
The Blair Badenhop Show
Formerly Brand Yourself, the Blair Badenhop Show is hosted by Blair Badenhop, a Life Purpose Guide, Brand Mentor, and Copywriter who is devoted to helping people clarify their purpose and turn it into their life’s work.
If you want guidance on how to honor your hunches in life, clarify your calling, and actively pursue a meaningful career whether that’s your own business or working for a conscious company doing good in the world, you’re in the perfect place.
Tune in for detailed insight from Blair as well as her guests who all have powerful stories about their purpose pursuits and the beautiful businesses they’ve built.
We get into the truth about entrepreneurship, intuition, spirituality, personal growth, motherhood, marriage, health, and everything in between.
To learn more about Blair visit blairbadenhop.com.
Latest episodes

May 22, 2022 • 1h 3min
194: Building an Inclusive & Holistic Business with Tamar Samuels
Tamar Samuels is the co-founder of Culina Health. She has her Masters in Clinical Nutrition from New York University, and is a National Board Certified Health and Wellness Coach through the National Board of Medical Examiners. Her unique and holistic approach to healthcare integrates functional medicine, positive psychology, and behavioral change techniques and includes treatment of disordered eating, stress management, PCOS and sustainable weight loss. In this episode, we chat about her journey with long-time digestive issues and how it led her to fall in love with nutrition, become a dietician, and pursue that as her career, what it looked like for her to build her private practice as a nutritionist and make it as accessible as possible to her patients, why she integrated coaching science and behavior modification into her approach and why this approach was so much more effective than the traditional dietetics, how she met with her present-day co-founder, Vanessa, and why they decided to join forces to create Culina Health and reach more people, what is was like to launch Culina Health in 2020, and how they pivoted to Telehealth which ultimately became the model they continue to use today, and so much more! To learn more about Tamar Samuels and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

May 15, 2022 • 10min
193: Do This to Amplify Your Magnetic Energy
One of the craziest things about living in our modern world is how easily we get pulled outward and away from our truth. Thanks to social media, the news, and the busy-ness of everyday life, we are often so consumed by seeing and doing, that we forget to create space to come home, connect, and recenter. And that’s why so many of us feel stressed, anxious, depressed, unclear, and caught in comparison over and over again. That’s why it’s so important to have a daily practice that creates SPACE. Space from technology. Space from your routine. Space from doing. So that you can calm your nervous system and reconnect your whole being – mind, body, and soul. And as you do this, you set yourself up to receive the ideas, to see the issues that need addressing, to feel the sensations in your body, to witness the limiting thoughts in action. In this episode, I share how this helps you become more magnetic and a story about how it helped me overcome a recent challenge in my business. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

May 8, 2022 • 1h 5min
192: The Power of Learning As You Go with Erica Huss & Zoe Sakoutis
Erica Huss & Zoe Sakoutis are the Co-Founders of Earth & Star, a functional mushroom company that brings the immune supporting benefits of adaptogenic mushrooms into the daily routines of their consumers through ready-to-drink lattes, coffee, and chocolate. As the founders of BluePrint Cleanse, this duo has a proven track record the wellness space, successfully scaling and taking it from infancy to sale in just five years, without any outside investment. With Earth & Star, the two entrepreneurs conceptualized a way to make functional mushrooms as accessible and delicious as possible to the masses, emphasizing the benefits in supporting immunity, energy and focus when integrated into a daily routine. In this episode, we chat about how Erica and Zoe first met, and what inspired them to join forces to create BluePrint Cleanse and start building out their concept, what contributed to the speed of BluePrint’s growth, led to multiple opportunities to be acquired, and what happened to the company once it was finally sold, what inspired them to launch another CPG brand, Earth & Star, and how that journey is unfolding for them today, their biggest business-related lessons after decades in the wellness space, and so much more! To learn more about Erica Huss & Zoe Sakoutis and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

