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d.MBA

Latest episodes

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9 snips
May 18, 2023 • 1h 21min

87- Lululemon - Business Design Teardown

One of the best ways to learn about business is to find a topic or product you love, and dive into the business side of it. Whether it’s your favourite footwear brand, sports team, hotel chain or streaming provider, we all have businesses we’re fascinated by, care about, or affiliate ourselves with.  And few disciplines make these connections with their favourite brands like designers! So, in this new d.MBA podcast format, we’re tearing down some designer favourites. From finances to strategies, and from brand-building to competitive areas; we’ll shine a light on the factors that make these businesses work. For this first episode we put luxury athleisure brand Lululemon under the microscope as Alen, Franz and Tom discuss... How Lululemon invented a whole new product category (and owned it!) Why timing and finding a niche are so critical to Lululemon’s success Challengers in the athleisure space… Who are the competition? Lululemon’s incredible growth, and how it outperforms more well known brands The threats to Lululemon’s long term success vs the ways it could continue to win     www.d.mba/minimba  
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May 3, 2023 • 37min

86- The AI Business Race: Who might come out on top?

AI has rapidly evolved from science-fiction fantasy into a tangible tool that is already impacting our lives and work. But it’s just the beginning… Not just for end users, but for the businesses hoping to emerge victorious from this new industrial age. But who will come out on top in this race? And what are the business categories they’re competing in? In this episode of the d.MBA podcast, Alen and Franz delve into the strategies and business models shaping the AI business landscape. They discuss the emerging sectors in the AI industry, and the organisations best placed to win in each category, including… AI solution providers (like OpenAI) Data-rich organisations (like Google, Amazon… and governments) Hardware manufacturers (like the semiconductor industry) Tune in to hear Alen and Franz’s predictions… Some of them might surprise you!   www.d.mba
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Apr 27, 2023 • 54min

85- The Power of Compounding: Building Wealth as a Designer (w Akshan Ish of Spotify)

Curious how to make your money work for you as a designer or creative? Well, you've come to the right place! In this episode, Alen and his guest, Akshan Ish (a design manager at Spotify), have an insightful conversation about mastering the art of financial literacy. Join them as they cover topics like: Personal finance stories and lessons Investing in emerging markets Navigating financial systems across borders Alen and Akshan open up about their own journeys with money management, investing, and finding their way through different countries' financial systems. They stress the importance of education and awareness around personal finance, and how it can lead to long-term benefits for creatives. Akshan, who's not just an expert in design but also has a keen eye for investments, shares his thoughts on investing in India and offers some valuable resources for learning about personal finance. So, whether you're a designer, a creative, or just someone looking to brush up on financial literacy, this episode is a must-listen.   www.d.mba/minimba
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Apr 20, 2023 • 29min

84- Negotiation and Business Design: Creating Value for All Parties Involved

In this podcast, Alen and special guest Jo discuss the power of empathy in negotiation, the practical application of negotiation frameworks, and the similarities between negotiation and business design. They also emphasize the importance of preparation, share their experiences with negotiation, and highlight the need to understand goals and build relationships in negotiation.
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Apr 12, 2023 • 43min

83- The Business Design Agony Uncles: Influencing Biz Strategy, Making Metrics Fun, Can I AI-proof my career?

Are you a faced with a business-related question, but don’t know who to ask for help? Facing challenges at work as you build your business confidence, and need some expert advice? Well, the d.MBA’s very own Alen and Franz are here to help!  Welcome to the d.MBA Mailbag, our new podcast format where Alen and Franz turn Agony Uncles as they tackle anonymous questions from the d.MBA community.  In episode one our expert hosts offer sage advice on… How to influence business strategy as a design leader Ways to make business metrics more fun (no, really!) Methods to uncover business opportunities around your personal passions AI-proofing your career as a designer Do you need Alen and Franz’s help? Submit an anonymous question by dropping us an email at hello@d.mba!   
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4 snips
Mar 29, 2023 • 55min

82- Could AI make designers redundant? (w Franz Blach of Pinterest)

