Maximize Your Influence

Kurt Mortensen
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Sep 22, 2022 • 21min

Episode 437 - Saving the Sale: Refunds, Regret, And Remorse

Imagine that there is a giant rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You've got to take action before it reaches a breaking point and snaps. The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance. Sleepless And Selfish: Lack Of Sleep Makes Us Less Generous We like to feel a level of consistency in our day-to-day actions and interactions. This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make. Dissonance causes us to distort our memories or remember what we want to see or how we want it to happen. This blurs reality and allows us to cover our mistakes. Do you want your persuasion to stick? Do you want your sales never to have buyer's remorse? What causes that dissonance or regret for saying yes? Join me for this week's podcast on Saving the Sale: Refunds, Regret, And Remorse. You will discover the techniques used to get those sales to stick.
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Sep 14, 2022 • 21min

Episode 436 - Negotiating A Raise – Mistakes To Avoid

Let's talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party adopts your point of view. With persuasion, there is no compromising as there is in negotiation. While persuasion is the ultimate ideal, anytime any one of us presents our ideas, the other party is often equally committed to their convictions, thus making negotiation the next best path. When we hear the word "negotiation," we often think of a complex deal in the business world. However, in reality, all of us are involved in multiple negotiation processes every day. 10 Hard Bargaining Negotiation Skills What about negotiating a raise? What if your boss is going to use those hardball negation tactics? What do you do? Join me for this week's podcast Negotiating A Raise – Mistakes To Avoid. I will focus on which tools work best, which techniques to avoid, and how to deal with those difficult mean tactics of the other side.
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Sep 9, 2022 • 20min

Episode 435 - How Humor, Happiness, And Mood Increase Sales

Moods affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood, they are more likely to accept your offer. The opposite is also true. If they're not in a good mood, chances are much higher they won't bite. This is a massive advantage to you when it comes to persuasion. Great persuaders create the right mood. Leading with Humor Using humor is the fastest way to get someone in the right state. Yes it works and yes, you can get better? Do you get people to laugh? How about a smile? Join me on this week's podcast on How Humor, Happiness, And Mood Increase Sales. Discover how to use appropriate humor to get your prospect in the right state and easier to influence.
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Sep 1, 2022 • 21min

Episode 434 - How Waiting (Lines, Emails, Products) Triggers Negative Behavior & Resistance

Do you know how long waiting times affect persuasion? Do they bave a negative or positive influence? Listen now to see how waiting is either helping or hurting your persuasion. Psychology of Waiting Lines Starbucks still has a problem with long lines Long Waiting Times Cost You Sales
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Aug 26, 2022 • 19min

Episode 433 - Do You Talk Too Much? Data Dump? TMI? Are You Sure?

Many times, when we are trying to be persuasive, we want to highlight all the perks and plusses. It's only natural. Wouldn't helping someone see the potential gains of your product or service be a good thing? Yes, but here is the issue: Your audience will buy for their own reasons and only their reasons. How managers can spark, not squelch, our motivation They don't care about why you like the product or service. They don't care how much you know about it—don't bury them in detail. The more you spout off about features, the more your audience mentally checks out.
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Aug 11, 2022 • 21min

Episode 432 - Resisting Manipulation And GasLighting – The Dark Side of Influence

Do you think people are trying to flatter you into submission? Are they using manipulation tactics and want to know how to resist. Are you seeing signs of gaslighting and feel like they want to take advantage of you? Let me give you the answers. How to Spot Manipulation Tactics, gaslighting, coercion Join me for this week's podcast on Resisting Manipulation And GasLighting – The Dark Side of Influence
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Aug 4, 2022 • 20min

Episode 431 - How Being Too Qualified Hurts Trust

A poll with your prospects found that Trust is at an all-time low. Their default setting is not to trust you. In fact, only 12 percent of the prospects trusted their persuaders, while 88 percent of the persuaders felt they had established trust with their audience. Wow, what a disconnect. It's harder to gain credibility nowadays than in the past. Are you good at what you do? Bragging about it could make people trust you less Are you credibile? Are you sure? You say yes, and your prospects say no. What are you doing that destroys your credibility? The answers and science surprised me and will surprise you. Join me for this week's webinar on How Being Too Qualified Hurts Trust.
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Jul 25, 2022 • 20min

Episode 430 - JND, Shrinkflation, Advertising - Brilliant Deception?

