Context & Clarity for Small Firm Architects

What advice would you give to someone looking for an architect? I think if we want to change the perception the public has of architects, then we need to do a better job of setting expectations, and educating, even inspiring the public, so how would you help set the clients’ expectations of the relationship, the work, the investment, the process? What advice would you give?Mentioned in this episode:All AccessAll Access

This week, our special Context & Clarity LIVE guest will be George Smart. He's called Mr. Modernism because he's devoted himself to being THE resource for preserving modernist architecture. George's favorite style is modern, so what's your favorite architectural style? And, why?Mentioned in this episode:All AccessAll Access

Discussing architecture websites and strategies to improve them, mistakes architects make in presenting their work, the importance of clear messaging and branding, showcasing design processes, and the value of client testimonials in marketing.

We all need to get better at self-care. I've gone through periods of my life where I didn't do a good job of self-care. Here's a little bit of my story about how I went from Context & Clarity to the ER and a few serious thoughts about why we need to take care of ourselves and take breaks. And speaking of breaks, Context & Clarity is going to take a break, but we'll be back on July 19th!Mentioned in this episode:All AccessAll Access

Copywriting is taking all the things you say about yourself, and your business, and your work and writing them down. The trick is, the result needs to be interesting, and compelling, and something that your prospective client understands. Donald Miller says, "If you confuse you'll lose" and if the copy on your website, or marketing brochures, or social media, or proposals are confusing you might want to hire a good copywriter.Mentioned in this episode:All AccessAll Access

Let's play The Words Matter Game! We've learned and used a lot of lingo and jargon over the years and unfortunately, it's confusing to a lot of our prospective clients. Kathy Klotz-Guest calls that jargon-monoxide poisoning, so the game today is to take your favorite architecture words and phrases and translate them into the words your clients would use.Mentioned in this episode:All AccessAll Access

Let's play The Flip The Script Game! You're an expert, a professional; you're experienced, maybe you've won awards, but your prospective client wants to know what any of that means for them. The game today is, take something you say often and flip it around to be about your client instead of about you.Mentioned in this episode:All AccessAll Access

How do you learn how to market your architecture firm?That's the question we'll start with Thursday, June 24th on Context & Clarity LIVE.Katharine White MacPhail and I will welcome marketing mentor and trainer, Lindsay Diven to Context & Clarity.Join the conversation as we talk about learning how to market and develop business for your architecture firm. Share your perspective, and bring your questions to the conversation this Thursday, June 24th at 4:00 pm ET.Context & Clarity LIVE is live-streamed on Facebook, LinkedIn, Twitch, and YouTube.Mentioned in this episode:All AccessAll Access

Let's play The Elevator Pitch Game! If you had just a few seconds to explain to a prospective client what you do and why that matters to them, what would you say? Get ready, because this works whether you're in an elevator, in line at Starbucks, or it's on your website, or social media.Mentioned in this episode:All AccessAll Access

I feel like I’ve gotten to know a number of people over the past 15 months that I’d call friends and that I could count on, even though for some of you, I’ve never seen your face, and for most of you, we’ve never met in person. So we've started a new regular Context & Clarity feature that we're calling Member Spotlight, and this week, Ambright Muller will join Katharine and me. Join us for a loose and lively conversation as we see our friends and get to know them a little bit better.Mentioned in this episode:All AccessAll Access