eCommerce MasterPlan

Chloë Thomas

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

Mentioned books

Jan 11, 2016 • 21min

2015 Highlights Show: New Customer Acquisition, Repeat Customers, and Customer Service

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at ways to acquire new customers, how increase repeat purchase rates, and the part customer service plays in driving sales. This episode is a mix of stories, case studies, and tips - it's sure to give you a couple of great ideas for your 2016 plans.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 14, 2015 • 35min

Goodbye Crutches' Tom Schwab discusses how he used content to get 70k visitors a month

Tom Schwab is a master of content marketing. He's used it to switch his eCommerce business from 3,000 paid visitors to 70,000 organic visitors per month. Listen to the podcast to find out how he uses personas to maximise the impact of his content; his post-purchase nurture campaigns; why you have to keep testing to keep growing; and why he thinks the best content marketing for eCommerce businesses now is being a podcast guest!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 7, 2015 • 29min

Beard Brand's Eric Bandholz on growing to a 7-figure turnover since 2013.

"if it's not a core efficiency, then outsource it" - Eric chats with Chloe about how he's grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the seperate content site Urbanbeardsman.com. They also discuss what you should (and shouldn't outsource), team structure and the power of YouTube.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 30, 2015 • 26min

eCommerce Books for Christmas 2015 - Chloe selects and reviews the ones you want

My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 23, 2015 • 39min

Trace Meyer on Bitcoin for eCommerce - what is bitcoin? what can it do for us eCommerce people?

We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coin from the point of view of knowing next to nothing! (so we’re all going on this learning journey together!!). My number one aim is that by the end of the show we all know enough to be able to work out if we should be looking at Bit Coin now (and if so where to start) OR how long we can continue to ignore it for! In which case leave it to me to alert you to when you need to factor it into your plans…This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 16, 2015 • 29min

Growing Magento sales to €500,000 selling tyres in Romania

Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to €500,000 turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new Magento platform, and why getting the product information right is critical.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 11, 2015 • 38min

Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey

The third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses the Customer Journey, how to work out which stage you should be focused on improving, and the marketing methods that will increase performance for each stage. LOTS of marketing ideas and tips in this one!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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