Seen enough AI tool renderings of fantasy avatars, futuristic skyline designs, or unicorns playing tennis? Franz Blach certainly has. As tools like Chat GPT, Midjourney, and Stable Diffusion continue to capture our imaginations and headlines, they’ve also prompted an existential crisis in our industry. Could AI make us redundant? Franz doesn’t think so. Strategic decisions still need our expertise, and the wicked problems AI can help us solve are orders of magnitude more ambitious than those tennis playing unicorns. In this interview Alen sits down with Creative Director at Pinterest Franz Blach to discuss the biggest opportunities for AI in the design industry, and the surprising business models that could emerge as these technologies mature. The conversation explores:  How designers can prepare for the AI revolution The ambitious, wicked problems AI can help us tackle How attribution business models can make AI profitable and equitable Why we should embrace the opportunity for creative chaos!   www.d.mba
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Mar 21, 2023 • 34min

81- To bundle or unbundle your product… That is the question!

Jim Barksdale, a former CEO of Netscape, once famously proclaimed there are “only two ways to make money in business: one is to bundle; the other is unbundle.” Bundling is the business of rolling up products or services into packages, usually at a lower cost than buying them individually. Think meal deals, all-inclusive holidays, and software suite subscriptions that throw in all manner of bonus products for “free”. Who can resist great deals like these? Well, sometimes bundling comes at a cost. Both customers and regulators might take issue with a strategy that on the surface offers great value, but can have major drawbacks for choice, competition, and quality. In this episode we unpick both bundling and unbundling, as Alen and Franz discuss: The benefits and drawbacks of each strategy for businesses and customers Famous examples of bundling and unbundling we can learn from How much impact design has in unbundled vs bundled scenarios   www.d.mba
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Mar 13, 2023 • 42min

80- Who wants to be a…. Businessaire?

For our latest episode we put our new business school quiz to the test, with our unsuspecting producer Tom Prior in the hot-seat. When it comes to understanding business terminology and concepts, it can regularly feel like our knowledge is under the spotlight.  What does that business terminology mean? Should I know what that stakeholder was referring to? I’ve heard that acronym before… what the hell is ROI? In these situations we might want to phone a friend or ask the audience. But what if you could go into your next stakeholder meeting and have the confidence of a bit more business knowledge? Well, to get your started we’ve put together 7 questions for designers who want to start their journey towards business confidence. Want to play along with Alen, Franz and Tom? Head to the multiple-choice quiz now and see how you get on!
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Mar 8, 2023 • 46min

79- Taking the fight to Figma

Sept 15th, 2022. The day Adobe announced its intention to acquire Figma for an eyewatering $20Bn was also a day of mourning for much of the design community. Our industry’s main tool was falling into the hands of a brand many have grown increasingly skeptical of. Sad times. But at a company retreat in rural Spain, the team at Penpot was rejoicing. Their nimble, open-source design tool is an alternative to the monopoly. An innovative upstart in the face of a seemingly greedy, toxic brand. But how does an open-source tool with a tiny market share face up to the might of Adobe? In this interview with Penpot's CEO Pablo Ruiz-Múzquiz, we uncover: How Penpot’s developer-inclusive product strategy can be an engine of growth Why a “Tax the controller” subscription model can make open source a profitable business model Using the ‘value created vs value captured’ ratio to create a compelling pricing proposition   www.d.mba  
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Jan 31, 2023 • 50min

78- Pricing is UX

Discounting and Tesla are two words you never hear together. Elon Musk famously wrote in an email to Tesla staff that “There can never – and I mean never – be a discount on a new car coming out of the factory in pristine condition… The acid test is that if you cannot explain to any customer who paid full price why other another customer didn’t without being embarrassed, then it is not right.” So Tesla’s recent decision to deeply discount across its product range has many scratching their heads. Why is Tesla doing this now? What could it indicate about the state of the business? Will it have a long-term effect on their brand and position in the market? These are questions we dive into as part of the latest Business Design Jam. In this episode we cover: Why a business like Tesla might choose to discount The pros and cons of discounting 5 considerations before choosing to cut prices Why price is so intrinsically linked to UX How designers can add value to the pricing process - it’s not all maths!

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