eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
Jun 23, 2019 • 38min
Ex Airbnb Head of SEO Tommy Griffith shares his top SEO tips, plus the power of automation
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jun 15, 2019 • 31min
Latest UX tips and tricks with Matt Isherwood author of 'Designing eCommerce Websites'
Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2 it’s grown from 54 guidelines to 66! So well worth getting your hands on edition 2.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jun 8, 2019 • 36min
Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect
Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jun 3, 2019 • 38min
Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland
As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years of experience with us.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
May 25, 2019 • 32min
Multisite eCommerce - why should you have more than one website? With Shopit's Adam Pritchard
Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It was such an interesting discussion I thought we should recreate it for all of you – so that’s what Adam’s joining me to discuss in today’s episode. We discuss WHY you might go multisite, HOW to do it efficiently (and sanely!), and WHAT benefits it could bring to your business.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
May 18, 2019 • 34min
How to drive Instagram sales to your Shopify store with Ella from Fitbakes
We’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, gets 80% of her sales from Instagram, and is projecting 2019 annual sales of £170k..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
May 11, 2019 • 34min
Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again
Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6 months to get to $300k in sales. After that a cease and desist letter lead them to close down the business, and relaunch new and improved as FINCH.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
May 4, 2019 • 31min
Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"
Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Apr 27, 2019 • 25min
The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit
In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Apr 20, 2019 • 34min
Mailchimp and Shopify no longer integrating - what you need to do about it
On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketing up a level at the same time.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
