Networking and Marketing Made Simple

LinkedIn is a powerful platform, but hiring the right coach or consultant to help you maximize its potential can make all the difference. Before you invest your time and money, make sure you’re evaluating them based on these TWO key factors: 1️⃣ Personal Recommendations: 🔍 How many recommendations do they have on their profile? 🔍 How recent are those recommendations? If someone is great at what they teach, their clients will sing their praises. If the profile looks sparse, it might be a red flag. A coach who can't showcase results for others may struggle to deliver results for you. 2️⃣ Their Content: 🔍 Are they practicing what they preach? 🔍 Do they post valuable, actionable, and relevant insights about LinkedIn? A great LinkedIn coach should not only talk the talk but walk the walk. If they’re not actively demonstrating their expertise through engaging and educational content, how can you trust they’ll teach you to succeed? 👉 Bottom line: A strong LinkedIn coach should have proof of success and live by the principles they teach. Do your homework before you hire, and you’ll set yourself up for LinkedIn success! Don't forget to click below to take my free 2 Minute LinkedIn Assessement called, The LinkedIn Scorecard: https://www.magpaiassessments.com/4124/0

Christopher Larsen, author, coach, mentor, and public speaker, combines extensive executive expertise with a Ph.D. in Holistic Life Coaching to guide high-level professionals, including directors, VPs, and C-suite executives. Specializing in transformative growth and leadership development, he designs his programs to meet each leader's unique challenges and goals, incorporating principles of holistic living. As an ordained minister certified in Master Holistic Life Coaching (CHLP), Neuro-Linguistic Programming (NLP), and Kundalini Reiki Energy Healing, Christopher integrates professional acumen with holistic and spiritual insights for a comprehensive coaching experience. Connect with Chris here: www.knowledgegain.com Take my FREE LinkedIn Scorecard Assessement here: https://www.magpaiassessments.com/4124/0

LinkedIn is a platform for building real, authentic relationships. While automation can save time, there are two things you should never automate if you want to stand out and make genuine connections. Here’s the truth: If you don’t know the person, skip the note and just hit “Send.” A blank request often feels more natural than a generic or overly formal note. However, if you’re going to add a note, make sure it’s in one of these situations: You know the person in real life. You were referred to connect with them by someone else. You met them at a networking event, or online event, read their book, or listened to their podcast. In these cases, your note should briefly reference your connection point and why you’re reaching out. Keep it short, personal, and relevant. When reaching out to someone on LinkedIn, ditch the templates and focus on building rapport. Here’s a simple structure to follow: Start with a relaxed opener: Begin with something conversational and warm. Create a bridge of commonality: Mention something that connects you, like shared interests, experiences, or mutual connections. End with a specific call to action: Be clear about what you’re asking for, such as setting a time to connect or exploring mutual opportunities. For example, instead of diving into a pitch, try something like:"Hi [Name], I noticed we both [commonality]. I’d love to connect and hear your thoughts on [topic]. When would be a good time to chat?" Personalized messaging shows you care about the relationship, not just the transaction. By staying authentic and human with your connection requests and messages, you’ll stand out and build stronger, more meaningful relationships on LinkedIn. Don't forget to take my free 2-minute LinkedIn Scorecard Assessment by clicking the link below: https://www.magpaiassessments.com/4124/0

With over 12 years of experience in Brazil's marketing and advertising agencies, Pedro combines his winning mentality from his days as a professional soccer player with a robust entrepreneurial spirit. Known for his dedication, commitment, and ability to foster teamwork, Pedro excels in creating collaborative environments that drive success. His high energy, proactive approach, and strong communication skills make him an exemplary leader. Pedro's keen attention to detail and expertise in customer relationships, hospitality, and service distinguish him in the competitive landscape, setting a high standard for innovation and excellence in the food and beverage industry. Find out more about Pedro and his company here: https://www.instagram.com/eat_tap/ https://www.eattap.co/ Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

LinkedIn continues to evolve, shaping how professionals connect, engage, and grow their networks. As we close the year, three major updates are changing the platform dynamics. If you want to stay ahead of the curve and make the most of your LinkedIn strategy, here’s what you need to know: 1. LinkedIn Audio Rooms Are Going Away 2. Posts With Selling, Pitching, or Forced Engagement Are Being Suppressed 3. LinkedIn Is Prioritizing Short-Form, LinkedIn-Relevant Videos Take Action Today...... LinkedIn is evolving quickly, and these updates highlight a shift toward meaningful, relevant, and high-quality interactions. To stay ahead: 1. Diversify your content strategy to adapt to these changes. 2. Focus on adding value, not just selling or pitching. 3. Experiment with LinkedIn-native short-form videos to boost engagement. By staying informed and flexible, you can position yourself as a leader on LinkedIn while navigating these changes with confidence. Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

Since 2008 (16+ years) Ralph Velasco has been a full-time travel photographer and international tour organizer, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)When not traveling, Ralph is based in Chicago. However, he's been location-independent for 11+ years and traditionally spends anywhere from 8 - 9 months on the road internationally scouting and leading his tours.Ralph has authored several books on travel photography, and he just combined his most recent books into a 3-in-1 book bundle titled The Mindful & Intentional Traveler (https://www.amazon.com/gp/product/B0DKTL61PL).These books include:1. How to Be a Mindful Traveler Using Your 5+ Senses (https://www.amazon.com/gp/product/B0DFM2P87D)2. Travel Activity Book for Adults: GRATITUDES Edition (https://www.amazon.com/gp/product/B0D3MKB1TP)3. 60 AFFIRMATIONS for Travel (https://www.amazon.com/dp/B0CQPLBM6T) He has a YouTube channel called The Continental DRIFTER® (https://youtube.com/continentaldrifter) and a related website (https://ContinentalDRIFTER.co) where everything about his business can be found, including tours, blog posts, his YouTube channel, podcasts, merchandise, and more.Tour Organizer Training: Get Paid to Travel course (https://continentaldrifter.co/courses)Don't forget to take my LinkedIn Scorecard Assessment to find out what you need to focus the most on with your LinkedIn strategy here: https://www.magpaiassessments.com/4124/0

You’re posting consistently, sharing insights, and building your profile—but are you truly connecting? LinkedIn's biggest key to success isn’t just about what you post but how you engage with your network. Here’s what many people miss: LinkedIn is a two-way street. If you’re not actively building relationships, you leave opportunities on the table. 👉 Engage with Your Connections’ Content: Take time to read, like, and thoughtfully comment on posts from your network. This isn’t just about visibility—it’s about showing you’re genuinely interested in their thoughts and perspectives. A meaningful comment can spark a deeper conversation and keep you top of mind. 👉 Invite Engagement on Your Own Posts: When you share content, don’t just post and hope for the best. Ask questions, invite feedback, and respond to every comment thoughtfully. Your content is a powerful tool to start conversations—use it to build relationships, not just impressions. 👉 Take the Conversation Offline: Here’s where the magic happens. Turn those online interactions into real conversations. Whether it’s through LinkedIn messages, a quick coffee chat, or a Zoom call, taking the time to connect on a personal level can transform a casual contact into a meaningful professional relationship. 💬 Remember: It’s not about the number of followers or impressions; it’s about the depth of your relationships. People do business with people they know, like, and trust—and LinkedIn is the perfect place to make that happen. What was your biggest takeaway from today's training/episode? Take my free LinkedIn Assessment Here: https://www.magpaiassessments.com/4124/0

Austin-born-and-bred, Shelby Ring traded landlocked life for boat life as a yacht chef in the BVIs. It turns out she was more into filming fish than cooking them. She swapped a chef knife for a camera and started raking in cash for those "highlight videos" the fancy yachts couldn't get enough of. Fast forward to 2013, she swapped sailboat life for set life and opened her video production company. If you're sick and tired of hiring the one-off photo video production company, the next best social media manager, or frivolously throwing money at marketing just chasing more "likes", it's time for us to have a conversation. Ruby Riot Creatives' superpower is building strategic content campaigns that generate more qualified leads to make your small or mid-sized business more money. Get a full-fledged media department for a fraction of the cost of an in-house marketing director. When Shelby’s not directing or building set designs, you might find her blues fusion dancing, or recording her podcast, The Ruby Hour, interviewing the rebels and rulebreakers of today’s era. Connect with her here: https://linkedin.com/in/shelbyring/ https://www.instagram.com/rubyriotcreatives https://www.rubyriotcreatives.com Don't forget to take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

Have you been thinking about going live on LinkedIn but need a little push? Here’s why a monthly LinkedIn Live event could be the game-changer your business needs! 🏆 🌟 1. Gather Your Target Audience in One Place: Imagine bringing your ideal clients, industry peers, and potential collaborators into one virtual room! A monthly LinkedIn Live event is an incredible opportunity to create an engaged community. Instead of reaching out one by one, let your audience come to you. When they tune in, they’re showing you they’re interested in what you have to say – and that’s powerful. 🌟 2. Highlight Your Expertise: Going live lets you showcase your skills and knowledge in real time, making you more relatable and trustworthy. There’s something authentic about sharing insights, stories, and solutions on a live platform that people don’t get from a static post. Each monthly event lets you share your expertise, answer live questions, and truly position yourself as an authority in your field. 🌟 3. Build Your Email List: Here’s where strategy kicks in: Use each event to move your audience from online to offline by offering a specific call to action. This could be a downloadable resource, a free mini-course, or an exclusive invite to a more in-depth session – whatever adds value and builds your list. Growing your email list through LinkedIn Live is a great way to maintain contact and continue the conversation long after the event ends. Ready to take your engagement to the next level? 🏅 Consider adding a LinkedIn Live event to your strategy and watch how these three benefits create new opportunities for growth, visibility, and connection! Learn how to start your LinkedIn journey by bettering the SEO score of your LinkedIn profile with my free guide here: https://lnkd.in/e6kYU5A

Feeling overwhelmed by AI? You're not alone. In this episode, we tackle the biggest myth in AI adoption and reveal why your measured approach might be your greatest advantage.  KEY POINTS: Why the "AI panic" isn't helping anyone Real talk about where most businesses ACTUALLY are in their AI journey Practical steps to start implementing AI (without the overwhelm) How to identify which AI tools are right for YOUR business Success stories from companies taking it step by step Want to learn more about AI? Subscribe and follow for more content! MENTIONED TOOLS: ChatGPT http://Claude.ai Perplexity.ai