
Anatomy of a Leader with Maria Hvorostovsky
Welcome to Anatomy of a Leader - a video podcast that shows you there are many faces of leadership, that perfection doesn’t and shouldn’t exist and that making mistakes (or taking detours) can often lead to deep insights about your superpowers.
My name is Maria Hvorostovsky. I’m a headhunter and Founder of HVO Search. I help ambitious leaders hire the most hard to find, high potential C-Suite talent.
Each week let me take you on a journey to discover what leadership really
🖋🕊
LinkedIn/ Insta: @mariahvo
WORK WITH ME: www.hirewithmaria.com
Latest episodes

Nov 28, 2023 • 12min
#78 Selling your Business? Why Aaron Chatterley Wouldn’t Sell to Private Equity Again | FeelUnique
When you’re a founder, when is it the right time to sell your business?
In this short clip, I speak to Aaron Chatterley, the co-founder of FeelUnique - the largest online retailer of beauty products in Europe - about his experience with exiting the business.
He tells me about deciding to sell to Sephora, and whether it was the right decision to sell to private equity. Additionally, Aaron provides valuable advice for founders planning their own exit.
If you’re a founder planning your exit, or thinking about whether to sell to private equity then this episode may be for you.
Since exiting FeelUnique, Aaron has started a new brand - Indu - a teenage skincare brand, created with teens, for teens. Check it out!
If you enjoyed this short clip, check out the full episode with Aaron Chatterley, which you can find here: https://open.spotify.com/episode/5EEWXFBWDizF1OyaCbKIWN
Aaron Chatterley:
LinkedIn: https://www.linkedin.com/in/aaron-chatterley
IG: https://www.instagram.com/aaronchatterley
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
X: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com/
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – https://www.hvosearch.com/
LEAVE A REVIEW:
If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Nov 21, 2023 • 58min
#77 From Dirty Secret to Global Phenomenon: The Rise of Pre-Loved Fashion | Antonia Johnstone | SOTT
Pre-loved fashion used to be a shameful secret you didn’t want your friends to know about. Now, it’s a global business which is showing no signs of stopping.
As the owner of a pre-loved marketplace business, how do you navigate the delicate balance between sustainability and profitability?
If you’re interested in what it takes to run a pre-loved fashion business, then this episode might be just for you.
Timestamps:
00:00 - Trailer and Introduction
04:31 - Antonia's Journey into Sustainable Luxury
06:04 - Acquiring Sign of the Times and Merging Businesses
08:07 - How to Outshine your Competitors
10:28 - How to Balance Profitability and Sustainability
10:35 - Strategies for Educating Customers on Sustainable Choices
12:05 - How the Perception of Resale Products has Changed
13:39 - Behind the Scenes: How do you Ensure Authenticity of your Products?
15:22 - What are the Fashion Items that get Bought the Most?
17:01 - Does the Value of Luxury Handbags Increase over Time
17:59 - Handbag Trends: Tips and Tricks
18:56 - What Fashion Items Stand the Test of Time?
19:38 - Top Tips for Shopping Pre-Owned Fashion Items
22:17 - Why did you Want to Start a Business in the Pre-Loved Market?
23:05 - Starting a Business was Easier than Going for a Job Interview
24:47 - Making Mistakes and Growing from Failure
25:57 - Factoring Failure into your Business
27:26 - The Game-Changing Impact of Social Media
28:41 - Embracing the Unpredictable
30:53 - Antonia’s Perspective on Leadership
31:18 - Not Seeing Yourself as a Leader
33:11 - Business Tips: How to Build a Good Business
43:50 - The Importance of Reflection and Disconnecting
49:46 - Challenges Faced as a Founder: Covid and Fundraising
Meet this week’s guest, Antonia Johnstone, the Founder and CEO of Sign of the Times (SOTT) - a luxury pre-owned marketplace pioneering the authentication and valuation of designer goods.
In 1976, Sign of the Times began as a store for selling celebrities' clothes. Antonia, a devoted fan, joined the store in 2008. Inspired to democratise luxury fashion and reduce over-consumption in the fashion industry, she founded her own store, Timpany's, in 2009. In 2019, Antonia acquired SOTT, transforming it into what it is today.
Antonia Johnstone:
LinkedIn: linkedin.com/in/antonia-johnstone-b6759b72
Instagram: https://www.instagram.com/sign_ofthetimes/
Website: https://www.wearesott.com/
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
X: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com/
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – https://www.hvosearch.com/
LEAVE A REVIEW:
If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Nov 14, 2023 • 1h 11min
#76 How to Raise Capital as a Female Founder: Advice from Serial Entrepreneur, Julia Elliott Brown
Are you a female founder with an amazing business, but struggling to raise capital?
Or are you an investor who is serious about investing in female founders?
For all the incredible female founders out there seeking to secure investment, elevate your networking skills, and make your business shine, this episode is a must-watch!
Timestamps:
0:00 - Trailer and Introduction
01:13 - Why do Female Founders Receive Less in Venture Funding?
07:13 - How to Empower Yourself with Skills for Raising Investment
12:09 - Why There’s a Low Success Rate for Funding
16:53 - How to Find the Right Investors
19:01 - How to Network
19:36 - Are Women Bad at Networking?
21:31 - How to Approach Conversations with Potential Investors
24:50 - What Should Investors be Thinking About When it Comes to Funding Female Founders?
25:19 - How Can We Speed up the Process of Achieving Diversity in Investment Firms?
29:07 - How Can Female Founders Assert their Power when Pitching to Investment Firms?
33:03 - The Importance of Gender Balance in Business
35:20 - Supporting the Underdog: Julia’s Personal Experience as a Female Founder
37:26 - How Julia Started Upper Street
38:08 - Taking Inspiration from Bespoke Shoe-making in Hong Kong
42:28 - Funding Challenges in the Footwear Industry
45:36 - What Makes Founders Investable?
01:07:25 - Building a Sustainable Business and the Role of Co-founders
Introducing Julia Elliott Brown, a serial entrepreneur with a passion for empowering female founders. She's behind successful ventures like Upper Street, UpMyStreet.com, and is currently the CEO and Founder of Enter The Arena, which helps female founders fly through offering investment expertise and business coaching.
Julia is not only a business expert but also a compelling keynote speaker and host of the "Fundraising Stories with Female Founders" podcast. Her book, "RAISE: The Female Founders Guide To Securing Investment," is making waves with a 2023 Business Book Awards nomination.
Julia Elliott Brown:
LinkedIn: linkedin.com/in/juliaelliottbrown
X: https://twitter.com/juliaelliottb?lang=en
Podcast: https://open.spotify.com/show/0o2pNa2BqPaxowewAjSBOF
Website: enterthearena.co.uk
Books:
Eldest Daughter Effect: How First Born Women like Oprah Winfrey, Sheryl Sandberg, JK Rowling and Beyoncé Harness their Strengths - Lisette Schuitemaker and Wies Enthoven
https://amzn.to/3Qwr3lJ
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
X: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com/
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – http://www.hirewithmaria.com
LEAVE A REVIEW:
If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Nov 7, 2023 • 1h 8min
#75 What does it take to be a CEO: Phil Mountford on Hunkemoller, Versace, and Moss Bros
Do you dream of becoming a CEO, or want to be a better one?
Well, if you don't enjoy the pressure, don't become a CEO, warns my guest, Philip Mountford.
Phil is a CEO, Chairman, and NED, who has led fashion retail giants like Hunkemoller, Moss Bros and Versace.
He fell into the fashion industry after a motorbike accident put a stop to his dreams of going to the Olympics - and soon enough, he discovered where his talents lay.
