

Networking and Marketing Made Simple
Scott Aaron
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Episodes
Mentioned books

Sep 6, 2024 • 24min
Lead with Heart: Prioritizing Relationships Over Transactions
With over 25 years of business experience, Casey's leadership helps companies emphasize building relationships, not just transactional business deals.
He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work.
Over his entire career, adversity has always made him stronger. Casey always leans in on curiosity while maintaining a positive attitude! While at Kforce, Casey was the number one sales rep nationwide for ten years consecutively before becoming President of Client Strategy and partnerships.
In that role, Casey was crucial in driving a sales transformation and providing executive-level support for large customers. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL."
His book has over 100 organic reviews on Amazon and is helping shape how teams build relationships with their customers and improve cultures internally for teams. As a former college Quarterback, Casey leans in on many of the lessons the game of football has taught him, mainly embracing adversity.
Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing executive sales leadership and coaching.
Additionally, Casey hosts The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.
Casey is a passionate networker with intense energy for building genuine, long-lasting relationships. Casey loves to empower people to achieve more than they think they can ever accomplish.
He loves to laugh, serve others, and make those around him laugh; why do we go to work if we are not having fun?
He loves to read, do old man CrossFit, play golf, and, most importantly, spend time with his family.
Connect with Casey here:
Winning The Relationship – Sales & Leadership Coach
Author, "Win The Relationship; Not the Deal" - https://amzn.to/3ek4Rqn
The Quarterback Dad Cast – Podcast - https://www.caseyjacox.com/podcast
Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - Sept 27th here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 5, 2024 • 25min
Beyond Motherhood: Nurturing a Passion for Dogs and a Life of Freedom
Charlie Dice is a dog mom, podcaster and YouTuber. She’s also childless, and works to normalize the narrative that not every woman ends up a mom.
Her lack of kids and love of dogs led to her business helping people provide the best care and nutrition for their dog as possible through free videos, 1:1 consults and personalized nutrition plans.
When not working with clients she enjoys riding her horse Henry and helping her husband Andrew on their farm in rural Pennsylvania.
Connect with Charlie here:
https://www.linkedin.com/in/charlie-dice-6886bb148
www.beautyandtheberners.com
Don't forget to sign up for our FREE "Scale Your Business" Workshop here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 4, 2024 • 26min
Global Talent, Local Impact: Revolutionizing Recruitment Across Borders
Benjamin Moróne is an American entrepreneur and innovator based in Warsaw, Poland. He is the founder of Zabota, a company focused on recruiting top talent in Eastern Europe and Latin America. Previously, Benjamin was one of the first employees at a rapidly growing tech startup in the United States, where he quickly moved up the ranks.
When he's not working, Benjamin is an adventurous world traveler who has been to over 24 countries. His favorite destinations are Georgia 🇬🇪 (the country not the state) and Poland 🇵🇱 .
He has an undergraduate degree from the University of St. Thomas in entrepreneurship and is a Schulze Innovation Scholar.
Connect with Ben here:
https://www.linkedin.com/in/benjamin-mor%C3%B3ne-454009112/
www.zabota.io
Don't forget to register for our FREE "Scale Your Business" Workshop here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 3, 2024 • 26min
Transforming Visionary Insights into Lasting Legacies
Nancy Erickson provides elite, white-glove consultancy and publishing services to visionary executives eager to share their insights, elevate their prestige, and leave a lasting legacy.
With an award-winning background as an author and the founder of Stonebrook Publishing, she stands at the forefront of the publishing industry, dedicated to elevating leaders through the power of the written word.
Erickson is the owner of two book-related businesses, The Book Professor® and Stonebrook Publishing, an award-winning nonfiction publishing house. She was awarded Book Publisher of the Year 2023-2024 by the Best of the Best International Award Program.
In 2023, she was awarded the Non-Fiction Author Coach of the Year for 2023 from New World Report
(formed from the merger of US Business News and Latin America News). In 2022, she was named a Top 10 Book Coach in the US by The Coach Federation, and she has received various other awards from other organizations.
Connect with Nancy here:
https://www.linkedin.com/in/nancylerickson/
www.thebookprofessor.com
Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - 27th here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 2, 2024 • 18min
Unlocking LinkedIn Success: The Power of Impressions
Are you pouring your heart and soul into creating content on LinkedIn, only to feel like it's not getting the attention it deserves? 😩
If so, it might be time to shift your focus to a crucial, yet often overlooked, metric: Impressions.
But why do LinkedIn impressions matter more than likes, comments, or shares? 🤔
In our latest podcast episode, we pull back the curtain on LinkedIn's algorithm and explain why impressions are the lifeblood of your content strategy. Here’s a sneak peek at what you’ll learn:
🎯 What Are LinkedIn Impressions?
Think of impressions as the first step in your content’s journey. They represent the number of times your post appears on someone's feed. The more impressions, the greater your chances of reaching the right audience.
💡 Why Impressions Matter More Than You Think
While engagement metrics like likes and comments are great, they can be misleading. Impressions tell the real story of how many people are actually seeing your content. Without a solid impression count, even the best posts can fall flat.
🔑 Strategies to Boost Your Impressions
Learn actionable tips to increase your visibility on LinkedIn. From optimizing your posting times to crafting attention-grabbing headlines, we cover it all. Plus, discover how to turn those impressions into genuine engagements and valuable connections.
Whether you’re a LinkedIn veteran or just starting out, this episode is packed with insights that will change the way you approach your content strategy. 🎙️
👉 Ready to make every post count? Don’t miss out on this essential episode. Tune in now and start mastering LinkedIn like a pro!
Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - 27th here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Aug 31, 2024 • 39min
LinkedIn Leadership: Crafting Powerful Personal Brands
Rachel B. Lee is a Branding Ladyboss and LinkedIn Top Voice. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media-driven consumer activations including AXE One Night Only.
After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft.
She’s now Co-Owner and CMO of Standout Authority with her husband Joshua B. Lee, supporting the top 1% of business executives and owners in defining their personal brand, becoming a thought leader through content, and creating human connections online through the power of LinkedIn.
She’s been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She’s also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee.
Connect with Rachel here:
linkedin.com/in/therachelblee
https://www.instagram.com/therachelblee/
https://standoutauthority.com
Don't forget to take our FREE Business Assessment here:
https://www.thetimetogrow.com/business-assessment-2024

Aug 30, 2024 • 26min
Mastering Your Niche: Serving Your Ideal Client for Business Success
Sheley Brien is a dynamic force in the world of entrepreneurship, mindset, and business ownership.
With over 18 years of diverse experience in the financial and medical industries with a remarkable journey up the corporate ladder, Sheley now stands as a leading figure in the commercial construction business landscape.
As a devoted wife and mother of two, Sheley embodies the perfect blend of passion, dedication, and resilience.
As the host of the acclaimed podcast, More Action, Sheley brings a refreshing no-nonsense approach to her audience, sharing candid personal experiences and insights from her guests to empower others in their personal and professional growth.
From her humble beginnings with a side hustle in 2012 to building a thriving commercial construction company alongside her husband, Chris, Sheley's entrepreneurial journey is nothing short of inspirational.
With a wealth of expertise and a genuine commitment to helping others succeed, Sheley is recognized as a trusted authority on mindset growth, professional development, and entrepreneurship.
Connect with Sheley here:
https://www.linkedin.com/in/sheley-brien/
https://www.facebook.com/sheley.ramrasbrien/
https://www.instagram.com/sheleybrien/
https://sheleybrien.com/
Don't forget to take our FREE Business Assessment here:
https://www.thetimetogrow.com/business-assessment-2024

Aug 29, 2024 • 27min
From Corporate B*tch to Powerhouse Leader
Bernadette Boas is a renowned ball of fire in everything she does, from her corporate executive coaching, training, and speaking, to playing pickleball and loving on tons of dogs she cares for in her free time.
Within Ball of Fire Coaching, Bernadette brings her twenty-five-year corporate executive savviness with her entrepreneurial spirit to transform corporate executives, teams, and businesses around the globe into the powerhouse leaders they’re meant to be.
With what she calls her ‘pink slip to freedom’, Bernadette authored her first book, Shedding the Corporate Bitch, Shifting from Bitch to Rich in Life and Business.
Bernadette resides in Atlanta, Georgia with her four-legged best friend, Coco.
Connect with Bernadette here:
www.balloffirecoaching.com
Don't forget to take our FREE Business Assessment here:
https://www.thetimetogrow.com/business-assessment-2024

Aug 28, 2024 • 24min
Expert Insights on Proven Growth Systems and Revenue Boosting Strategies
About Martin:
"I am Martin Ebongué & I believe in freedom.
- The freedom to live where I want at any time
- The freedom to travel to the most beautiful places on the planet
- The freedom to decide what I want to do when I wake up in the morning.
The freedom to get anything I need without worrying about money believe that the core component of freedom is: CHOICE...
Choice is the driving force that allowed me to go from working as a support person to building 40+ passive income streams online, traveling around the world, and living in Bali for the last 9 years.
The road wasn't easy... When I got started, I had no idea what I was doing, to be honest...
All the skills that allow you to build a business that runs completely without you by using simple systems and automation".
Connect with Martin here:
https://www.linkedin.com/in/martin-ebongue
https://www.facebook.com/martinj.ebongue.5
https://www.instagram.com/realmartinebongue
https://worklessnow.co/
Don't forget to take our FREE Business Assessment here:
https://www.thetimetogrow.com/business-assessment-2024

Aug 27, 2024 • 30min
Proven Systems to Overcome Stagnation from a 12-Year Expert
About Tudor Dumitrescu and his company Tanda Digital:
"I started TANDA Digital to bring my 12+ years of experience building business development systems for myself and clients to the wider market.
I initially started my career as a direct response copywriter, helping businesses run promotions to drive revenue.
From there I expanded into sales, marketing, and business development.
Over the years I’ve produced millions of dollars in revenue for clients and have put together a team of world-class experts to deliver amazing results consistently.
I’ve been on over 1,000 sales calls myself and have personally worked with 100s of businesses to revamp their processes and help them grow.
TANDA Digital is the leading provider of business development systems & training for companies looking for sustained growth.
Our mission is to empower 25,000 businesses to grow with confidence through systematic process improvements
Connect with Tudor here:
https://tanda.digital/tfd-media-kit
https://tanda.digital/tfd-media-kit
https://www.linkedin.com/in/tudorfd/
Don't forget to take our FREE Business Assessment here:
https://www.thetimetogrow.com/business-assessment-2024


