eCommerce MasterPlan

Hello, I'm Chloe Thomas, host of the eCommerce MasterPlan Podcast. I've been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street stores, a mail order catalogue and a website all at the same time. Then I spent 10 years running a marketing agency and consultancy helping eCommerce businesses of all shapes and sizes make the internet work for them, helping high street retailers launch their first ever online operations through to helping new online only startups work out what marketing will work for them. During that time, I also got deeply into email marketing, Google and Facebook ads. I now host this podcast, speak at eCommerce events around the world, chair some of the biggest eCommerce events in the U.K. and write books on eCommerce. Throughout my career, I've been privileged to have amazing and fascinating conversations with retailers and marketers about what they're up to. It struck me as a total waste that all those chats were off the record and couldn't be heard by all the many business owners and marketers I knew they could help. The eCommerce MasterPlan podcast is my way of bringing those fascinating conversations to your ears. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. Now, every Monday at 1:00 AM U.K. time we release a new podcast episode so it should be available in time for your breakfast or your commute to help you get your working week off to a great start. Occasionally we'll put a bonus episode live and every January we double up and release two episodes a week to give you a great start to the new year. Usually the episode is an interview with an online retailer. They may have only been live for a few months or be one of the biggest retailers in the world. They might be online only, be multichannel, be from the U.K., U.S.A., Australia, Sweden, Romania or all over the place. What they all have in common though is that they are sharing experience that you can learn from. Sometimes rather than a retailer, my guest is a specialist or an author who covers a topic we all need to know more about. And whatever sorts of guest I have on the show we finish up with the four top tip's questions, covering books, marketing methods, tools, and their number one growth tip. That's just to make sure you get something valuable from every single episode. Every now and again we'll have an episode that's just me giving you an update on an event I've recently been to or insight into something else I think you'll find particularly valuable. The eCommerce MasterPlan podcast is completely free to listen to and it's available on any apps that supports podcasts, including Apple Podcasts, Google Podcasts and Spotify. Go on, take off an hour and listen to an episode. I think you'll enjoy it.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season best seller. As well as selling via resellers in the UK, USA, Europe and Australia, they also have four of their own niche eCommerce businesses – all of which moved to Shopify in 2017. To survive for 40 years requires knowing when to adapt to your environment, and when to push the boundaries.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing online sales, they are selling to over 80 stores worldwide including some awesome organisations such as the National Trust, Design Museum and the Tate.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with Pinterest. She shares her 3 steps to Pinterest success.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kirsty Patrick is the owner of Home by Kirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This episode is so packed with great big advice - you need to have a listen. Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he’s been publically recognized multiple times including 3 years on the Inc. 500 list, and multiple listings on the Internet Retailer Top 500.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you’re a regular listener you’ll know I have a fascination with subscription eCommerce, and we’re going to be diving deep into this model today. Stefan Pretty is a Scottish-born, US-based entrepreneur. He has launched and run a number of businesses, and since 2014 his focus has been on building Subbly, an eCommerce management platform for subscription businesses. We discuss the pros and cons of starting a subscription business, AND of adding subscription to an existing eCommerce operation.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different countries, which is about 13,000 customers all via the website and Amazon.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days. In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down. Never an easy choice to make. Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your product off the physical shelf (in your stores, and others), plus the power of product packaging! A subject that does not get enough air time.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy