eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
May 9, 2016 • 31min
Fresh Clean Tees' Matthew Parvis startup subscription business and growing 200% per month
Matthew Parvis joins Chloe to discuss how he and his wife Melissa launched Fresh Clean Tees in November 2015, and how they've managed to keep growth at a steady 200% month on month. All whilst both holding down a demanding day job. If you want to know how to start an eCommerce business this is a great interview to have a listen to.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
May 2, 2016 • 36min
Takeaways from Internet Retailing Expo - inc Feelunique, Laterooms, Eurostar, Bonmarche
Our host Chloe Thomas attended the Internet Retailing Expo last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the tips on the future of eCommerce, UX, CX, new opportunities to grow, and some great ideas from retailers themselves.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Apr 25, 2016 • 43min
Takeaways from Catalyst Europe - including FBA, eBay, Amazon, Wholesale, Google and more
Our host Chloe Thomas attended the Catalyst Conference powered by Channel Advisor last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest insight into what's happening in the world of marketplaces, plus some great information on mobile, Google and more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Apr 18, 2016 • 26min
The TeaShed's Jules Quinn the power of team-brand-product and B2B into an eCommerce business
Jules Quinn discusses the power of getting the brand right, and building that brand right to build a business which employs 16 people. The TeaShed is focused on selling tea and drink based gifts, to date most of the growth has been through wholesale, but they're very much focused on growing the eCommerce side, including international. In the podcast we discuss all that and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Apr 11, 2016 • 31min
AGAME Sport's Adrian Noott growing a B2B eCommerce business to £400,000 turnover
Adrian Noott uses clever content marketing and great relationship and trust building methods to build his B2B eCommerce business. Since 2012 he's taken the business from face to face to predominently eCommerce. Selling team sports gear in the South West of England and increasingly across the country.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Apr 4, 2016 • 34min
Tanya Heath Paris' Tanya Heath on luxury fashion, international eCommerce and Magento
Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the product went live in 2013, and they have now sold over 12,000 pairs of shoes and 28,000 pairs of heels. Our very first guest from France, and we have a great discussion about luxury retail, customer service, physical stores and more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 28, 2016 • 29min
Project Repat's Nathan Rothstein - email sign ups led to $4million sales in 2015
Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite tshirt interesting. And yes it is, and we’ll chat about that later, but what makes it even more interesting is that they’ve served over 55,000 customers and in 2015 did $4 million in sales.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 21, 2016 • 33min
Benny Hsu making $100k profit selling t shirts in 5 months by focusing on the customer first
Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s a type of eCommerce I think we all need to know about!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 14, 2016 • 28min
Classic Sailing's Adam Purser: 20 ys in eCommerce, getting 100,000+ Facebook engagements
Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year. Recently Adam achieved over 100,000 views of a not-paid-for Facebook Page post! And he's a master of content your customers will love.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mar 7, 2016 • 30min
Colin Gray on Podcasting for Retailers - run your own podcast? be a podcast guest?
Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host. I’m a frequent listener to Colin’s podcast, and if it wasn’t for his session at New Media Europe last year you wouldn’t be getting our bonus series! So I’m very excited to have him on the show explaining the various ways you can use podcasting to attract customers to your website.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