Phil tells me about:
1. Rebranding Hunkemoller
2. Out-strategizing Victoria’s Secret
3. Making Hunkemoller profitable
4. Failing as a CEO
If you’re interested in taking a peek behind the executive curtain, or are an aspiring CEO looking for tips, then tune in!
Timestamps:
00:00 - Trailer and Introduction
00:43 - Unpacking Leadership: Definition and Purpose
04:00 - Being a Chameleon Leader
13:56 - Leaving a Lasting Legacy
18:58 - Retail Landscape and Strategies for Inclusivity
30:49 - Dealing with Public Scrutiny
38:57 - An Unexpected Love Affair: Career Transition
48:01 - Evolving CEO Roles: Leading with Vision
52:33 - Advice for Aspiring CEOs
56:03 - The Art of Decision-Making
Philip Mountford:
LinkedIn: linkedin.com/in/philipmountford
Instagram: https://www.instagram.com/philip.mountford/
X: https://twitter.com/P_Mountford
Website: https://www.hunkemoller.co.uk/
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
X: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com/
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – https://www.hvosearch.com/
Give us a Review on Apple Podcasts and Spotify.

Oct 31, 2023 • 1h 14min
#74 Gaby Hersham: Working from Home or the Office, How Huckletree is Redefining Flexible Working
Expectations of the office have changed. That typical dreary, depressing office block with uniform cubicles - who wants to go there?
No one. So who’s out there, trying to change that?
My guest is Gaby Hersham, the co-founder of Huckletree, a network of community-driven and design-led workspaces which aims to challenge the typical workspace model.
She believes that a well-designed workspace can profoundly impact your work and mindset for the better.
Gaby tells me about conceptualising Huckletree, leading a physical office business through COVID-19, and the future of flexible spaces.
We discuss why working from the office is beneficial in helping with innovation, creativity and productivity, and she shares her thoughts on why your colleagues shouldn’t be like family, as well as balancing work and family life, and overcoming “mum guilt”.
Gaby also sheds light on the unique struggles women entrepreneurs face, and the power of asking for what you want, whether in business or life.
Tune in if you’re interested in hearing about the potential of flexible workspaces, want to reimagine your approach to work and productivity, or just want to hear a badass woman entrepreneur’s story.
Timestamps:
00:00 - Trailer and Introduction
01:08 - Being a “Passionately Curious” Leader
09:22 - Conceptualising Huckletree: Creating a Home for Innovation
12:31 - Working Smarter, Not Harder
14:25 - COVID-19: Shifting Mindsets for the Better?
18:36 - The Future of Flexible Spaces
24:24 - Designing Workspaces for Innovation
28:56 - Work and Team: Different Roles for Different Spaces
29:56 - Work, Family Life, and Mum Guilt
44:12 - Being a Woman Entrepreneur: People-Pleasing, Gender Bias and Imposter
Syndrome
54:25 - Don’t Ask, Don’t Get
59:54 - Business Lessons
Gaby Hersham:
LinkedIn: linkedin.com/in/gabriela-hersham-26b12565
Instagram: https://www.instagram.com/gabrielahersham/
X: https://twitter.com/gabrielahersham
Website: https://www.huckletree.com/
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
X: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com/
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – https://www.hvosearch.com/
Give us a Review on Apple Podcasts and Spotify.

Oct 24, 2023 • 1h 50min
#73 Confronting a Multi-Millionaire on Loving Money, Andrew Tate & Toxic Masculinity Rob Moore
Why are you obsessed with money? Do the rich have an obligation to right some wrongs? Is interviewing Andrew Tate commendable? And are you a misogynist if you don’t believe in the gender pay gap?
These were the ‘small’ questions I asked Rob Moore, a property developer, multi-millionaire, money expert, and host of the Disruptors podcast.
We dive into the topic of money - having it, not having it, and understanding it, as well as Rob’s opinions on whether the rich have an obligation to distribute wealth downwards.
