eCommerce MasterPlan

Chloë Thomas
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Sep 19, 2016 • 28min

Honest Brew's Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online

Nejc Skoberne is the Lead Growth Marketer at Honest Brew, who have over 20,000 customers and 3,000 active subscribers. We dive into how the business has grown over the last 2 years and where his focus as "Lead Growth Marketer" is - which isn't what you'd think! It's not all Adwords and cost per click, there's a far bigger focus on building great relationships with the customers and getting the content just right.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Sep 12, 2016 • 40min

Rock Pamper Scissors' Mat Braddy on m-commerce, startups, and building a marketplace

Mat Braddy was the founding CMO of Just Eat, and is now building Rock Pamper Scissors to revolutionise the hairdressing world. He has a wealth of experience that we dive into in the show. Including his top advice for startups, why offline marketing is key to growing fast, some great tips for building the right website for your customers, and great insight into how to build a successful marketplace.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Sep 5, 2016 • 33min

Saltopia's Kimarie Santiago on how to 2x each year, and balance online and wholesale selling

Kimarie Santiago is the creator and owner of Saltopia Salts a business that simple sells Salt. Natural sea salt infused with amazing flavours. They're on target to hit $500,000 turnover in 2016, 50% of which will be online, the rest wholesale. Kimarie discusses the challenges and successes of building a business out of a hobby whilst juggling family life. Plus why it's so important to outsource what you're not great at AND lots of tips for using content and social media for growth.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 29, 2016 • 30min

Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the business, their focus on product, great customer service. And lots about marketing including welcome sequences, social media, google shopping campaigns, and much more.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 22, 2016 • 32min

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In the bricks and mortar world they've followed a test and measure process slowing increasing the size and focus of their retail store. Lots of tips on all that and blogging!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 15, 2016 • 30min

The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing in a regular high quality blog to grow to 50,000 visitors per month. He shares his tips on all that as well as his product sourcing and Facebook ad tips.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 8, 2016 • 41min

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and international coverage for your business in a straightforward way. We discuss how to find out what stories journalists need your help with, how to help them find and connect with you, and how to get coverage around hot stories. This podcast is PACKED with easy to do powerful methods to get more press coverage.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 4, 2016 • 41min

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles. The majority of those sales are driven by their "Partners" (affiliates) - and he gives some great lessons in how to build a successful affiliate marketing campaign.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Aug 1, 2016 • 37min

The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)

Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for being first - first Google Adwords customer in Australia. AND for using TV as a way to increase customer trust and build brand awareness. Hear all about how he does it in this show.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jul 25, 2016 • 36min

On The Tools' Lee Wilcox masterclass in social media inc Facebook, Snapchat and Instagram

Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t shirts and hoodies to tradespeople. All based on their Facebook, Instagram and SnapChat followings. Lee gives us a masterclass in why content is essential, and listening to your customer is the be all and end all.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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