Networking and Marketing Made Simple

Nancy Erickson provides elite, white-glove consultancy and publishing services to visionary executives eager to share their insights, elevate their prestige, and leave a lasting legacy. With an award-winning background as an author and the founder of Stonebrook Publishing, she stands at the forefront of the publishing industry, dedicated to elevating leaders through the power of the written word. Erickson is the owner of two book-related businesses, The Book Professor® and Stonebrook Publishing, an award-winning nonfiction publishing house. She was awarded Book Publisher of the Year 2023-2024 by the Best of the Best International Award Program. In 2023, she was awarded the Non-Fiction Author Coach of the Year for 2023 from New World Report (formed from the merger of US Business News and Latin America News). In 2022, she was named a Top 10 Book Coach in the US by The Coach Federation, and she has received various other awards from other organizations. Connect with Nancy here: https://www.linkedin.com/in/nancylerickson/ www.thebookprofessor.com Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - 27th here: https://www.thetimetogrow.com/scaleyourbusinessworkshop

Are you pouring your heart and soul into creating content on LinkedIn, only to feel like it's not getting the attention it deserves? 😩 If so, it might be time to shift your focus to a crucial, yet often overlooked, metric: Impressions. But why do LinkedIn impressions matter more than likes, comments, or shares? 🤔 In our latest podcast episode, we pull back the curtain on LinkedIn's algorithm and explain why impressions are the lifeblood of your content strategy. Here’s a sneak peek at what you’ll learn: 🎯 What Are LinkedIn Impressions? Think of impressions as the first step in your content’s journey. They represent the number of times your post appears on someone's feed. The more impressions, the greater your chances of reaching the right audience. 💡 Why Impressions Matter More Than You Think While engagement metrics like likes and comments are great, they can be misleading. Impressions tell the real story of how many people are actually seeing your content. Without a solid impression count, even the best posts can fall flat. 🔑 Strategies to Boost Your Impressions Learn actionable tips to increase your visibility on LinkedIn. From optimizing your posting times to crafting attention-grabbing headlines, we cover it all. Plus, discover how to turn those impressions into genuine engagements and valuable connections. Whether you’re a LinkedIn veteran or just starting out, this episode is packed with insights that will change the way you approach your content strategy. 🎙️ 👉 Ready to make every post count? Don’t miss out on this essential episode. Tune in now and start mastering LinkedIn like a pro! Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - 27th here: https://www.thetimetogrow.com/scaleyourbusinessworkshop

Rachel B. Lee is a Branding Ladyboss and LinkedIn Top Voice. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media-driven consumer activations including AXE One Night Only. After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft.  She’s now Co-Owner and CMO of Standout Authority with her husband Joshua B. Lee, supporting the top 1% of business executives and owners in defining their personal brand, becoming a thought leader through content, and creating human connections online through the power of LinkedIn. She’s been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She’s also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee.   Connect with Rachel here: linkedin.com/in/therachelblee https://www.instagram.com/therachelblee/ https://standoutauthority.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

Sheley Brien is a dynamic force in the world of entrepreneurship, mindset, and business ownership. With over 18 years of diverse experience in the financial and medical industries with a remarkable journey up the corporate ladder, Sheley now stands as a leading figure in the commercial construction business landscape. As a devoted wife and mother of two, Sheley embodies the perfect blend of passion, dedication, and resilience. As the host of the acclaimed podcast, More Action, Sheley brings a refreshing no-nonsense approach to her audience, sharing candid personal experiences and insights from her guests to empower others in their personal and professional growth. From her humble beginnings with a side hustle in 2012 to building a thriving commercial construction company alongside her husband, Chris, Sheley's entrepreneurial journey is nothing short of inspirational. With a wealth of expertise and a genuine commitment to helping others succeed, Sheley is recognized as a trusted authority on mindset growth, professional development, and entrepreneurship. Connect with Sheley here: https://www.linkedin.com/in/sheley-brien/ https://www.facebook.com/sheley.ramrasbrien/ https://www.instagram.com/sheleybrien/ https://sheleybrien.com/ Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

Bernadette Boas is a renowned ball of fire in everything she does, from her corporate executive coaching, training, and speaking, to playing pickleball and loving on tons of dogs she cares for in her free time. Within Ball of Fire Coaching, Bernadette brings her twenty-five-year corporate executive savviness with her entrepreneurial spirit to transform corporate executives, teams, and businesses around the globe into the powerhouse leaders they’re meant to be. With what she calls her ‘pink slip to freedom’, Bernadette authored her first book, Shedding the Corporate Bitch, Shifting from Bitch to Rich in Life and Business. Bernadette resides in Atlanta, Georgia with her four-legged best friend, Coco. Connect with Bernadette here: www.balloffirecoaching.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

About Martin: "I am Martin Ebongué & I believe in freedom. - The freedom to live where I want at any time - The freedom to travel to the most beautiful places on the planet - The freedom to decide what I want to do when I wake up in the morning. The freedom to get anything I need without worrying about money believe that the core component of freedom is: CHOICE... Choice is the driving force that allowed me to go from working as a support person to building 40+ passive income streams online, traveling around the world, and living in Bali for the last 9 years. The road wasn't easy... When I got started, I had no idea what I was doing, to be honest... All the skills that allow you to build a business that runs completely without you by using simple systems and automation". Connect with Martin here: https://www.linkedin.com/in/martin-ebongue https://www.facebook.com/martinj.ebongue.5 https://www.instagram.com/realmartinebongue https://worklessnow.co/ Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

About Tudor Dumitrescu and his company Tanda Digital: "I started TANDA Digital to bring my 12+ years of experience building business development systems for myself and clients to the wider market. I initially started my career as a direct response copywriter, helping businesses run promotions to drive revenue. From there I expanded into sales, marketing, and business development. Over the years I’ve produced millions of dollars in revenue for clients and have put together a team of world-class experts to deliver amazing results consistently. I’ve been on over 1,000 sales calls myself and have personally worked with 100s of businesses to revamp their processes and help them grow. TANDA Digital is the leading provider of business development systems & training for companies looking for sustained growth. Our mission is to empower 25,000 businesses to grow with confidence through systematic process improvements Connect with Tudor here: https://tanda.digital/tfd-media-kit https://tanda.digital/tfd-media-kit https://www.linkedin.com/in/tudorfd/ Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

Now more than ever you see people getting more and more engagement, views, likes, shares, and increased "influence" on LinkedIn. Is it me, or is LinkedIn churning out "influencers" faster than cooking a meal in a microwave? Don't get me wrong, they aren't illegal per se, but LinkedIn does frown upon them, as it is considered forced/fake engagement and they can restrict your account if they find out. 3 realities need to be taken into consideration when it comes to engagement on LinkedIn: 1. Only 16.5% of LinkedIn users engage in content daily 2. Only 1-3% of your network sees your content 3. If you have an engagement rate of 2%, you are crushing it Don't forget to take our FREE Business Assessment here: https://www.magpaiassessments.com/4117/0

Callum Armstrong is a marketing coach and social entrepreneur with a track record for innovative thinking, turning ideas into reality, and generating results. In his core business, Paste & Publish, he helps B2B service providers turn their websites into 24/7 customer-getting machines by providing marketing training and consulting. He loves to spend his free time helping the environment (including in a charity he's building), baking artisan bread, and exploring nature. Connect with Callum here: www.linkedin.com/in/callum-armstrong www.pasteandpublish.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

Nikki Green is a Life & Business Resiliency Expert who has been in the international business industry for over 20 years and is a 5x published author. Nikki is an avid traveler, visiting 15+ countries and completing 7 marathons and dozens of triathlons across 3 continents. Nikki has dedicated her life to helping others reduce their fear and pursue their dreams. Nikki's greatest passion is empowering people to reach their full potential. Connect with Nikki here: https://www.linkedin.com/in/TheNikkiGreen/ https://www.facebook.com/TheNikkiGreen https://www.instagram.com/_thenikkigreen/ https://thenikkigreen360.com/ Don't forget to take our FREE Business Assessment here https://www.thetimetogrow.com/business-assessment-2024