Maximum Lawyer

Tyson Mutrux
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Sep 16, 2025 • 28min

Proactive Tax Planning: Essential Strategies for Law Firms to Thrive Year Round

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms. Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time.Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important.Listen in to learn more!03:21 Gap in Small Business Tax Planning 05:19 Trusted Advisor Model vs. Traditional Accounting 06:08 Proactive Tax Planning in Practice07:34 Monthly Client Check-ins and Accountability08:16 Common Mistakes by Law Firm Owners 09:36 Avoiding Numbers and Year-Round Tax Season 11:27 Regular Tax Planning Activities12:23 Understanding and Tracking Tax Liability Tune in to today’s episode and checkout the full show notes here. Connect with Adam and Jackie:Website FacebookLinkedin  Instagram
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Sep 13, 2025 • 28min

3 Transformative Habits for Peak Performance and a Cautionary Tale for Business Owners

Watch the YouTube version of this episode HEREAre you a leader looking for some tips on improving your business? In this episode of The Guild Live Show, Tyson explores the new AI image generation tool Nano Banana, demonstrating its creative features and precise editing capabilities. Tyson also shares insights from Psychology Today on the three habits that set super performers apart.Tyson shares and tests the Nano Banana AI image tool, which can be used to improve your brand. The tool can be used to generate AI images that you can use to create brand logos or designs for your business. You can input words into the generator as well as colours for your image, which will pump out something you can use. You can even edit it further by giving it a command to make it more specific. It's an interesting tool to show your creativity in developing your brand.Tyson also chats about the three habits that set high achievers apart from other people. High achievers usually set transformative goals over transactional ones. Doing this allows individuals to prioritize actions and leave space for exploration. This is something that can set someone apart from others by setting clear expectations for themselves. The second is working backwards to reach a goal. This involves knowing every step of the way from the finish to the start and then figure out where you are. This allows individuals to understand everything they need to do to accomplish their goals. The third and final habit is spending time on things that will deliver returns. In order to reach a goal, it is important to prioritize tasks that will actually get you to the end.Listen in to learn more!00:14 Introduction and testing of the Nano Banana AI image tool7:03 Discussion on habits that set high achievers apart17:06 Lessons for business owners on public behavior22:32 Exploring the push and win lawsuitTune in to today’s episode and checkout the full show notes here. 
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Sep 9, 2025 • 1h 1min

Behind the Firm: A Candid Conversation with Tyson and Amy

Watch the YouTube version of this episode HEREAre you looking for advice on how to balance a successful marriage with a successful business? In this episode of the Maximum Lawyer Podcast, Tyson and his wife, Amy, share their journey of building and leading the law firm Maximum Lawyer together. The conversation delves into their evolving partnership, from navigating the challenges of working as spouses to developing a supportive and growth-oriented firm culture. Tyson and Amy talk about their personal and professional growth while being law partners. For both, trial and error is the key to growth, especially when building something together as a team. For Amy, this was something she learned while studying journalism. When working together as partners, success really is shared and more so when both are together contributing and putting in work. This collaboration is key to a successful relationship and business.Marriage can affect a business and both Tyson and Amy provide some insights on that idea. Meshing marriage with business can be a huge issue and can lead to riffs. Tyson and Amy reflect on the issue of talking about work in bed, which led to a lot of disagreements. It is important to identify where the boundaries are and respect what each individual likes to do. It is important to have open conversations about how to keep the marriage going strong.2:26 Exploring personal and professional growth7:24 The role of motivation and accountability in personal growth.17:16 How marriage affects the business52:24 Setting boundaries with challenging clientsTune in to today’s episode and checkout the full show notes here.
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Sep 6, 2025 • 29min

Try This One Simple Shift to Build Stronger Connections in Life and Business

Watch the YouTube version of this episode HEREAre you looking for more information about the impact of AI? In this episode of "The Guild Live Show," Tyson explores the latest in AI, from Fiverr’s AI character Gary transforming marketing, to virtual salespeople in China outperforming humans. Tyson discusses the impact of these innovations on freelancers and sales professionals, and reflects on a major legal tech acquisition.AI tools have the potential to affect freelancers and sales professionals.Tyson references an article that speaks to the mix of AI for video creation and using freelancers for creative ideation. Although AI is taking over many industries, it is interesting to see a space where freelancers are able to get a foot into the industry and use their skills while working with AI to create a great product.Tyson also speaks to the rise of 24/7 AI sales agents that are being used in many companies. AI salespeople are outperforming their human counterparts. Though sales is an area that usually wouldn’t get replaced by AI, markets in countries like China are seeing AI sales agents taking over. These agents are making more profit than humans, which is making it a lot more popular.Listen in to learn more!5:11 How AI tools on Fiverr may affect freelancers7:11 The rise of 24/7 AI sales agents11:43 The potential for AI to run continuous webinars for legal professionals Tune in to today’s episode and checkout the full show notes here. 
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Sep 4, 2025 • 54min

Why Most Law Firm Brands Fall Flat (and the Brands That Break the Mold)

Watch the YouTube version of this episode HEREAre you an attorney looking for strategies for content and AI? In this special LinkedIn Live episode of Law Subscribed, host Matthew Kerbis (“The Subscription Attorney”) welcomes Tyson Mutrux, co-founder of Maximum Lawyer and practicing injury attorney. They discuss the evolution of legal podcasting, the importance of delivering valuable content, and strategies for effective law firm branding.Matthew and Tyson talk about the importance of valuable content over production quality. Most people will value good content over the quality of how a video is produced. As time goes on, it is important to invest in good production equipment and tools to enhance your content. But, if your content is good and of use to people, they will listen or watch despite how it looks or sounds. As content creators and attorneys, it is important to listen to what your audience wants to learn so you can keep them engaged.As AI progresses, the types of tools will become more mainstream within law firms. Law firms are perfectly equipped to take on AI tools and integrate them into a system. Whether it be intake, case management, bookkeeping, invoicing or research, AI tools like Grammerly, Perplexity or Calendly are great for managing law firms. Matthew suggests utilizing a Roku system, where all of your favourite AI tools can be managed in one place.Take a listen to learn more!05:49 Content Value and Audience Engagement13:19 Law Firm Branding and Trade Names18:31 Geographic and Niche Branding Strategies24:42 Metaverse, Blockchain, and AI in Law36:00 Subscription Models and Tech Industry Shifts39:31 Legal AI Research Tools and Law School TrainingTune in to today’s episode and checkout the full show notes here.Connect with Matthew Kerbis:Website
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Sep 2, 2025 • 1h 15min

From Setbacks to Scaling: The ZillaMetrics Story Every Lawyer Should Hear

Watch the YouTube version of this episode HEREAre you a law firm owner looking to scale your business? In this episode of the Maximum Lawyer Podcast, Tyson interviews Matt Burke, the founder of Zilla Metrics, who shares his remarkable journey from a troubled youth to building a successful business helping law firms scale. They discuss law firm marketing, client experience, and operational challenges.With expertise in helping law firm owners scale, Matt talks about the importance of mapping the client journey. This includes understanding and mastering every interaction a client will have, from looking you up online to closing a case. Mapping the client journey also involves making each step of the process seamless. For example, if someone is getting to know your firm and wants to see if you are a good fit for them, create a quiz funnel on your website. This allows for someone to answer a few quick questions about their situation, leading to that first call.Matt and Tyson chat about patterns seen in successful law firms. Successful law firms are focused on generating leads and are obsessed with the intake system. Since intake is a crucial part in making money, many successful firms get it right. Their system is easy, quick and uses all the right tools and processes. Another pattern is having a good CRM. Many firms fail because their CRM is not being used by staff or is too complicated. Find a good, simple CRM so your firm can flourish!Take a listen!06:28 Lessons from Legal Struggles16:51 Learning to Read People27:23 Law Firm Growth Patterns37:43 Milestones, Progress, and Zilla Metrics Origins41:42 What Makes a Good Attorney43:10 Three Pillars of Law Firm GrowthTune in to today’s episode and checkout the full show notes here. Connect with Matt:Website Instagram Facebook  Linkedin Youtube
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Aug 30, 2025 • 25min

Five Habits That Might Be Dulling Your Intelligence

Watch the YouTube version of this episode HEREAre you a law firm owner looking to create better work environments for your staff? In this episode of "The Guild Live Show," Tyson explores why every team does not always thrive in a so-called “innovative” culture, emphasizing the importance of tailoring workplace environments to unique needs. Tyson speaks to the importance of culture fit for companies who want to create healthy work environments. Sometimes the culture of a firm involves a certain type of individual who will make the firm better. Relying on creating a team of misfits can create environments where people might not be able to keep up and it can be damaging. If the environment of your firm is fast paced, it is important to hire people that fit that mold. Leaders play a role in creating and determining what the culture is and it is important that leaders know what they want for their firm.Good work environments support employee’s development and mental health. Tyson shares some team activities leaders can coordinate to boost cognitive health. This can be things employees do solo or the team does together. Ideas include the team tracking their sleep to find out how much is needed to be productive, creating 90 minute work blocks where everyone does focused tasks and committing to minimizing some low value channels of information, like social media.Take a listen.1:20 The importance of culture fit over emulating large companies4:00 Leaders' role in creating cultures that attract and repel talent8:55 5 ways to make yourself less intelligent15:14 Suggestions for team activities to boost cognitive healthTune in to today’s episode and checkout the full show notes here. 
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10 snips
Aug 28, 2025 • 41min

Top Strategies for Law Firms to Thrive in a Competitive Market

Travis Hoechlin and Vaidas Cikotas from Rise Up Media dive into the transformative world of legal marketing. They discuss the pitfalls of relying solely on referrals and stress the necessity of a robust online presence. The duo emphasizes the importance of improving intake processes, highlighting how poor systems can thwart marketing efforts. They also explore the delicate balance between long-term SEO strategies and immediate lead generation, providing valuable insights for law firms striving to stay competitive in today’s market.
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13 snips
Aug 26, 2025 • 50min

How a Collaborative Approach and Flat Fees Can Change Family Law for the Better with John Nachlinger

Join experienced family law attorney John Nachlinger as he revolutionizes divorce law with a collaborative, solution-focused approach. He discusses the emotional complexities of family disputes and critiques traditional adversarial tactics, advocating for flat-fee models that enhance client relationships. John shares insights on the importance of communication and emotional support during divorce, highlighting the necessity of a supportive community for men facing these challenges. Tune in for transformative strategies that prioritize healing over conflict!
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10 snips
Aug 23, 2025 • 32min

Embracing Two Way Doors: Quick Decision Making in a Fast Paced World

Discover the power of the AI agent Comet, which automates workflows and offers creative solutions for law firms. Learn about the innovative 'two-way door' concept for quick decision-making, allowing businesses to pivot easily when strategies don't pan out. Delve into the intriguing world of 'coffee naps' that combine caffeine and short rests to enhance alertness. Explore the shift from traditional SEO to AI-driven marketing strategies, making it essential for businesses to adapt to the new digital landscape.

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