eCommerce MasterPlan
Chloë Thomas
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Episodes
Mentioned books
Sep 7, 2020 • 45min
Maintaining profits when the stores shut with Industry West CMO Ian Leslie
Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 31, 2020 • 32min
ID your seasonality, getting ready for Q4, Facebook Ads and Klaviyo with Simon from UXB Skincare
Way back in January (episode 255) we started our journey with Simon finding out about UXB skincare and his plans for 2020. In May (episode 273) he came back on the show so we got to find out how Q1 had gone, and his plans for Q2 – which weren’t as disrupted as you might think…Today he’s back to talk how it’s all going, email marketing, Facebook ads, business seasonality, Klaviyo AND his plans for Q4This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 24, 2020 • 37min
Getting the foundations right for exponential growth with Bouq's John Tabis
John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how they decided to launch into the flower sector, and the foundations they put in place to enable fast growth down the line. That includes tech, team, and culture. Plus a lot about supply chain - just as you'd expect in the world of flowers!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 17, 2020 • 37min
A curated marketplace with social media at it's heart, Greg Spillane from Fancy
Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000+ inventory. We discuss how social connection is at the heart of the business, and why this is the golden age for DTC brands.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 10, 2020 • 39min
Selling £20m of Furniture a year on Magento with Aynsley Peet from Cox and Cox
Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Aug 3, 2020 • 34min
Building a DTC Fashion brand to $4m per year on Shopify with Dan Demsky from Unbound Merino
Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 27, 2020 • 37min
Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels
Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.Listen for LOTS of fast-growth tips - including Facebook Ads advice...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 20, 2020 • 37min
Email Marketing Copywriting with Parry Malm - why you need to use AI
Parry Malm is the CEO at Phrasee and author of "The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend." I’ve been a consumer of Parry’s email marketing, subject line and copywriting wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 15, 2020 • 2min
Introducing.... Keep Optimising Podcast
The Keep Optimising Podcast is a the brand new podcast we've created.A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.You can hear a new episode for free every Wednesday.Each episode is audio only and lasts about 45 minutes.AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jul 13, 2020 • 32min
How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%
Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year-on-year growth. Founded in 2012 they served over 120k customers in the last year..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
