The CEO Mindset

Andrea Patrick
undefined
Jun 25, 2025 • 19min

Breaking Barriers: Strategies to Close the Racial Leadership Gap

Breaking Barriers: Strategies to Close the Racial Leadership Gap In this episode, I dig into the Forbes article Closing the Racial Leadership Gap for People of Color by Cynthia Pong and evaluate the real-world practicality of the action steps she suggests. From broken pipelines to systemic gatekeeping, we're breaking it all down. I share my candid thoughts, leadership insights, and realistic strategies that organizations and individuals can actually use to move the needle on racial equity in leadership. Whether you're a leader of color navigating challenges or an ally trying to drive change, this episode offers grounded, actionable advice you can take into your team, company, or career today. Read the article Listen in to learn: Where leadership pipelines fail people of color How to adjust well-meaning DEI efforts to have real impact What organizations must stop doing to see real results My personal tips to make progress more than a policy   My E-Book Is Now Available GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Breaking Barriers: Strategies to Close the Racial Leadership Gap appeared first on .
undefined
Jun 18, 2025 • 22min

Don’t Be Petty, Be The Bigger Person

Don’t Be Petty, Be The Bigger Person My advice, don’t be petty! Have you ever been tested by toxic people, shady clients, or immature coworkers? Same here, friend. In this episode, I share a recent situation where I had to bite my tongue, stay calm, and be the bigger person even though I could've gone all the way in. If you've dealt with difficult people, crossed boundaries, or had to check your ego, this episode is your reminder that emotional intelligence and personal growth matter more than being right. You'll learn: When to disengage and protect your peace Why helping instead of hating leads to real power How being self-aware trumps blaming others What it really looks like to stand on business with grace Whether it's a toxic boss, a manipulative client, or an energy vampire in your personal life, this episode is for you. You don’t have to be petty. Let's talk about the strength it takes to rise above. Don't forget to subscribe, leave a review, and share your bigger person stories with me. Here’s that episode about standing on business My E-Book Is Now Available JOIN THE FORUM DISCUSSION GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Don’t Be Petty, Be The Bigger Person appeared first on .
undefined
Jun 11, 2025 • 15min

Stay Ready with a Personal Operating System

Stay Ready with a Personal Operating System From Chaos to Clarity: Create Your Growth System If you've ever felt like life keeps pulling you in the wrong direction like you’re swimming against the current this episode is your anchor! This week on The CEO Mindset Podcast, I'm breaking down why standing for something starts with building a Personal Operating System (POS). Think of it like the software running your daily life your goals, routines, boundaries, and how you show up as a leader. In this episode, I'll help you: Understand what a Personal Operating System really is Learn how to build your own POS with self-awareness Discover how to use it to improve discipline, communication, and goal setting Whether you’re building a business, stepping up as a leader, or just ready to grow this system will keep you grounded and ready for anything. CTA: Want to take it deeper? Learn more about my Project CEO program and transform from the inside out. Link below! Stay ready, so you don't have to get ready. Subscribe, leave a review, and share this episode with someone who's ready to lead with purpose! My E-Book Is Now Available JOIN THE FORUM DISCUSSION GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Stay Ready with a Personal Operating System appeared first on .
undefined
Jun 4, 2025 • 16min

Rise Above Mediocrity – Own Your Voice

Rise Above Mediocrity | Own Your Voice Mediocrity is preventing you from owning your voice.  If you're tired of playing small and you’re serious about stepping into your next level of leadership, personal growth, and emotional intelligence this episode is your wake-up call. Mediocrity has become the norm for too many, and it's time to change that narrative. In today's episode, Andrea Patrick the BU Boss and host of the CEO Mindset Podcast unpacks what it really means to stand on business. It's more than confidence; it's commitment. It's knowing your stuff, acting with integrity, and showing up with purpose and excellence. Key takeaways: How facts fuel emotional intelligence and influence Why your unique perspective helps you lead with clarity When and how to share your opinion without undermining your message What it takes to ditch mediocre habits and truly own your voice Andrea also shares an exciting announcement about her upcoming virtual course, A Focused Vision a mini course to help leaders clarify purpose, sharpen strategy, and stand firmly on their values. Add your name to the waitlist via the link in the show notes to grab a bonus gift when it drops! My E-Book Is Now Available JOIN THE FORUM DISCUSSION GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Rise Above Mediocrity – Own Your Voice appeared first on .
undefined
May 28, 2025 • 23min

Diversify Your Circle of Influence

Are You Stuck in a Vanilla Existence? Diversify Your Circle of Influence Variety is the spice of life but is your world feeling a little too vanilla? In this episode of the C.E.O. Mindset Podcast, we’re diving into the power of diversity in relationships and how expanding your circle of influence can lead to personal growth, fresh perspectives, and real change. If you're feeling like your lifestyle, friendships, or worldview are a bit too monochrome, this episode will walk you through a simple yet powerful strategy to help you make intentional changes. From acknowledging the lack of diversity in your life to evaluating your values and finally taking bold action this episode is your call to evolve. Whether you're a leader, creator, entrepreneur, or simply someone committed to self-awareness and inclusion, this conversation will challenge and inspire you to do life differently. What You'll Learn in This Episode: Why acknowledging a lack of diversity is the first step toward meaningful change How to evaluate your friendships, mindset, and behavior with compassion and honesty Real-life inspiration from a friend who chose to diversify her relationships intentionally Ways to take action and build genuine, diverse connections How to use emotional intelligence to embrace different perspectives Why your circle of influence matters more than you think My E-Book Is Now Available JOIN THE FORUM DISCUSSION READ the Art Of Living Beautifully article GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Diversify Your Circle of Influence appeared first on .
undefined
May 21, 2025 • 0sec

Building Generational WEALTH Beyond Money

Building Generational WEALTH Beyond Money In this powerful episode, we explore the deeper meaning of Generational W.E.A.L.T.H (using an acronym) not just dollars and cents, but values, culture, and legacy. Host, Andrea Patrick – The “BU” Boss, dives into the vital lessons passed down through generations and how we must evolve from survival to strategic action. Drawing inspiration from Civil Rights leaders and a Mother's Day sermon on legacy, this episode challenges listeners to redefine generational wealth as a framework built on: Willingness to act for social justice Entitlement to civil rights Agency & Allyship in our communities Listening beyond the words Tolerance that empowers, not pacifies Heritage as a birthright, not a burden If you’re ready to leave more than money to the next generation, this is for you. As a mother to three strong Black women, this message is part of the legacy I'm building and you can too. Listen to this episode, around generational wealth, now and join the conversation in our Season Eight Forum (link below)! My E-Book Is Now Available   JOIN THE FORUM DISCUSSION   GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Building Generational WEALTH Beyond Money appeared first on .
undefined
May 14, 2025 • 23min

Black Dandyism & The Power of Cultural Identity

Black Dandyism & The Power of Cultural Identity What does the Met Gala's 2025 theme Superfine: Tailoring Black Style reveal about power, identity, and self-determination? In this episode, we unpack the roots of Black Dandyism, inspired by Monica Miller's groundbreaking book, Slaves to Fashion, and connect them to today's social and political realities. We explore how Black Dandyism was more than fashion it was a statement of resistance, dignity, and creative defiance. You'll learn three key lessons from this legacy that freelancers, creatives, and culture-driven entrepreneurs can apply today: Use style and self-expression to resist societal constraints Define your cultural identity with pride and purpose Leverage your personal brand as a form of power and protest As America stands at another cultural and political crossroads, it's time to reclaim our narrative and embody strength, excellence, and economic power just like the Dandies did. With executive orders threatening DEI initiatives and erasing cultural observances, the call is urgent: Understand the stakes Determine your role Build your legacy Stay sharp. Stay ready. Lead like a C.E.O. Listen now and share with changemakers who are ready to turn cultural pride into empowered action. #BlackDandyism #CulturalIdentity #CEO Mindset #DEI #BlackExcellence #MetGala2025 #FreelancerLeadership #PowerThroughStyle #BlackHistory #SelfDetermination My E-Book Is Now Available   JOIN THE FORUM DISCUSSION GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose A 5 Step Guide To Habit Stacking + Workbook Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Black Dandyism & The Power of Cultural Identity appeared first on .
undefined
May 7, 2025 • 56min

Funding, Bias & Building Boldly: What Minority Women in Business Must Know

Funding, Bias & Building Boldly: What Minority Women in Business Must Know In this powerful episode, we sit down with a high ranking Black woman in the financial industry who shares real, unfiltered insight on what it really takes to get funding as a minority in business. We discuss the challenges Black & Brown women entrepreneurs face when applying for business loans, including the racial and gender bias that still exists in banking. Our guest offers insight into the actual application process, and how to flip the narrative by showing up bank-ready, confident, and credible. You'll learn: The top lessons learned in finance as a woman of color How to avoid common money mistakes many new entrepreneurs make Actionable steps to prove growth potential and scalability to banks Creative ways to build your business without bank loans How to leverage your intellectual property for long-term income We also explore the deeper issues: Why minority women in business often feel overlooked for funding? What can be done about it today? Whether you’re just getting started or scaling your business this episode is packed with practical advice and empowering insights to help you overcome obstacles, access capital, and grow with confidence. My E-Book Is Now Available   JOIN THE FORUM DISCUSSION GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose My 5 Step Guide To Habit Stacking + Workbook My Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Funding, Bias & Building Boldly: What Minority Women in Business Must Know appeared first on .
undefined
Apr 30, 2025 • 0sec

Staying Ready: How to Lead When the World Shifts

Staying Ready: How to Lead When the World Shifts In this episode, we explore how to lead and stay ready as a leader in a world that's constantly changing. From the rise of AI and climate concerns to the rollback of DEI practices, today's leadership landscape demands adaptability, honesty, and purpose. We talk about the power of adaptable leadership the ability to shift, pivot, and lead through uncertainty without losing your values. You'll learn why clear communication, authentic relationships, and resourcefulness are essential tools for navigating tough times. We also dive into the importance of self-awareness and surrounding yourself with people who support your growth. If you're feeling the pressure to evolve or understanding how to lead differently, this episode offers encouragement and practical insight on how to show up with courage, truth, and vision. This is your reminder that you don't have to wait for the right time to  learn how to lead. Do it now! The world is shifting stay ready, so you don't have to get ready. My E-Book Is Now Available   JOIN THE FORUM DISCUSSION GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose My 5 Step Guide To Habit Stacking + Workbook My Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE: The post Staying Ready: How to Lead When the World Shifts appeared first on .
undefined
Apr 23, 2025 • 50min

Be A Contributor with Shazia Imam

Be A Contributor With Shazia Imam In this episode of the CEO Mindset podcast, Andrea Patrick interviews Shazia Imam, an award-winning speaker and life coach about how to be a contributor. Shazia shares her transformative journey from a people-pleasing perfectionist to a bold leader, emphasizing the importance of honesty, self-discovery, and empowerment for women, especially those from minority backgrounds. The conversation explores the significance of understanding one’s ‘why’, breaking free from societal expectations, and the value of dreaming big. Shazia offers practical advice for aspiring entrepreneurs on navigating challenges and embracing their true selves. In this conversation, Shazia Imam and Andrea Patrick discuss the importance of self-awareness, confidence, and embracing discomfort in personal and professional growth. They emphasize the need for women to prioritize their comfort, understand their strengths and limitations, and operate within their ‘zone of genius.’ The discussion also touches on overcoming fear, imposter syndrome, and the significance of unique perspectives in entrepreneurship. They encourage listeners to empower the next generation and remain committed to their purpose, despite challenges. EPISODE TAKEAWAYS: Shazia’s journey began with facing unimaginable loss and finding her true self. Being honest with oneself is the first step towards transformation. Dreaming big is essential; write down your dreams without limitations. Understanding your ‘why’ helps in making empowered decisions. Women often feel the need to pretend to fit societal norms. You don’t owe anyone an explanation for your choices. AND MUCH MORE! Listen and hear how Shazia empowers her clients to be a contributor unapologetically. Shazia’s 100 Dreams List Template My E-Book Is Now Available From Clicks To Clients: Master Sales Funnel For Digital Success GRAB MORE TOOLS: The BU Guide My 5 Step Guide To Fuel Your Dreams & Empower Your Purpose My 5 Step Guide To Habit Stacking + Workbook My Stages of Entrepreneurship Quiz HERE'S MY AUDIO FILE: HTTPS://ANDREAPATRICK.COM/MY-8-STEPS TO LEAD MORE EFFICIENTLY, EFFECTIVELY, AND WITH MORE AWARENESS, I'VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS: First, I'll be expounding on today's topic inside my Facebook Group https://www.facebook.com/groups/btbbosssquad Second, if you're ready to GET TO WORK you should GRAB my book, The BTB Business Journal. It's full of information, tools, worksheets, challenges, and more. As a self-starter and someone who can get things done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! Third, find the link below under MY PRODUCTS. Lastly, WORK WITH ME: http://www.bit.ly/AFP-DISCOVERYCALL https://andreapatrick.com/work-with-me BOOK ME TO SPEAK: https://andreapatrick.com/book-me/ LET'S GET SOCIAL: Instagram: @afpatrick Facebook Group: @btbbosstalk Pinterest: @afpatrick LinkedIn: @afpatrick PIN THIS EPISODE The post Be A Contributor with Shazia Imam appeared first on .

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app