, What is the one thing I could be doing such that by doing it, I will fill in the blank?Tyson’s Tip: Check out the app HiHello for digital business cards. They offer a free version and it’s easy to use.Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s episode, Jim and Tyson chat with some of the different speakers featured at MaxLawCon 2022. If you’re curious about what this year’s MaxLawCon was all about, check out this episode.1:38 Guild mastermind4:09 he delivered from start to finish8:21 well orchestrated12:03 such a great high16:52 start with the sand20:39 Kajabi24:45 seeing where they are nowMichael's Hack: Take a deep look inside your firm. You don’t want to be viewed as the firm that no one wants to work with. Hiring is challenging right now, so do awesome things to keep your people and create a good system that makes people want to apply. Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today we're excited to share a presentation by Paul Yokabitus from MaxLawCon 2021! Tune in to learn more about how to use Facebook ad campaigns as a mechanism for scale.Paul is a talented and experienced Estate Planning Lawyer in Cary, NC who was born and raised in Grand Rapids, Michigan. The economic downturn led Paul and his wife, Alix, to the Triangle where Paul attended Campbell University School of Law and later planted his roots in the Cary community. His focus on the client-attorney relationship and the peace of mind of his clients sets Paul apart from other traditional lawyers.1:18 Facebook campaigns4:26 pair that with an irresistible offer8:04 webinars take it to the next level12:16 trial and error16:32 you’re probably giving up too soon19:08 this is the 20 that makes the 80Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s episode, Jim and Tyson chat with Ryan Anderson! They dive into the journey all about Filevine. If you’re interested in learning more about what they’re doing to improve, changes being made, and what’s to come, check out this week’s episode.As a former litigator, Ryan designed Filevine with the end-user in mind, focusing on unlocking customer and user efficiency by optimizing automation of technology. Today, rated as one of the top automation tools for legal work for a diverse range of organizations by size and function, Filevine is on a continual path of growth. Ryan led Filevine’s acquisition of both Lead Docket, the top lead intake management solution for law firms, and Outlaw, the most innovative contract and document platform on the market. In 2020, Ryan was named a CEO of the Year by Utah Business. Ryan is a proud husband and father of 6 children and resides in Salt Lake City, Utah. Ryan earned his law degree from Brigham Young University in Provo, Utah. His goal is to provide a comprehensive solution to business leaders in search of a workflow transformation solution.3:04 CEO of Filevine7:05 law firms and businesses11:20 that can be a challenge16:26 features I can point to20:06 I genuinely care25:42 new category for legal software28:07 we’re excited to show peopleJim’s Hack: Check out Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic. It’s all about how to tell your story and convey information to clients, especially to your team all by using data in ways you’re not used to looking at data.Ryan’s Tip: Check out The Overstory by Richard Powers. It’s a great fiction novel about trees. Tyson’s Tip: Take the challenge and try to drink a gallon of water a day. It does incredible things for your body! Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s episode, Jim and Tyson chat with Gyi Tsakalakis and Conrad Saam! They dive into the journey of digital marketing and your legal practice. If you’re interested in learning more about tips, tricks, marketing, and SEO, check out this week’s episode.Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.1:05 Lunch Hour Legal Marketing4:18 poked the legal industry8:46 a lot better and a lot more13:38 that’s what tech’s all about17:01 first Metaverse law firm20:09 build relationships24:06 to clear buckets in referrals28:36 from an SEO standpoint32:48 business development36:07 budgetJim’s Hack: Implementing  AnyTrack.io is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming from. Gyi’s Tip: Create feedback loops. There are often a lot of improvement opportunities in law firms, starting from the point of first contact. The feedback loop is a great way to regularly ask clients, team members, other lawyers, etc for feedback about the entire legal process from start to finish. Conrad’s Tip: All about velocity. How quickly are people moving through your funnel? This will give you a good metric for responsiveness and the ability to get people from one step to the next.Tyson’s Tip: Leaky funnel! Look and track your abandoned calls within your phone software system to see where the leak might be in your funnel. If you don’t know about it, you could be losing out on a lot of cases.Watch the podcast here. Join the Guild: www.maxlawguild.com Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn