Maximize Your Influence

Words are powerful.  Depending on which ones you use, you could be either supercharging or killing your presentation.  In this episode, Kurt and Steve discuss the Law of Verbal Packaging and how you can best script your persuasive presentations.  Kurt and Steve also discuss how to avoid "Facebook Envy" and a persuasion blunder that teaches us to never assume anything about our prospects. 

What are the remaining 3 C's of Trust?  How can we get others to trust us without coming across as cocky, arrogant, or condescending?  How can we tactfully let others know about our credentials without coming across as bragadocious?  In episode 20, Kurt and Steve go over thes important questions as well as a horrible persuasion blunder. 

Do other's trust you?  The results are surprising.  While you could be the most honest and trustworthy person in the world, trust often comes down to a few time tested methods that manage how people perceive you.  Granted when it comes to gaining trust there is no better way than to actually be trustworthy.  But implementing the techniques on this podcast will help you get there faster. 

Getting prospects to make and keep commitments is a cornerstone of the persuasion process.  In this episode, Kurt and Steve discuss how smaller commitments lead to larger commitments and how to optimize the commitment process. 

Why do our prospects often not do what it is we want them to do?  In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do about it.  They also discuss an email from a listener who keeps butting up against the price objection. 

In 1957, Stanford Professor Leon Festinger developed the "Theory of Cognitive Dissonance."  On this episode, Kurt and Steve discuss how persuaders can use this concept to leverage prospects into making long lasting decisions...and make them a lot faster.  They also answer a listeners question about how to get the attention of prospects who are buried behind a wall of bureaucracy. 

Kurt and Steve discuss how the "Law of Scarcity" can better be used to create urgency and bulid value. 

Kurt and Steve discuss the top three ways to get mentally prepared to persuade with maximum efficiency.

Kurt and Steve discuss how to better listen to people you normally don't like to listen to.  They also discuss how fatigue can factor into the persuasion process.