With Super Bowl wins in 2022 and 2000, the Los Angeles Rams continue to demonstrate a champion mindset. As hallmarks of the team’s progressive culture, the Rams embraced the first Black contracted player, first male cheerleader and first openly gay player, and now welcomes advanced technology. What’s new, and how will technology further propel a team that draws outside the lines to make things happen? Listen to Jennifer Prince, the organization’s first chief commercial officer, as she talks about the Los Angeles Rams at CES, and ways that technology and sports converge.