The DigitalMarketer Podcast

How have marketing agencies historically dealt with rising inflation?On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market. Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail.Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities.IN THIS EPISODE, YOU’LL LEARN:How to market during a recessionHow to recession-proof your digital agencyBecome clear on exactly how inflation is affecting your customers The benefits of having a value-based marketing approachIndustries that thrive in a down marketThe difference between a shift and a pivot during a recessionThe pros and cons of running a remote digital agencyThe average lifetime of a digital agencyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ardentcreative.comBradball.comBrad’s LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What’s the difference between good and average copywriting? On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold actions and evoke strong emotions. Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it.Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy. IN THIS EPISODE, YOU’LL LEARN:The importance of copywriting in digital marketingHow to add personality to your marketing copyWhy you need to be super specific with your messagingThe 3 Cs of compelling copywritingThe role of emotion in copywriting and marketingHow to use copywriting to stand out in a saturated marketYogev’s 5-Part Copywriting Framework Tips on how to improve your copyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Wearewellspringmedia.comConnect with Yogev via InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!AirGet Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion Fanatics

In today’s episode Mark sits down with Marisa Murgatroyd and talks about what the online course experience is like today versus the educational experience we all grew up with.Marisa Murgatroyd is the founder of Live Your Message, and she has helped over 11,159 people fulfill their dream of creating an online course. She’s spent years figuring out how to break the industry standard and create courses that inspire action and transformation instead of just sitting on the digital shelf.In this episode you will learn-How to Motivate Clients into Spending Big Bucks-The Secrets of the “Silicon Valley Tech Bros”-How to Get People to the Bottom of Your Funnel-How to Make Sure Your Students Don’t Get Bored During Your Course-How to Reinforce Wins to Keep Students Engaged-and so much moreThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:How Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!Air[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGet Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion Fanatics

Is education marketing dead, or do consumers still want to be educated before buying? On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them? People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining. Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience. IN THIS EPISODE, YOU’LL LEARN:Is educational marketing dead?How to compete in the online education spaceBuyers want accountability from the educational content they invest in online Are you building an offer or a business?How to add content levels to your brand experienceThe changes currently happening in the online education spaceHow to develop an entire ecosystem around educational offersThe Eight Week Media Buying BootcampLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aaronparkinson.comConnect with Aaron on TwitterOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Paid Ads versus content marketing - should marketers even bother creating content?Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business.Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems.Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results. IN THIS EPISODE, YOU'LL LEARN:Digital Marketer's practical content creation strategyWhat is content creation, and why is it important?The first and most important step to content marketing and SEOIs there a process for creating viral content?The balance between content marketing and running adsWhy bother with SEO when it's so much workKeeping up with search algorithmsThe benefits of really knowing your audience's needsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Markdegrasse.comDigital Marketing For Dummies by Ryan DeissOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What is Web3, and how will it affect digital marketing? On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3.So, why should marketers care about Web3? First, the internet is evolving down a decentralized path. Web3 will increase personal privacy, and so marketers must learn how to develop targeted ads without the help of third-party data.Tune in to learn how Web 3.0 will change affiliate marketing as we know it - and the changes you can make to pivot your marketing and social strategies in preparation for Web3.IN THIS EPISODE, YOU'LL LEARN:The evolution of the WebThe future of digital marketing with Web3Tokenized communities and how Web3 will disrupt social mediaMistakes marketers make when launching NFTsHow to create a Web3 revenue streamPros and cons of being early technology adoptersPreparing your agency for Web3 marketingHow affiliate marketers can transition from Web2 to Web3LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Affiliatedao.xyzOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following?On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why TikTok isn’t just for dancing teens anymore. TikTik’s algorithm provides an equal opportunity for all users to go viral, regardless of the number of followers. But just because the TikTok algorithm makes it possible to go viral doesn’t mean you shouldn’t have a strategy that moves your videos closer to virality.Listen in as Aimee shares the secret source to creating viral videos, making more sales, and growing your brand on TikTok. She also shares the benefits and drawbacks of unprecedented viral fame.IN THIS EPISODE, YOU’LL LEARN:A proven formula for creating viral TikToksThe TikTok algorithm and how it worksHow to create content that drives traffic to your comment sectionsThe benefits of keeping an eye on other trending contentPosting viral TikToks on Instagram and YouTubeMonitor your competition and emulate viral-worthy contentWhat to do after your video goes viralQuality versus quantity content on TikTokLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Aimeemontgomery.comConnect with Aimee on TikTokThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What does the future hold for written content - does it even have a future?On today’s episode, host Mark de Grasse sits down with Chris Chasteen, Isaac Morey, and Sam Morey (the genius brains behind Content Cucumber) to talk about content creation. They break down the keys to creating great written content and how marketers can use AI & Machine Learning to create content that people will want to read. They also try to settle the age-old debate on quality versus quantity of content. After helping write over 100 million words, this trio knows a thing or two about creating exceptionally good content. Listen in for some exciting insights on how to write content that resonates with your ideal audience and move them to take appropriate action.  IN THIS EPISODE, YOU’LL LEARN:What the Content Cucumber doesThe answer to quality vs. quantity of content What is valuable content?Realistic expectations for AI in content creationHow to create content for eCommerceThe SEO game and content for your sales funnelWhat it takes to rank on Google’s first pageThe power of creating human-centric contentLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Contentcucumber.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Want to grow your business faster and smarter? You don’t need more hours. You need a scalable process that won’t suck the life out of you. On today’s episode, host Mark de Grasse sits down with Christina Samoila, Founder & CEO of BeeProductive, to talk about Standard Operating Procedures (SOPs). Christina is the guru of getting more done and firmly believes no business can scale without a structured process. And while everyone may think they’re doing the right thing, everyone’s version of what’s right is likely to be different. That’s where SOPs come in.Tune in to learn how SOPs create more structure in business activities, dramatically improve productivity, and maintain high-quality production standards.IN THIS EPISODE, YOU’LL LEARN:What is a Standard Operating Procedure (SOP)How to create effective, scalable, and exciting SOPsConsequences of not having SOPsTips on how to be more productive as a business ownerThe journey from documentation to success with SOPsThe best SOP creation tools and how to get startedProcess for finding and selecting a project management solutionLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Christina’s LinkedInBeeproductive.euThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of content. However, if you want to grow your brand’s reach quickly, quality and quantity go hand-in-hand.Listen in as Uzair settles the debate on quality versus quantity content. He also explains how to balance both because producing high-quality content is a waste of time if nobody ever sees it.IN THIS EPISODE, YOU’LL LEARN:How much content should you createWhat to consider when thinking about high-quality contentHow to find the happy middle between quality and quantityThe rise of video content Keywords and the benefits of niching down Short-form versus long-form contentIdeas for better content distributionLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Uzair’s LinkedInSfdigital.co.ukThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack