CES Tech Talk

Smokey Bear. Crash Test Dummies. Love Has No Labels. These iconic advertising campaigns reflect how the Ad Council applies creativity to causes that sway millions. As explained by Ashley Menschner, senior VP of media, the council harnesses every available platform in advertising to educate audiences on matters such as addiction, gun safety and, coming soon, mental health. Founded in 1942 as the War Advertising Council, this nonprofit has no fear of what’s new in media. This week on CES Tech Talk, find out what the Ad Council is considering as the metaverse matures.

How do businesses reap metaverse rewards as they map their investment strategies? Find out how one of the world’s top consulting firms, Accenture, formulates approaches that guide companies’ paths across this exploding market. Accenture’s Denise Zheng offers insights for success.

Allen Media Group, the first African-American owned and multi-platform media company, owns 36 ABC-NBC-CBS-FOX network affiliate TV stations in 21 U.S. markets, as well as 12 HD television networks serving nearly 220 million subscribers 24 hours a day. With brands including The Weather Channel, TheGrio and Pets.TV, the company has prospered by investing aggressively in high-quality production values, and in deeply localized programming. Founder and Chairman – and former stand-up comedian – Byron Allen discusses how he beat the odds to build a broadcasting empire by challenging content models, taking risks and embracing what’s close to home.

How does a manufacturer of computer software and accessories such as webcams, keyboards and mice stand out in an intensely competitive global market? Logitech does it by answering to influencers and creators so they can tell their own story the way they choose. Logitech Global CMO Najoh Tita-Reid explains how the company leads in its space by carefully targeted development, delivery and marketing of products laser-focused on a generation that is brilliant, creative and knows what it wants.

Salesforce’s Domenico D'Ambrosio talks with James Kotecki in the C Space Studio to discuss understanding your customer in a tech-centric world.

Snap's Kenny Mitchell joins James Kotecki in the CES C Space Studio to discuss his creative approach to marketing in the new AR market.

CES 2023 is home to the fastest, smartest and most innovative concepts in mobility. Touching land, air, and sea, exhibitors in the automotive and mobility space are unveiling their latest breakthroughs at the sold-out West Hall and beyond. Join our roundtable of media experts discussing this year’s most transformative trends that are driving buzz and the future of transportation.

CES 2023 is convening lawmakers from across the halls of Congress in record numbers as tech policy takes priority on legislative agendas nationwide. Don't miss this roundtable with media experts discussing the hot topics dominating their show coverage. Find out who they're talking to and what may lie ahead under new leadership on Capitol Hill.

CES 2023 is right around the corner. With a show-floor size 70% larger than 2022, 3000 exhibitors - of which 1000 are new to CES - this year's show is set to impress, inspire and influence the global tech industry. Hear from top CES leaders on what you should see and why, and how you should plan your visit. Hear all this and more as they discuss how CES 2023 will be unlike any show before it.

It's designed for the small business that works big. Hear from Lenovo's Tom Butler how the new ThinkBook is built to do the job of creatives, consultants and office managers. All this and in style, too. Get an insider's look at what Lenovo has in store at CES 2023. Hint: High-performance cameras, AI capabilities, noise cancellation. Lenovo has a laser-beam focus on powering the dynamic sole worker and small-business teams competing with the power players.