May 1, 2022 • 14min
191: Choosing the Right Niche for Your Business
In this episode, I dive into one of my FAVORITE topics – thanks to a dear listener. And that is CHOOSING A NICHE. First, I’ll be defining what niche actually means because it’s so important to ground ourselves in why choosing one matters. And then I’ll be answering this week’s question all about how to choose a niche when you feel drawn to multiple – and how to tell if that choice will be profitable. So, if you’ve ever struggled with this very vital piece of the business puzzle, this episode is a must listen. This is a favorite topic of mine because I believe – and have seen how – powerful choosing a niche is. Yet, SO MANY PEOPLE are scared to choose a niche, to exclude people, and to make the wrong choice. Maybe you’ve felt this way too? Be sure to listen for 3 key tips to help you choose a niche that feels deeply aligned with you right now – and why it’s also so important to bring both masculine action and feminine flow into these business decisions. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Apr 24, 2022 • 1h 15min
190: Energetics, Alignment & the Quantum In Business with Kassi Underwood
Kassi Underwood is a spiritual teacher, mother, author, and host of the Big Energy podcast. She holds a Master of Divinity from Harvard Divinity School and served as the first-ever meditation advisor at the Harvard Business School. Featured in The New York Times, Women’s Health, Marie Claire, and New York Magazine, among others, Kassi has given talks and led meditation experiences everywhere from women’s prisons to 30 Rock Studios. She also teaches virtual courses, including her mastermind community, Money Metaphysics for Maverick Womxn. So… I loved this conversation so much. Not only is Kassi’s journey super impressive, but she is so much fun to hang out with. She is unapologetically herself, funny, and practices what she preaches - as you’ll soon hear. And I’m so excited for you to listen in. In this episode, we chat about what led her to a 12-step program when she was a college student, and why it was her big jumping off point into spiritual growth, her choice to be in the spiritual closet for many years, especially while she was getting her master’s degree at Columbia University where she worried her woo side would make people think she was stupid, the serendipitous life circumstances that led her to move to Boston and enroll at Harvard Divinity School, and what it looked like for her to start a spiritual business, how she got over the fear of putting herself out there on social media as well as the fear of charging for her services, and found her flow with online marketing, how she developed her signature method called The Practice and all of her core offerings - and why her offers are always evolving, why changing her beliefs about money was key to building a multiple 6-figure business - and how she did it, and so much more! To learn more about Kassi Underwood and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Apr 17, 2022 • 4min
189: Letting Your Dreams Lead More Than Doubt
One of the most powerful things you can do for yourself as not only a business owner, but a human is to take notice of the thoughts you think the most. Essentially the beliefs you carry about what’s possible for you, what’s likely to happen or not happen, etc. Why? The narratives in your mind are the very thing that creates your reality – they either inspire you to move forward or paralyze you in the present – stifling growth and progress. This Wisdom Note is an opportunity to reflect on whether or not your self-doubt or your dreams are leading you forward. And an invitation to experiment with letting the unreasonable, expansive, dreamer within take the wheel today. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Apr 10, 2022 • 1h 7min
188: Building a Diversified Wellness Business with Rachelle Robinett
Rachelle Robinett, founder of Supernatural, shares her journey from fashion to herbalism, emphasizing the importance of being a 'yes machine' in the wellness industry. She discusses the challenges of transitioning careers and building a diversified business, as well as the significance of personal branding and resilience in overcoming self-doubt as an entrepreneur.

Apr 3, 2022 • 11min
187: How to Use Storytelling to Grow Your Business
If you’re someone who’s been unsure about how to integrate your story or stories into your content – or you’re just curious why storytelling is a powerful tool, this episode is for you! Inside, I share my top three tips for using stories to build trust with your reader, showcase the impact your services have on your clients, and more. I also share a few storytelling examples that you can apply to your own business right away. Find this episode super helpful? Share about it! I’d be so grateful if you sent it to a fellow entrepreneur who made need this advice too. To submit your question, visit the show notes. Follow Me On: Facebook Instagram

Mar 27, 2022 • 1h 15min
186: The Journey to a Deeply Aligned Business with Ksenia Brief
Ksenia Brief is the founder of the award-nominated digital platform Breakfast Criminals and the host of the Ksenia Brief Podcast, focusing on expanded consciousness and entrepreneurship in the digital age. Named “35 Under 35 In Wellness” by Wanderlust and “Top Social Media Coach” by Yahoo Finance, Ksenia is here to merge our inner tech (intuition) with outer tech (social media) for a world where you feel at home to share your medicine. She does it through storytelling, consulting and online programs. Combining 15 years of marketing experience with a study of a variety of healing modalities, Ksenia has mentored hundreds of healers, artists and entrepreneurs into aligning their unique gifts with their self-expression online. She’s led keynotes and workshops at the United Nations GirlUp Summit, Washington University’s Olin Business School, WELLSummit, MindBodyGreen’s Revitalize, Lead with Love and other conscious leadership events globally. Ok, so spending time with Ksenia is always so nourishing. She has this very grounding, calm, wise power and presence and we always go deep when we chat. You might remember that Ksenia was a guest on the show back in 2018 and as you’ll hear in our conversation so much has changed since then! From her business structure to her brand to where she lives to her relationships status – she’s now married! In this episode, we chat about what it was like to experience a slowdown in growth and opportunities in her business years ago - and how it inspired her to shift out of a “should” mindset and lead from a state of deep worthiness and self-trust, her decision to cut out brand partnerships for 6 months and experiment with different revenue streams, and the clarity she got from taking this big risk, how her spiritual practice informed her approach to social media and what it looked like for her to turn it into a course that integrates strategy and inner knowing - plus, her insider social media tips, why she says the energy behind your content matters and can be felt by your audience - and to pay attention to what state you’re creating from, the animal that visited her home as we were chatting and what message it had for us and so much more! To learn more about Ksenia Brief and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram

Mar 20, 2022 • 7min
185: The Magic of Setting Daily Intentions
It’s so easy to wake up each morning and jump right into the day. To give into the urge to open your email or scroll through Instagram. To get wrapped up in negative thoughts, worries, stress. And for those small choices to influence the tone of your first conversation and the rest of your day. But there’s something simple you can do in each moment to reset. To get grounded and set clear intentions for how you want to show up, and I share a little clarity exercise with you inside this episode to help. To submit your question, visit the show notes. Follow Me On: Facebook Instagram