
Networking and Marketing Made Simple
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Latest episodes

May 27, 2024 • 10min
How To SEO Optimize Your LinkedIn Profile
In today's episode, I will walk you through 3 key aspects of optimizing your LinkedIn profile from an SEO standpoint:
1. SEO optimize your headline
2. SEO optimize your skills in the "about section".
3. SEO optimize your "hard skills" for each experience in the experience section
Which tip helped you the most?
Don't forget to register for my Free LinkedIn Workshop here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 23, 2024 • 26min
How To Bridge The Gap Between Authors and Readers
Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers.
In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes.
Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth.
His services encompass video production, podcast booking, and social media brand building.
With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential.
https://www.linkedin.com/in/bookthinkers/
https://www.instagram.com/bookthinkers/
bookthinkers.com
https://a.co/d/hUoyIJY
Don't forget to register for my FREE LinkedIn workshop from June 10th - 14th here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 20, 2024 • 9min
3 Ways To Optimize Your LinkedIn Newsletter
If you haven't yet started a LinkedIn Newsletter, hopefully after today you will.
There are many benefits to creating, optimizing, and launching a LinkedIn Newsletter.
But 3 features truly take your LinkedIn Newsletter to new heights.
1. CTA Clickable Link
2. SEO Title
3. SEO Description
Don't forget to register for my final FREE LinkedIn workshop of the year:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 16, 2024 • 26min
Mastering the Art of Invisible Connections
About Heather Porter and Thrivology:
"Email has been the most valuable communication mode since the internet's inception.
It is primarily forgotten for what some have believed are shinier pennies. However, email is still the most consistent way to chat with current and potential buyers.
They get to know you, like you and trust that you are the only one that can help them. It is a not-so-sneaky way to help people connect with you on a large scale with no additional effort of your own.
My life as a mom has taught me the art of multitasking and handling pressure, traits I bring to my work. Kickboxing is my secret recipe for discipline, focus, and resilience. These qualities spill over into my commitment to delivering knockout results!
Under the guidance of copywriting legends like Perry Belcher, Ian Stanley, Russel Brunson, and Dan Kennedy...I've honed my skills to craft captivating narratives that connect with your audience - on a deeply personal level.✨I work with all major (ESP) service providers.
But my favorites are Active Campaign, Klaviyo, and Mailer Lite. I leverage each's unique features to give you the desired results."
https://mythrivology.com/
REGISTER FOR MY FREE LINKEDIN WORKSHOP HERE:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 13, 2024 • 10min
The 3 Keys To Building An Ideal Network On LinkedIn
In this episode, I am going to cover one of the most important aspects to succeeding on LinkedIn.
That is the buildout of your ideal connection network.
Here are the 3 things you need to consider in order to get success and results from those who you are connected to:
1. Get Clear On Who You Should Be Connecting With
2. Search And Connect With Those Who Would Most Likely Benefit From What You Offer
3. Search And Connect With Those Who Would Most Likely Collaborate With You, Or Play As A Referral Partner
Don't forget to sign up for my FREE LinkedIn workshop from June 10th to June 14th here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 9, 2024 • 28min
The Proper Way To Brand and Market Your Company
Mike Brevik is a Brand and Marketing Strategist who partners with startups and well-established companies to grow their professional brands.
With 25+ years in the print, creative, and marketing industry, Mike spent over a decade leading and building e-commerce solutions, Social Media strategies, and everything in between for two of the Midwest’s largest retailers.
Building relationships is key to Mike’s approach, and it has enabled him to work with several premier brands, including Nike, Jordan, Under Armor, Harley Davidson, and many more.
Mike knows what it takes to define a brand and build long-lasting consumer connections.
It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding to them.
Building strategic partnerships with clients is central to everything Mike does and how he produces the greatest customer results.
Mike chooses to be an ambassador of the brands he serves and an extension of the teams he supports.
It’s this firm understanding of customer relationships that is at the foundation of the Cyberdogz Experience.
linkedin.com/in/michaelbrevik
facebook.com/cyberdogzmarketing
instagram.com/cyberdogzmarketing
cyberdogzmarketing.com
Don't forget to register for my FREE LinkedIn workshop here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 6, 2024 • 16min
LinkedIn Has Removed "Creator Mode"....Now What?
LinkedIn Creator Mode is GONE!!
But why?
Just like any social media platform, features are released and sometimes then removed.
Just like the LinkedIn Profile Video or LinkedIn Story, these features came and went, and it looks like LinkedIn Creator Mode has also been added to the list.
There is no clear-cut reason why, but in this episode, you will learn exactly what has changed and how it could affect you and your LinkedIn presence.
Check out my LinkedIn profile here for some examples of what I spoke about:
https://www.linkedin.com/in/scottaaroncoach/
Don't forget to register for my free LinkedIn workshop here:
https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

May 2, 2024 • 30min
How Networking Can Be Take To New Heights
Josh is a seasoned marketing, content, and operations consultant with a wealth of experience. In his most recent roles, he served as the Digital Marketing Content and Product Marketing Manager for BlueCross BlueShield and Acuity Brands.
There, he formulated strategies to engage customers and promote products effectively online. In February 2022, he departed from the corporate sphere to join a startup digital marketing company, assuming the role of VP of Operations & Accounts.
Within this position, he successfully led and mentored a team of 7 copywriters, designers, and developers to help their customers succeed online. Drawing on his extensive expertise, Josh embarked on his entrepreneurial journey, founding his own business, Tripally.io, in August 2023.
This venture has proven both challenging and rewarding as he utilizes his skills and experience to create something that solves a unique problem. Tripally.io is dedicated to addressing contemporary challenges in digital networking.
https://www.linkedin.com/company/tripallyio/
https://www.facebook.com/tripally.io/
https://www.instagram.com/tripally.io/
www.tripally.io
Optimize Your LinkedIn Profile Here:
www.scottaaron.net

Apr 29, 2024 • 11min
3 Ways To Optimize Your LinkedIn Profile
In today's episode, I will teach you three unique ways to optimize your LinkedIn profile.
Not only is it important to optimize your profile to appear in more searches on LinkedIn, but it's equally important to do it so you appear in searches on Google, Yahoo, and Bing.
Here are the great ways to make that all happen:
1. Customize Your Profile URL
2. Put A Clickable Link In Your Profile Headline Section
3. Make Sure Your "About Section" Is Written In 1st Person, Over 500 Words In Length, Lists 10-20 Skills, and Has A Clear Call To Action.
Start the optimization process of your LinkedIn profile by going here to download my free infograph:
https://networkacademy.kartra.com/page/OptimizeLinkedin

Apr 28, 2024 • 34min
Evan Carmichael on Building Belief and Empowering Entrepreneurs
Evan Carmichael #Believes in entrepreneurs.
Gary Vaynerchuck called him the DJ who inspires people and Ed Mylett called him the modern-day Napoleon Hill.
At 19, he built and then sold a biotech software company.
At 22, he was a venture capitalist raising $500k to $15M.
He now runs a YouTube channel for entrepreneurs with over 3 million subscribers and 500 million views, has written 4 books, and speaks globally.
He wants to solve the world's biggest problem, people don't #Believe in themselves enough.
Forbes named him one of the world's top 40 social marketing talents and Inc. named him one of the 100 great leadership speakers and 25 social media keynote speakers you need to know.
He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest salsa dance studio where he met his wife, and has a giant Doritos bag in front of him all day long to remind him that he's stronger than the Doritos. Toronto is his home.
He's a husband, father, League of Legends Fan and Teemo main.Evan's website: http://www.evancarmichael.com/
Evan's FB - https://www.facebook.com/evan.carmichaelFacebook Fan Page - https://www.facebook.com/EvanCarmichaelcom/
YouTube Channel: https://www.youtube.com/user/ModelingTheMasters
Twitter: https://twitter.com/EvanCarmichael
Instagram: https://www.instagram.com/evancarmichael/
LinkedIn: https://www.linkedin.com/in/evancarmichael
Tiktok: https://www.tiktok.com/@evancarmichael
Snapchat: https://www.snapchat.com/evancarmichael
Pinterest: https://www.pinterest.ca/evancarmichael/
Discord BelieveNation community: http://evancarmichael.biz/Evan's Books:1) Your One Word Book - The Powerful Secret to Creating a Business and Life That Matterhttp://www.evancarmichael.com/oneword/2)Top 10 Rules for Success: Rules to Succeed in Business and Life from Titans, Billionaires, & Leaders Who Changed the Worldhttp://www.evancarmichael.com/top10/3) 254 Confidence: Your daily guide to building unstoppable confidence in your life, work, and relationships.https://amzn.to/2L2WnqA4) 3 Point Landing Journal: Your powerful companion to go from just watching another video to actually taking action in your lifehttps://amzn.to/2MHabdR5) Built to Serve - https://evancarmichael.com/vip
6) Movement Makers Program Page: https://believe.evancarmichael.com/join-now
7) BrandLytics Program Page: https://believe.evancarmichael.com/brandlytics-2
Want to find out about our group coaching mastermind, Expert Authority, click here to book a call with us to join:
https://scottaaron.as.me/expertauthorityconsult