Networking and Marketing Made Simple

Scott Aaron
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Jun 20, 2024 • 27min

Is Your Digital Marketing Strategy Hurting Your Business?

Have you ever thought your digital marketing might be hurting your business? You are not “breaking through the noise”, you are just adding to it. Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That’s his experience and that data working with over one thousand leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are one conversation away. https://www.linkedin.com/in/iamtomschwab/ https://www.facebook.com/IAmTomSchwab https://www.instagram.com/iamtomschwab/ https://interviewvalet.com/ Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0
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Jun 17, 2024 • 13min

Why You Should Be Pre-Scheduling Your LinkedIn Content

In this episode, Nancy and I talk about the importance of pre-scheduling your social media content, especially if you are leading with any of the major social platforms, including LinkedIn. It frees up so much of your time and allows you to focus on the things that are most important to you. If you ever wondered what you needed help with on LinkedIn, go take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0
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Jun 13, 2024 • 24min

What Type Of Advertising Works For Business Growth

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments nationwide. Her hard work and savvy strategy skills have led Mosaic to growth year over year and expanded her impact as an industry leader in traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses, along with many others. She is passionate about passing on the experience that she has gained to eager professionals looking for actionable marketing tips. https://www.linkedin.com/in/maryann-pruitt https://mosaic.agency/team/ Check out my LinkedIn Accelerator Group Coaching Program here: https://cart.thetimetogrow.com/linkedin-accelerator-group-program/
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Jun 10, 2024 • 26min

Did You Build The Wrong Network Of Connections On LinkedIn?

As the saying goes, your network is always directly correlated to your net worth. I have always invested much time, energy, and effort into building the best online Rolodex of connections, especially on LinkedIn. In this episode, I explain how one connection led to an epic collaboration of like-minded individuals looking to up-level themselves, their relationships, and their businesses. Don't forget to sign up for my FREE LinkedIn workshop that begins today at 1 pm EST: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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Jun 6, 2024 • 24min

How To Better Manage Your Sales, Marketing, and Customer Service Activities

Kevin Dean is the CEO and President of ManoByte. He founded the company in 2007 and has been in charge of helping each of our clients get results. ManoByte is a technology company that sets up, configures, and administers software that enables companies to manage their sales, marketing, and customer service activities. We power business intelligence through the implementation of HubSpot CRM. https://www.linkedin.com/in/kjdean/ https://www.facebook.com/ManoByte/ https://www.instagram.com/manobyte/ https://www.manobyte.com/ Don't forget to register for my FREE LinkedIn workshop here: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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Jun 3, 2024 • 13min

The 3 Best Uses Of The LinkedIn Featured Content Section

In today's episode, we will dive into the 3 best uses of the LinkedIn Featured Content Section: 1. External Book/Podcast/Website Link 2. Feature Your LinkedIn Newsletter To Increase Subscribers 3. Lead Magnet/Calendar Link To Book A Call Don't forget to sign up for my FREE LinkedIn worship that begins on June 10th: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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May 30, 2024 • 28min

Making Your Brand Come Alive, and Accelerating Your Impact

Rich Kozak is the visionary founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!". Rich's deep background in marketing and branding reflects his nearly two-decades-long exciting career as a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. As a passionate speaker, Rich inspires business entrepreneurs on How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs, As a consultant, Rich holds Certifications in Global Branding and training Mastery, Certified Trainer, and Master Coach of Neuro-Linguistics Programming and Timeline. https://www.linkedin.com/in/richkozakrichbrands/ https://www.facebook.com/richbrandsrk https://www.instagram.com/impactdrivenbrands/ https://richbrands.org/ Don't forget to register for my free LinkedIn workshop here: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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May 27, 2024 • 10min

How To SEO Optimize Your LinkedIn Profile

In today's episode, I will walk you through 3 key aspects of optimizing your LinkedIn profile from an SEO standpoint: 1. SEO optimize your headline 2. SEO optimize your skills in the "about section". 3. SEO optimize your "hard skills" for each experience in the experience section Which tip helped you the most? Don't forget to register for my Free LinkedIn Workshop here: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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May 23, 2024 • 26min

How To Bridge The Gap Between Authors and Readers

Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential. https://www.linkedin.com/in/bookthinkers/ https://www.instagram.com/bookthinkers/ bookthinkers.com https://a.co/d/hUoyIJY Don't forget to register for my FREE LinkedIn workshop from June 10th - 14th here: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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May 20, 2024 • 9min

3 Ways To Optimize Your LinkedIn Newsletter

If you haven't yet started a LinkedIn Newsletter, hopefully after today you will. There are many benefits to creating, optimizing, and launching a LinkedIn Newsletter. But 3 features truly take your LinkedIn Newsletter to new heights. 1. CTA Clickable Link 2. SEO Title 3. SEO Description Don't forget to register for my final FREE LinkedIn workshop of the year: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

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