The DigitalMarketer Podcast

Despite its effectiveness, why are very few marketers using podcasts for lead generation?On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut male suicide in half by 2032. Andy explains that the most important part of driving leads through your podcast is identifying all the ways a listener or a guest might become a customer. To achieve this, you need to create content that serves your ideal client's client, and you'll be on your way to an efficient inbound lead generation pipeline. Tune in to learn why podcasts are a marketer's best friend and how you can use podcasts to build trust, position yourself as the expert, and drive leads.IN THIS EPISODE, YOU'LL LEARN:The first step to launching your podcastHow marketers can use podcasts to drive leadsTactic versus strategy in business successThe dos and don'ts of launching and running a podcastPodcast niche ideas you must tryConsistency is key to podcast growthHow to transition an interview into a sales conversationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Resistingbeta.comAndy's LinkedInResisting Beta Podcast Resisting Beta on TikTokOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!Air[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Localized advertising is expensive. But why is it so effective, especially when done right? On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. He explains that Google's local advertising has really enhanced the way small businesses run ads. If your messaging accurately reflects the local market, you become unstoppable. However, if you don't understand the local audience, you lose the crucial foundation for building a reputable brand. Tune in to learn why localized advertising is effective, as well as the 4 action items guaranteed to help you rank on Google's first page.IN THIS EPISODE, YOU'LL LEARN:What is localized advertising?Powerful ways to demonstrate value to your website visitorsReasons content marketing is a must for local businessesHow to choose the right SEO company  Understanding local SEO search resultsHow to easily rank on Google's first pageSEO 101: Word count and keyword densityLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Redpalm.us Daniel's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else. On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it's the repel part they can't seem to crack.  Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile.IN THIS EPISODE, YOU'LL LEARN:The creative use of poetry in marketingContent creation 101: Don't be boringThe two primary objectives of every marketing messageHow the "creatives" affect ad performanceHow to make your ads stand out in a crowded marketAttention is your biggest commodity in marketingThe benefits of AB testing your ad creativesWhy you should start evaluating the "dopeness" of your adsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Tevah on LinkedInTevah's Instagram Nspiredmedia.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Should you start a podcast? To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients. If you've ever thought about launching your own podcast, you probably already know how amazing it can be to have a successful podcast. The fact that more than 50% of the American population actively listens to podcasts means that there's a ready market for your expertise. However, podcasting is not for everyone, and not everything about running your own podcast is as rosy as it sounds.On today's episode, we discuss who should have a podcast, the importance of niching down, and the investment you need to make before you can enjoy podcasting success.  IN THIS EPISODE, YOU'LL LEARN:Why you should or shouldn't launch a podcastThings to consider before launching a podcastHow to find the right podcast host for your businessWays to monetize your podcastComparing the effectiveness of podcasts versus video and written contentHow podcasts sponsorships worksInterviews vs. solos: which podcast format should you choose?LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Top10podcasts.comConnect with Luis on InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What is guerilla marketing, and why is it so effective for small business owners?On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their larger marketing budgets and wider range of promotion activities. As a small business owner, competing in such environments is almost impossible. But with guerrilla marketing, you can at least get a piece of the pie and stay competitive.Tune in to learn more about guerilla marketing, the different types of guerilla marketing, some successful examples, and why it's different and helpful in driving brand awareness.IN THIS EPISODE, YOU'LL LEARN:What is guerilla marketing?Dean's Guerilla marketing toolWhy guerilla marketing is so effectiveWays to compete with big brands in your industryTribal marketing and engaging with consumer groupsWhy the math on cold calling is wrongGuerilla marketing mistakes you should avoidConfidence is key to successful marketingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Rememberthismarketing.comDean's LinkedInGeldistributors.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform.On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing. Snapchat, Facebook, Instagram, and Pinterest are spending millions just to look like TikTok. Coincidence? No. TikTok is the future of social media. Yet it's shocking to see marketers overlook the platform despite its explosive growth. Listen in to learn how marketers can make the most of TikTok and its content-hungry users to drive traffic and make money.  IN THIS EPISODE, YOU'LL LEARN:The future of TikTok advertisingWhy marketers should care about TikTokHow the TikTok algorithm worksComparing TikTok advertising to other social media sitesThe first step to creating content for TikTok TikTok hook ideas for viral videosCost of hiring a TikTok influencerHow to plan content for Instagram and TikTokLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Follow Keenya on TikTokKeenyakelly.comKeenya's InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What's the difference between branding and marketing - and can they work together?On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it's what you say about yourself. On the other hand, branding is a perception; it's what people say about you when you're not in the room.Nonetheless, branding should always come first because it's impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better. IN THIS EPISODE, YOU'LL LEARN:The difference between branding and marketingHow branding and marketing can work togetherEmotional branding and how to use it effectivelyPersonal versus business branding: Which comes first?The hook you need for your personal brandThe benefits of having consistency in your brand messagingMarketing success metrics you should be measuringLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Sims.mediaHenry's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What is metacognition, and does it have a place in modern marketing? On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing. Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing it. As a marketer, no skill is more valuable than self-knowledge. And the more experienced marketers understand this simple fact: good thinking is expensive. But bad thinking costs an arm and a leg.  Listen in to discover how metacognition can help improve marketing results. The goal is to get marketers to scrutinize their own thinking and understand what they know and don't know.IN THIS EPISODE, YOU'LL LEARN:What is metacognition?How to systematize your thought processWays to turn problems into opportunitiesSuccessful sales: the more frustrating the problem, the easier the saleHow to conduct a root cause analysisWhy you need to disqualify prospects fastWant to know more about an organization? Talk to the JanitorLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Joshwilkinson.comConnect with Josh on LinkedIn Josh’s Email - email@joshwilkinson.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How would you react if you learned your doctor was a social media influencer? On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians.Nurses and doctors are now on social sites like TikTok lip-syncing and educating their patients. But is this act eroding patients' trust? Rosella believes it does the opposite. Social media is the place to build trust. And there's no better place to build that trust than the testy waters of TikTok.Listen in to learn how medical practitioners are building trust through social media - and how marketing and personal branding can work together. IN THIS EPISODE, YOU'LL LEARN:Elements of branding in marketingPersonal branding for doctorsHow doctors are using TikTok to educate patients Should you have a website for your personal brand?Tips for creating content for your brandBrand personality and how to build an unforgettable brandActions that can potentially kill your brandEthical personal branding for doctorsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Higgs-hub.comConnect with Rosella on InstagramHiggs Hub on InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What if there was a way to serve your clients better and strengthen your position in the market, all without increasing the size of your company?In today’s episode, host Mark de Grasse sits down with Ivan Ivanka to discuss strategic partnerships and why they are crucial to business growth. Ivan is the CEO of Ivan Scandanavia and is on track to making a quarter billion dollars for his clients this year alone. Whether you’re a digital agency or a single-person business, there are many reasons to consider entering a strategic partnership. At the very least, such a relationship will add substance to your service by expanding the value of what you have to offer.Listen in to learn more about partnerships, where do we start, and grow your business and acquire new customers and reach new market segments.IN THIS EPISODE, YOU’LL LEARN:Strategic partnerships for marketing successWhy you need to test the market before launching a product/serviceThe vicious life cycle of a small businessThe psychology of the ‘Just Do it’ mindsetBenefits of having an accountability partnerReasons for systemizing a businessThe fundamentals of marketing successOutsourcing tasks can do wonders for your small businessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ivanivanka.comConnect with Ivan via LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack