
The Blair Badenhop Show
Formerly Brand Yourself, the Blair Badenhop Show is hosted by Blair Badenhop, a Life Purpose Guide, Brand Mentor, and Copywriter who is devoted to helping people clarify their purpose and turn it into their life’s work.
If you want guidance on how to honor your hunches in life, clarify your calling, and actively pursue a meaningful career whether that’s your own business or working for a conscious company doing good in the world, you’re in the perfect place.
Tune in for detailed insight from Blair as well as her guests who all have powerful stories about their purpose pursuits and the beautiful businesses they’ve built.
We get into the truth about entrepreneurship, intuition, spirituality, personal growth, motherhood, marriage, health, and everything in between.
To learn more about Blair visit blairbadenhop.com.
Latest episodes

Aug 1, 2021 • 1h 11min
164: The Journey to Owning Who You Really Are with Kristina Mand-Lakhiani
Kristina Mand-Lakhiani is an entrepreneur, speaker, author, and artist. For the past 18 years, she has co-created the internationally acclaimed education platform Mindvalley, as the co-founder. And collaborated with leading thinkers and teachers in consciousness, relationships, human performance, and life optimization. She’s also the author of Live By Your Own Rules, a 30-day optimal learning quest designed for transformation to help you identify, understand, and accept all the dimensions of your authentic self so that you can live an extraordinary life and make happiness a regular practice. As an advocate for happiness within, she takes her kids on trips to the Amazon Jungle to recharge or joins groups of entrepreneurs, such as Maverick1000 on Richard Branson’s Necker Island. In this episode, we chat about what it was like to grow up in the Soviet Union and live in a country where entrepreneurship was illegal, and how becoming a business owner happened by accident, her decision to pick up and move to New York with her then husband, start the company Mind Valley, and be part of building it into the empire it is today, how personal growth was something that was simply part of her professional life and not necessarily her personal life, and why that shifted for her in her 40’s, her perspective on how to approach growing your audience, and why she says believing in your message is essential, why turning 40 was a pivotal moment for her that led to completing her marriage, shifting her role at Mind Valley, and fully stepping into being her most authentic self, how her journey as a speaker and author has unfolded for her, and why this big life shift led her to her message of why being authentic is key to happiness, and so much more! To learn more about Kristina Mand-Lakhiani and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Jul 25, 2021 • 13min
163: How to Create Your Signature Offer
In this week’s solo episode, I share how to create your signature offer. And not an offer that’s basic and like every other coach or service-provider out there, but that’s unique to you. Creating something that isn’t templated, but is based on your experience, your training, and your own transformation is one of the key ingredients for standing out from the crowd and becoming known for what you do. When you don’t have something juicy to offer like this, it becomes challenging to feel clear and confident about what you do, and it also becomes a challenge to market yourself magnetically. So, today I’ll be diving into the key steps to creating the right offer for your business and your audience. I also share more about my business mentorship program Your Wellness Brand. This is my signature method and offering, and I’m currently accepting applications. To learn more visit yourwellnessbrand.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Jul 18, 2021 • 1h 10min
162: How to Build Momentum by Being Yourself with Abbi Miller
Abbi Miller is an Austin-based "yoga-teacher-turned-productivity-preacher" who's here to help you run your biz on purpose. After over a decade as a wellpreneur, running her holistic nutrition & yoga brand, Abbi founded Biz Babes Unite!™: a community offering impactful ceremonies & mastermind circles so womxn can approach work from a sacred place, dodge burnout & get the good shit done. As a Holistic Biz Strategist, Mentor and Speaker, her career has led her all over the globe from Greece to Morocco to Norway, sparking the minds and elevating the work of creatives from Cameron Diaz to Shape Magazine and Create & Cultivate. She believes your wellness habits propel your biz-mojo and learning how to self-boss is a big part of feeling like a biz kween vs. just playing one on Instagram. In this episode, we chat about her journey to becoming a Broadway star, why she quickly became disenchanted by it, and the serendipitous events that helped her break her contract while on tour in southeast Asia, how she transitioned out of her acting career and gradually fell in love with yoga and wellness, and how she was intuitively led to entrepreneurship, how she organically built a retreat-based business, taught yoga, and integrated health coaching into one platform, why falling in love and moving to London was the catalyst to her decision to become a holistic business coach, and this was again a very intuitive decision and not based on a strategy, why she says living in your truth is so attractive, and why she attributes that practice to all of her success and the natural evolution of her work, how collaboration and doing what’s fun and juicy have been her biggest forms of marketing since becoming an entrepreneur, and so much more! To learn more about Abbi Miller and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Jul 11, 2021 • 14min
161: How to Brand Yourself Authentically
This week’s topic was inspired by a conversation I had with someone recently. And that is… how to create an online presence that is a natural extension of who you really are. Where your website, your social media posts, and everything in between feels the same as meeting you in person. As I was chatting with this newbie business creator, she expressed concern that she didn’t know how to do this without being influenced by what other people are doing in the wellness space. This is SUCH a common challenge, and I’m addressing that piece and all of the above head on in the episode. Also, I have exciting news!! My second business baby, pstprtm.com, launched recently. This is a media company and community platform that I co-founded with two other women to revolutionize the postpartum experience. If you’ve been listening to the podcast since early Spring, you knew this was coming. And if you’re new here, then definitely listen to episode 150 where the three of us chat why we came together to create this. If you’re curious, you can head over to pstprtm.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Jul 4, 2021 • 1h 13min
160: Choosing Presence Over Perfection to Find Your Purpose with Nina Sasson
Nina Sasson is a Soulful Career Coach. She empowers the high achievers, the go-getters, the big money-makers of the world to lead with soul and find a greater sense of purpose and fulfillment—WITHIN. She has spent the last decade investing in her personal growth not because it’s trendy, but because it’s elevated her professional confidence and her career in a massive way. Today, she works with teams and executives at Disney, NBCUniversal, Facebook, Vevo, and the UCLA Anderson School of Business and helps leaders amplify their impact by understanding their own power to completely transform and up-level their lives. Nina's mission is to transform how people function and perform in the workplace. By helping them shed old belief systems and cultural conditioning, they can fully access their gifts and inner wisdom to create careers that light them up! So, honestly… Nina is one of my most favorite people on the planet. As you’ll here, here and I have known each other since 2016, when we met on the most soulful retreat. And after reconnecting at a mutual friend’s wedding at the beginning of 2020, pre-pandemic, we decided to work together—her stepping into a business she always wanted to create and me guiding her through the branding and marketing piece of the puzzle. I am so proud of what she’s accomplished— I mean, you’ll hear how wise and grounded and brilliant this woman is. So, it’s no wonder the moment she told the world what she was up to, so many opportunities flowed in her direction. I’m honored to call her a friend, colleague, and client. And so excited for you to experience her today. In this episode, we chat about her journey shifting from a place of deep insecurity about herself and her career to becoming an incredibly soulful and confident leader, the many personal growth tactics and experiences that led to her awakening, and how she used them to manifest specific roles in her career AND start her business, what it looked like for her to experiment with entrepreneurship and then dive in fully in 2020, and how she was able to start running her business full-time within 6 months— during a pandemic, the work that we did to build the foundation of her brand and marketing strategy, and how that clarification work has played a role in the momentum she built even before her website was live, the biggest challenges she’s run up against since transitioning out of the corporate world and what she’s done to move through that with as much grace as possible, and so much more! To learn more about Nina Sasson and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Jun 27, 2021 • 13min
159: How to Know When It's Time to Hire a Business Mentor
I am so happy someone asked me to talk about this because I see it as such a delicate AND crucial part of growing a business. And that is…how to know when it’s the right time to invest in a mentor or coach. If you’ve ever found yourself wanting guidance and support but feeling uncertain about who to hire or what kind or program to invest in, this episode is for you. Inside, I share 4 journaling prompts to help you: Clarify where you need support in your business—from strategic guidance to mindset coaching And determine when the right time to invest is—hint: it has to do with how stuck you might feel As always, I also share a little update on a few projects we’re working on around the new house, in case you’re curious. And I give you the scoop on the next YWB group starting in September. As I mention, this will be one of the last times I run the program live. To learn more, visit yourwellnessbrand.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Jun 20, 2021 • 59min
158: How to Have a Healthy Relationship with Your Work with Amina AlTai
Amina is a holistic leadership and mindset coach, proud immigrant and chronic illness advocate. A leading coach to notable female leaders and impact-driven celebrities—Amina’s mastery is in connecting us to our brilliance and teaching us live and lead from it each day. As a woman of color of Iraqi descent, she often works with marginalized communities to help them realize possibilities in a way that honors their particular lived experiences. She's known for her work around Aligned Leadership and supporting clients in pivoting from Role Models to Whole Models. After spending a decade grappling with a fast-paced career in marketing and two autoimmune diseases, Amina hit burnout. In hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching— examining any blocks in the mindset, in our bodies and in how we lead. Progressive companies such as Deloitte, Y&R, Outdoor Voices, NYU and HUGE have partnered with Amina. She’s an Entrepreneur Magazine expert- in-residence and writes for Entrepreneur, Thrive Global and MindbodyGreen. And she’s been a featured expert in Goop, Well+Good, New York Post, Yahoo, NBC, and more. So, Amina is just brilliant. It was such a joy to have her on the show and I’m honored to call her a new friend. She’s so full of wisdom about business, and I can’t wait for you to listen in. In this episode, we chat about her non-linear career path— from corporate to entrepreneurship, and why she believes we can all be the designer of our work life, what it was like to co-found a marketing agency, work 70-80 hour weeks, and live on the brink of burnout, how this led her to develop multiple autoimmune diseases and be brink of organ failure, what it looked like for her to make her wellbeing a top priority, leave behind her company, and dive fully into the wellness space, why this inspired her to launch a corporate wellness company and how it evolved into the coaching business she has today, why she believes that having a growth mindset is a vital piece of success, more so than any tactic or strategy, and so much more! To learn more about Amina AlTai and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Jun 13, 2021 • 16min
157: Choosing Between Being a Creative or a Wellness Entrepreneur
Are you a creative who also interested in wellness? Or are you a wellness entrepreneur who’s also interested in a creative field? It’s so normal to have more than one interest and passion and talent. Yet, when it comes to business, it can be confusing which path to choose. In this solo episode, I was asked why I chose Brand Strategy over Health Coaching, and how I knew it was the right move for me. So, I share candidly about why I made the switch and what was happening circumstantially to propel me in that direction. I also share my usual house update with you. Aside from the project we’re working on right now – it involves wallpaper! – I’ve been becoming more and more aware of ways that I tend to drain my energy and my joy. It’s something that not only plays a role in my life but has played a role in my business. So, if you’re curious about what that is, listen to the first 8 minutes of the episode. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Jun 6, 2021 • 1h 16min
156: Building a Fully Aligned Business with Aviva Romm
Aviva Romm is a world-renowned midwife and herbalist who also happens to be a Yale trained MD and Board-Certified Family Physician with specialties in Integrative Gynecology, Obstetrics and Pediatrics with nearly 40 years of experience in the realm of women’s health. She is the author of 8 books, including her new book Hormone Intelligence which explores the impact of the modern world on women’s hormones and health. Inside, she shares how to calm hormone chaos and restore the body’s natural blueprint for wellbeing leveraging both holistic insight and the best science has to offer. Honestly, Aviva’s bio does not do her justice. She is truly one of the most genuine, brilliant, and heart-centered people I have ever spoken to. It was such an honor to have her on the show and to hear her share vulnerably about so many parts of her journey as not only a women’s health expert, but also an entrepreneur. In this episode, we chat about what it was like to be introduced to midwifery at 22 years old and why she skipped college to go all, and make it her career, how she became a thought leader in the realm of integrative health before integrative medicine was even a thing, her decision to go to Yale medical school nearly two decades into her career, and how she did it while being a mother to 4 kids, where she got her incredible drive to go after what she wants, and why being the daughter of a single mother played a big role in that tenacity, the hard decisions she had to make in her career to stay in alignment with her truth, and how she recovered from one sticky situation, the structure of her current business, who’s on her team, and how she is deepening her work in the realm of women’s health today, and so much more! To learn more about Aviva Romm and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

May 30, 2021 • 11min
155: How to Choose Between Two Niche Markets
If you’ve ever resisted choosing a target audience or have felt uncertain about which audience would really be right for your business, this episode is for you. Truly one of the biggest reasons entrepreneurs fail to create content that resonates and attracts their dream clients is … they don’t know their audience. Your audience is who you design not only your offers for, but also your message so that it makes them feel seen and heard. If you notice that your content isn’t getting any engagement—those IG posts have few likes or comments or your email open rates are low—that means you likely need to do some work here. In this episode, I share my top recommendations for choosing the right audience for you and position your business as their solution. To submit your question, visit the show notes. Follow Me On: Facebook Instagram