There’s no denying that Rob likes to stir the pot, but does he do it for clickbait or because he’s truly misogynistic, amoral, and avaricious?
We debate on whether it’s moral to give a platform to people like Andrew Tate, and whether denying the existence of the gender pay gap is misogynistic.
If you want to see a heated discussion on Money, Power, and Feminism, then tune in.
What do you think? I want to hear from you too.
This episode is sponsored by HVO Search:https://www.hvosearch.com/
Timestamps:
00:00 - Trailer and Introduction
07:05 - Why is Rob Obsessed with Money?
14:40 - What Does Money Mean to You?
19:26 - Money and Happiness
34:19 - Money Matters and Wealth Distribution
40:44 - Clickbait Content: How Far is Too Far?
48:27 - Elephant in the Room: Interview with Andrew Tate
55:28 - Taking Accountability on Public Platforms
01:03:22 - The Gender Pay Gap
01:12:53 - Influence of Jordan Peterson & Andrew Tate
01:23:24 - “Male Energy”: What Defines Masculinity?
01:28:10 - Feminism: Equity vs. Equality
Rob Moore: LinkedIn: linkedin.com/in/robmoore1979Instagram: https://www.instagram.com/robmooreprogressive/ Twitter: https://twitter.com/robprogressive?lang=en Website: https://robmoore.com/ Progressive Property: https://www.progressiveproperty.co.uk/
Maria Hvorostovsky:LinkedIn: https://www.linkedin.com/in/mariahvo/Instagram: https://www.instagram.com/mariahvo/TikTok: https://www.tiktok.com/@maria_hvoTwitter: https://twitter.com/mhvorostovsky
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
SUBSCRIBE, COMMENT AND GIVE IT THE THUMBS UP

Oct 17, 2023 • 2min
A call for peace, for hope, for togetherness. #72
My prayers are with everyone affected.
Here are links to charities that you can support:
American Friends of Magen David Adom (Red Star of David)
https://afmda.org/
Alliance for Middle East Peace (ALMEP)
https://www.allmep.org/
CARE (Cooperative for Assistance and Relief Everywhere)
https://www.care.org/
Doctors without Borders
https://rb.gy/2j26r
Palestine Children’s Relief Fund (PCRF)
https://www.pcrf.net/
United Hatzalah
https://israelrescue.org/
UNRWA
https://www.unrwa.org/

Oct 10, 2023 • 50min
#71 Rollo Millership: The Heart & Hustle Behind Nourished Communities
What does it take to build a thriving community-driven business?
I speak with Rollo Millership, a visionary entrepreneur, community advocate, and the founder of Nourished Communities, a business committed to transforming ordinary local shopping into extraordinary community-led experiences.
Rollo tells me about his mission to build strong communities around local producers, promote sustainable food systems, and make wholesome food accessible to all.
We'll delve into Rollo’s thoughts on leadership, from the power of saying no, and forcing people (and yourself) off the clock.
Rollo’s business is all about fostering meaningful connections, sustainability, and getting people to love food again, so if that’s something you’re interested in, this episode is a must watch.
Timestamps:
00:00 - Trailer and Introduction
11:23 - Leading from a Young Age
19:30 - Focusing on Business Processes
23:28 - Building Local Supply Chains
27:52 - Lessons Learned and Embracing Mistakes
34:15 - Building the Right Team
37:58 - Leadership Qualities and Learning Paths
39:00 - Finding Balance Through Time Off
43:29 - Future Plans: Nourishing Communities
45:15 - Curated Hampers and Local Sourcing
46:42 - Online Growth Strategy
Rollo Millership:
LinkedIn: https://www.linkedin.com/in/rollo-millership
Instagram: https://www.instagram.com/nourishedcommunities/
Website: https://www.nourishedcommunities.com/
Email: rollo@nourishedcommunities.com
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
Twitter: https://twitter.com/mhvorostovsky
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – http://www.hirewithmaria.com
LEAVE A REVIEW:
If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Oct 3, 2023 • 59min
#70 How to Navigate a Toxic Boss and How Not to Become One with Kate Waterfall Hill
Are you struggling with a toxic boss? Or have you realised you might be one?
