The Legend Effect (Master Influence and Attraction)

Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.Episode Breakdown:03:29 A profound message to help get you through challenging times07:26 Why you're stuck in autopilot and how to effectively break free11:41 Self-awareness and redesigning your environment for success13:57 How to become more self-aware (without hitting rock bottom)16:41 The Lehman Brothers collapse: a blessing in disguise 20:36  Find out what you truly want through curiosity27:03 How to stand out amongst the noise30:41 Will you be replaced by the rise of AI?34:13 Collapse the gap between the life you're living and the life you want38:15 The path to abundance: gratitude41:14 An exercise to tap into who you really are and find alignment43:18 What stops us from moving towards the life we know we want45:00 Being afraid of our power and the real challenge of being successful47:53 Happiness and achievement are not one and the same52:14 Three questions to unlock the path to the life you want56:39 What Simon's late mother would say about his chosen path58:25 A letter to Simon Alexander’s younger selfFrom Our Guest:WebsiteLinkedInInstagramGet the book, Energize.Check out Simon's LinkedIn post from a year ago.Watch Simon's first YouTube video.Catch up with my interview with Will Storr in episode 17 of the podcast.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.Episode Breakdown:04:38 Liane's badass parents and their influence on her07:37 Finding the courage to be fully Liane in public11:33 The counterintuitive fact that trust and connection come from vulnerability14:44 The magic pairing: vulnerability and accountability16:59 The 4 layers of trust and how you're probably eroding it20:12 Building trust within complex team dynamics22:19 The difference between a team and a community26:19 The concept of Thought Load and how we need to protect ourselves from it29:30 The 6 toxic team archetypes33:22 How you can change your team from any seat at the table36:52 Conflict debt, and Liane's journey with conflict at work40:51 How to handle conflict with your boss and  change the trajectory of your team46:34 Why we suck at working together and the value of getting good at it51:00 Tips for dealing with tension and friction within a team56:51 The truth about stoicism and accountability (they're not what you think)59:31 The question that stops conflict in its tracks1:03:14 A letter to Liane Davey’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXFacebookGet the book, The Good Fight, and You First.Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.📩 TryLegend Letters.In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.Episode Breakdown:02:10 The typo that changed everything03:55 The Pratfall Effect04:50 Influence with ethics06:26 Tip #1: Effort08:54 Tip #2: Specificity09:54 Tip #3: Free to refuseFrom Me:WebsiteLinkedInInstagramTo see the true impact of a single letter, check out my post without the typo and the original post with the typo.Legendary Quotes:“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan👍 Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.Episode Breakdown:03:12 How Katelyn ended up killing her startup07:07 The crazy surprises that came afterward13:53 The birth and evolution of Customer Camp18:27 How ‘Why We Buy’ became the business23:33 Jobs to be done and other customer insights that shaped Why We Buy27:36 Using behavioral science to influence others (including toddlers)31:07 The difference between influence and attention33:05 The hard choice behind building authority and becoming influential37:32 How to become Unignorable43:11 The role of reactance, envy, and mimetic desire in our choices49:04 The 7 F's of attention and other techniques for building influence59:02 Why shortcuts sabotage your influence1:04:21 Wallet-opening words and numbers 1:08:19 The 80/20 of influencing buyers1:09:51 A letter to Katelyn Bourgoin’s younger selfFrom Our Guest:WebsiteLinkedInXJoin over 63,353 marketing geeks in the Why We Buy Newsletter.Get the book, Wallet-Opening Words.Check out Katelyn's blog post about killing her startup.Participate in Katelyn's Pre-selling with Pre-suasion email challenge.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to storytelling and intrigue.They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes  that clarity is a superpower no matter what you're creating.Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI.Episode Breakdown:03:48 Instructions to follow along with Sam's workshop05:48 The first step of storytelling: clarify your story08:43 The structure of a page-turner book11:40 The 5 questions for a compelling intro20:44 Draw inspiration from your benchmark books24:18 The crucial importance of human intelligence (HI)30:04 Tapping into your unique stories38:39 How to unpack your story, then hook and hinge it45:00 The value of putting humanity back into communications49:31 Be engaging with something contrarian 55:20 How to make a real impact with your content1:00:03 The power of writing an evergreen book1:08:47 A letter to Sam Horn’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeFacebookInstagramGet the book, Tongue Fu!Want to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.Legendary Quotes:“ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn“If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn“If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam HornIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth.They delve into what's missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird.Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower.Episode Breakdown:03:47 The culmination of Frankie's WHY05:05 Staying sober and the concept of the limitless drug09:33 The game-changing missing component: your weird11:18 A simple way to figure out your WHY without all the pressure17:27 Frankie leads Howie through some thoughtful questions to find his weird24:08 Unlocking Howie's genius and what lights him up28:00 The stagnation spiral that makes it hard for us to unlock our genius29:29 What creates a real legend–you can learn from them33:55 The importance of finding the neutral zone36:23 How the first time Frankie hit rock bottom allowed him to grow42:34 Change your relationship with failure for continuous personal growth45:02 The first steps to take the leap to grow and be successful47:37 The power of reconnecting with your weird at 5 or 6 years old52:56 A letter to Frankie Russo’s younger selfFrom Our Guest:WebsiteLinkedInGet the books, The Art of Why and Breaking Why.Tune into Frankie's podcast, The School of Weird.Want to master your mindset?Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.Legendary Quotes:“ What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that's the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo“ The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they're weird and they live that out, are the people that change everything.” – Frankie Russo“ I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie RussoIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.He delves into  how to build a magnetic personal brand at work, or professional brand, without being self-promotional, fake, or loud. The discussion emphasizes that if you're not shaping your brand intentionally, it's being shaped for you by default, and not always in a way you'd want.Howie provides a clear definition of what a personal brand at work actually means, a three-step framework to build your brand from wherever you are right now, and real workplace behaviors that make your name carry weight and meaning.Episode Breakdown:01:00 The difference between brand and reputation02:48 How Debbie turned her unintentionally negative brand around05:20 The simplest definition of a professional brand05:44 The 3 moves you can take right now to build a strong professional brand08:26 The benefits of being top of mind because of your brandFrom Me:WebsiteLinkedInInstagramWant to go from unknown to unforgettable in 44 simple steps?Check out my Personal Brand Checklist.Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.Legendary Quotes:“ Here's the truth: your professional brand is your career insurance. It's the reason people recommend you promote you or think of you first for the next opportunity.” – Howie Chan“A professional brand is the story people tell about you at work when you're not there, and that story is shaped by how you show up, what you contribute, and how you make people feel. This is not about becoming famous, it's about becoming findable, trusted, and top of mind.” – Howie Chan“ So, three things. Own one thing, pick a lane. Match what you say with what you deliver. Be consistent and design micro experiences, help people experience you in the way that you want them to.” – Howie ChanIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Steve Martin, an expert on influence and persuasion and the CEO of Influence At Work, who learned and closely collaborated with the godfather of persuasion, Dr. Robert Cialdini.They delve into how the answer isn’t always more data and what it actually takes to ethically persuade someone, the difference between winning the argument and winning the outcome, and the power of story for bringing someone to your side. The discussion emphasizes that having a compelling case is not enough to influence and persuade people.Steve provides us with the three-part influence equation that’s behind effective influence and persuasion, and the biggest mistakes people make when trying to persuade others and how to avoid them. He also shares real-life examples of how to apply the ideas, tips, and techniques he presents.Episode Breakdown:03:11 The stories we tell ourselves and how they’re a tool of self-persuasion05:30 How Steve ended up in the world of persuasion and influence08:27 What most don’t know about Cialdini’s revolutionary book, Influence12:12 Having a compelling case is actually not enough17:35 You can be  a highly successful persuader and still be ethical 19:52 How to be an influential individual or brand, not just now but in the long run23:12 The influence equation: how it came to be and what it’s all about28:38 Applying the influence equation with real-life examples32:52 How context affects influence and persuasion35:44 The essential role of story in successful influence37:54 The 2 biggest mistakes that keep you from the outcome you want43:10 Get out of the trap of thinking you’re always the best messenger46:38 The messenger traits that make people listen49:11 Cost-effective ways to present your case in the most compelling way52:37 The one skill that’s always in high demand even in the age of AI55:53 How our feelings influence our decisions1:00:40 A different way to present an idea that guarantees the best results1:05:49 Steve’s reflection on his successful journey1:08:06 A letter to Steve Martin’s younger selfReach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.From Our Guest:WebsiteLinkedInFind all his books here.Check out Steve Martin’s course for The Economist, Influence and persuasion in business.Catch up with my interview with Will Storr: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.Sign up for Behavior Blueprint, my FREE 7-day email course.