Our task is not only to realize humor's profound influence but also to develop the necessary skills to use it powerfully and ethically. As you become more and more skilled at incorporating humor into your presentations, you will discover that humor almost always has a place. Humor puts your audience in a good frame of mind. Your audience is in a good disposition and less likely to disagree with you. When you develop rapport with your audience, they will like you more. Humor also increases trust. Top commercials of all time The skill of using humor can be learned and mastered, but only with consistent practice. Sometimes you may fail but keep at it until you have harnessed the power to make others laugh. Then others will always feel good when they are in your presence. They will also take what you have to say more seriously. Humor will give you the power to motivate and influence others in a productive, positive way. shrinkflation examples What else is used to persuade below the radar? What are companies doing to their slightly deceptive products that you are not even aware of? How do JND and Shrinkflation sway your thoughts and opinions? Join me for this week's podcast on JND, Shrinkflation, Advertising - Brilliant Deception? You will discover how to persuade below the radar.
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Jul 20, 2022 • 22min

Episode 429 - Reprogram Your Brain For Success And Wealth

Most people don't address why it is taking so long to achieve their goals or find their success. The first step is always self-discipline. When we hear the word self-discipline or willpower, we tend to get a little tense, tune out or think about something else. We think of all our bad habits, things we don't want to do, or all the times we tried to exercise willpower and failed. It is something we are constantly working on and can never neglect. Cinemark link How Far Away is the Moon? What can you do to strengthen your willpower and your self-discipline? It is easier than you think. You already have the desire, and you already know you are capable of more. You know you want more success in your life. This is a critical life skill. Are you ready for the next steps? Join me for this week's podcast on how to Reprogram Your Brain For Success And Wealth. You will discover wealth is an open book test, and now it is time for you to have all the answers.
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Jul 14, 2022 • 22min

Episode 428 - The Secret Sauce of Influence

Optimistic persuaders outpersuade pessimistic persuaders every time. Not only is optimism essential to influencing others, but is also a critical for success in life. Optimism is more than a positive mental attitude. It is not constantly saying positive things to yourself and then hoping they will come true. Rather, true optimism is a state of mind that dictates how you look at the world. An optimistic view of life and the world around you can inspire hope and courage in others. We all want to feel inspired and encouraged. When a persuader can deliver this type of message, we want to follow that person. This tendency is how optimism helps you in influencing others. Pessimism on the other hand is always taking the negative view. Others will consider a pessimist as irritable and always looking for the negative in every situation. Pessimists are the ones who will be the first to complain and tell everyone else that nothing goes right. As a result, they never get the success or recognition they deserve. Article : A little anger in negotiation pays Countless studies have shown that optimists do better in school, persuade better, have more friends, perform better in their careers, and live longer than pessimists. Pessimists, on the other hand, frequently battle depression, have fewer friends, find it difficult to persuade, and give up faster and more easily. To illustrate this point, in one study, those who sold insurance were monitored on their optimistic or pessimistic outlook in relation to setbacks. The optimistic persuaders sold more policies and were half as likely to quit. Great persuaders have what we call "influential optimism." This means that they see the positive in all situations. Rather than focusing on disappointment, cynicism, or negative feelings, they look for ways to move forward. People want to be persuaded by individuals who have a positive view on life. As an optimist, you see the world as a series of exciting challenges. You inspire positive feelings about everything you stand for. People want to be around you because they live in a very pessimistic world. The optimistic mindset is contagious and helps to empower other people to believe in you and in themselves. As an optimist, you help others see failure or setback as temporary. You have no doubt that success will happen. Free Book

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