Kate Waterfall Hill is a leadership coach and TikTok creator of Linda the toxic boss having started her career at a marketing agency, becoming an MD at the tender age of 29.
Pivoting from working with ‘big fish’ companies such as Ford, Virgin, and Vodafone to becoming a coach helping leaders of SMEs become great leaders through an intuitive, personalised, and empathetic approach.
We talk about how to spot and deal with toxic bosses and how not to become one yourself.
Kate shares her tips about how to define your values, how to foster a good company culture, and how to create an “evidence pack” to boost your confidence.
If you’re a boss who thinks your leadership style could do with some improvement, or a team member who wants to respectfully address concerns with your boss about how you work together, then tune in.
Timestamps:
00:00 - Trailer and Introduction
01:19 - Inspiration Behind Linda the Toxic Boss
10:58 - Spotting and Dealing with a Toxic Boss
14:55 - Understanding Your Core Values
24:58 - Changing Expectations of Leaders
40:40 - Building Confidence through Self-Reflection
Kate Waterfall Hill:
LinkedIn: https://www.linkedin.com/in/kate-waterfall-hill/
TikTok: https://www.tiktok.com/@katewaterfallhill
Instagram: https://www.instagram.com/katewaterfallhill/
Website: https://www.waterfallhill.co.uk/
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
Twitter: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.comBooks: The Intentional Leader by Tim Hebert - https://amzn.to/3LG6kdE The Coaching Habit by Michael Bungay Stanier - https://amzn.to/3rmMBsM Why Has Nobody Told Me This Before? by Dr Julie Smith - https://amzn.to/46tQyKZ
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – http://www.hirewithmaria.com
LEAVE A REVIEW:
If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.

Sep 19, 2023 • 8min
#69 To Quit or To Grit? Should You Stay at or Leave Your Job? Enter the 5 Cs of Career Fulfilment
Take the quiz - https://stan.store/mariahvo
Are you feeling trapped in your current job, but not quite ready to throw in the towel?
In a world where quitting often bears a negative stigma, it's crucial to understand what you're persevering for.
This week’s video will introduce you to the Five C’s quiz I’ve created for you - Clarity, Challenge, Control, Career Growth, Culture - which will help you to understand your professional motivations better.
I hope this video will help you to get out of career limbo, and discover whether your job is worth the grit, whether it's a stepping stone to your dreams, or a roadblock to your potential.
If you're at a professional crossroads and unsure whether to seize that new role or stick with your current position, this video is for you!
Timestamps:
00:00 - Introduction
01:30 - Rethinking Quitting: What Are We Gritting For?
02:49 - The Five C’s
06:34 - Staying or Going: How Do You Decide?
Want 1:1 coaching? Email me on advice@hvosearch.com
Links to books:
Quit: The Power of Knowing When to Walk Away By Annie Duke - https://amzn.to/3EIMFWJ
Grit: The Power of Passion and Perseverance by Angela Duckworth - https://amzn.to/48dUm4H
Hooked: How to Build Habit-Forming Products by Nir Eyal - https://amzn.to/3sRgYYx
Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal - https://amzn.to/3PiqdZl
8 Rules of Love: How to Find it, Keep it, and Let it Go by Jay Shetty - https://amzn.to/3PG0FH5
Maria Hvorostovsky:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: https://www.instagram.com/mariahvo/
TikTok: https://www.tiktok.com/@maria_hvo
Twitter: https://twitter.com/mhvorostovsky
HVO Search: https://www.hvosearch.com
Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com
Need help HIRING – http://www.hirewithmaria.com
LEAVE A REVIEW:
If you’re listening on Apple Podcasts make sure to Follow, Rate, and leave a REVIEW.