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend LettersFollow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Legend Effect Podcast, host Howie Chan welcomes comedian, keynote speaker, and human connection expert Kate Davis to explore the transformative role of humor in leadership and communication. With decades of experience helping organizations break down barriers through levity, Kate shares how public speaking tips grounded in humor can lead to deeper trust, creativity, and a more authentic connection at work.They dive into how to bring humor into the workplace even if you’re not naturally funny, how to use self-deprecating stories as a leadership tool, and why taking your work seriously doesn't mean taking yourself too seriously. You’ll hear practical strategies for integrating laughter into your leadership style and why humor might be one of the most overlooked soft skills for entrepreneurs and professionals today.Episode Breakdown:04:11 The reason humor is missing from the corporate world12:37 What makes workplaces great15:47 How humor can foster creativity, innovation, and lead to better results19:37 Raising awareness about serious things through humor21:16 Learn how to de-risk humor and be funny without offending anyone22:33 Ways to bring humor into your day-to-day life and work26:14 Ways businesses can use humor to give them the upper edge29:10 Humor not only sells, it also makes things more memorable30:44 The benefits of creating an environment of levity 34:10 How to use the techniques to tell a joke38:33 Succeed by knowing your audience and using your intuition44:31 Ways of bringing humor and timing–without needing to be the comic49:42 The “So now you are dying, what are you doing to live?” Podcast57:31 A letter to Kate Davis’s younger selfWant a podcast that grows your business? Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.From Our Guest:WebsiteLinkedInYoutubeInstagramGet the book, Second Best Mom.Listen to her podcast, So now you are dying, what are you doing to live?Learn more about Humor, Seriously.Watch the Still Face Experiment.Catch up with my interview with Nelson Dellis in episode 14 of the podcast.Want 75 hacks to become more charismatic? Get your FREE copy of my Charisma Tactical Toolkit.Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect, host Howie Chan interviews Fotini Iconomopoulos, known as THE negotiator, she teaches  negotiation with empathy, strategy, and a lot of real talk, and has taught thousands how to win without making others lose.They delve into negotiating effectively, with lasting positive results, not just in business, but in life. Be prepared to never think of negotiation the same way again. The discussion emphasizes that good negotiations are those in which both sides walk away satisfied, rather than just one.Fotini provides practical tips for business owners to avoid the negotiation traps they often fall into and establish sustainable client relationships that yield long-term benefits, as well as ways to navigate cross-cultural negotiations, circumvent temper tantrums, and become a more effective speaker.Episode Breakdown:03:32 How Fotini negotiated away a hospital bill05:49 How it all started07:13 Negotiation goes far beyond the boardroom 08:49 Winning a negotiation isn’t actually a good idea, strive for this instead11:08 Say less, get more13:24 When following a script made for others backfired16:51 Navigating the reality of bias in negotiations21:11 A simple shift that will give you more power when negotiating with prospects25:21 The 3 C’s of likeability that will help you successfully reach out to prospects29:23 How going into autopilot keeps us from our best interests31:32 Why negotiation skills matter for both individuals and society as a whole36:33 How to negotiate with people from different cultures and backgrounds40:17  Don’t say everything, say what matters44:12 A different way to approach speaking gigs that’ll make you more effective49:05 How to prevent temper tantrums (from either kids or adults)51:13 Negotiating with yourself with self-compassion for positive outcomes55:44 A letter to Fotini’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeXInstagramGet the book, Say Less, Get More.Catch up with my interview with Will Storr in episode 17 of the podcast: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and leave a rating and review!Produced by IdeablossomsHosted by Ausha. See ausha.co/privacy-policy for more information.