Networking and Marketing Made Simple

Scott Aaron
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Nov 28, 2024 • 33min

Trading Yacht Life For The Video Life

Austin-born-and-bred, Shelby Ring traded landlocked life for boat life as a yacht chef in the BVIs. It turns out she was more into filming fish than cooking them. She swapped a chef knife for a camera and started raking in cash for those "highlight videos" the fancy yachts couldn't get enough of. Fast forward to 2013, she swapped sailboat life for set life and opened her video production company. If you're sick and tired of hiring the one-off photo video production company, the next best social media manager, or frivolously throwing money at marketing just chasing more "likes", it's time for us to have a conversation. Ruby Riot Creatives' superpower is building strategic content campaigns that generate more qualified leads to make your small or mid-sized business more money. Get a full-fledged media department for a fraction of the cost of an in-house marketing director. When Shelby’s not directing or building set designs, you might find her blues fusion dancing, or recording her podcast, The Ruby Hour, interviewing the rebels and rulebreakers of today’s era. Connect with her here: https://linkedin.com/in/shelbyring/ https://www.instagram.com/rubyriotcreatives https://www.rubyriotcreatives.com Don't forget to take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0
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Nov 25, 2024 • 15min

Why You Need To Do A Monthly LinkedIn Live Event

Have you been thinking about going live on LinkedIn but need a little push? Here’s why a monthly LinkedIn Live event could be the game-changer your business needs! 🏆 🌟 1. Gather Your Target Audience in One Place: Imagine bringing your ideal clients, industry peers, and potential collaborators into one virtual room! A monthly LinkedIn Live event is an incredible opportunity to create an engaged community. Instead of reaching out one by one, let your audience come to you. When they tune in, they’re showing you they’re interested in what you have to say – and that’s powerful. 🌟 2. Highlight Your Expertise: Going live lets you showcase your skills and knowledge in real time, making you more relatable and trustworthy. There’s something authentic about sharing insights, stories, and solutions on a live platform that people don’t get from a static post. Each monthly event lets you share your expertise, answer live questions, and truly position yourself as an authority in your field. 🌟 3. Build Your Email List: Here’s where strategy kicks in: Use each event to move your audience from online to offline by offering a specific call to action. This could be a downloadable resource, a free mini-course, or an exclusive invite to a more in-depth session – whatever adds value and builds your list. Growing your email list through LinkedIn Live is a great way to maintain contact and continue the conversation long after the event ends. Ready to take your engagement to the next level? 🏅 Consider adding a LinkedIn Live event to your strategy and watch how these three benefits create new opportunities for growth, visibility, and connection! Learn how to start your LinkedIn journey by bettering the SEO score of your LinkedIn profile with my free guide here: https://lnkd.in/e6kYU5A
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Nov 21, 2024 • 24min

Think You're Late to AI? Here's Why You're Actually Right on Time!

Feeling overwhelmed by AI? You're not alone. In this episode, we tackle the biggest myth in AI adoption and reveal why your measured approach might be your greatest advantage.  KEY POINTS: Why the "AI panic" isn't helping anyone Real talk about where most businesses ACTUALLY are in their AI journey Practical steps to start implementing AI (without the overwhelm) How to identify which AI tools are right for YOUR business Success stories from companies taking it step by step Want to learn more about AI? Subscribe and follow for more content! MENTIONED TOOLS: ChatGPT http://Claude.ai Perplexity.ai
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Nov 18, 2024 • 13min

Your Sales Potential with my LinkedIn Polls In Groups Strategy

Are you looking to enhance your LinkedIn engagement and connect with industry peers? Let me share my effective 3-1-1 strategy: 1️⃣ Join 3 Industry-Specific Groups: Dive into communities that align with your professional interests. Engaging with the right groups can open doors to valuable discussions and networking opportunities. 2️⃣ Conduct 1 Market Research Poll Per Week: In each group, create and share a thought-provoking poll every week. This not only encourages engagement but also provides insights into the perspectives of your peers. 3️⃣ Ensure Relevance: Make sure each poll question is tailored to the interests and needs of the group. This approach fosters meaningful conversations and positions you as a valuable contributor. By implementing this strategy, you can enhance visibility, build relationships, and gain insights to shape your professional journey. Are you ready to take your LinkedIn engagement to the next level? Start by optimizing your LinkedIn Profile here:https://networkacademy.kartra.com/page/OptimizeLinkedin
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Nov 14, 2024 • 30min

How To Overcome Procrastination

Chris Abdey is a Procrastination Coach with over 20 years of experience, specializing in helping individuals conquer procrastination and boost productivity. As the creator of the Balance Blueprint program and host of the Procrastinator’s Pitstop podcast, Chris empowers clients to master time management, focus, and personal growth. Connect with Chris here: https://www.procrastinationstation.ca Get my FREE LinkedIn Profile Optimization Tool Here: https://networkacademy.kartra.com/page/OptimizeLinkedin
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Nov 11, 2024 • 13min

Should You Have LinkedIn Premium for Your Company Page ?

Are you ready to attract and convert more clients across LinkedIn? My latest episode dives into the powerful features of LinkedIn Company Page premium subscriptions and whether they’re worth the investment for your business presence on the platform. 🔑 Key Benefits of LinkedIn Company Page Premium: Custom Call to Action: Display a tailored call to action on your Page, posts, and search results to drive engagement and conversions. Visitor Insights: See who’s visited your Page to unlock new business opportunities and make informed decisions. Build Credibility: Establish a credible presence that stands out to new prospects by showcasing client testimonials at the top of your Page. Highlight Strengths and Awards: Emphasize your unique strengths and accolades to differentiate yourself across LinkedIn. AI Content Optimization: Use AI to optimize your content, engaging more prospects effectively. Exclusive Growth Benefits: Expand your reach and grow your follower base faster with auto-invites for prospects. LinkedIn Ads Credit: Take advantage of a one-time $500 LinkedIn Ads credit for a limited time (one per paid subscription). Partner Benefits: Access exclusive partner benefits from SMB tools as a paid subscriber (eligibility rules apply). Don't miss out on these features designed to help you succeed on LinkedIn! 👉 Listen now to learn if LinkedIn Premium is the right choice for your Company Page! Don't forget to click below to learn how to optimize your LinkedIn profile with my free "perfect profile" infograph: https://networkacademy.kartra.com/page/OptimizeLinkedin
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Nov 7, 2024 • 35min

How To Lead Like Ted Lasso

Marnie Stockman and Nick Coniglio are the co-authors of Lead It Like Lasso. From colleagues to co-founders, Nick and Marnie built a leadership framework that helped them start, scale, and sell their software company in three years (all with the spirit of Ted Lasso). And then they wrote the book on it ;) Connect with Marnie and Nick here: https://www.linkedin.com/company/lead-it-like-lasso/ https://www.facebook.com/leaditlikelasso/ https://www.instagram.com/leaditlikelasso/ https://www.leaditlikelasso.com Check out my limited seating LinkedIn Group Coaching Program here: https://cart.thetimetogrow.com/linkedin-accelerator-group-program/ Book a call to learn more about it here: https://scottaaron.as.me/linkedinaccelerator
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Nov 4, 2024 • 14min

How To Generate Leads On LinkedIn

Are you tapping into all the hidden opportunities LinkedIn offers to generate leads and sales?  In this episode, we’ll explore three powerful yet underutilized strategies to grow your business on LinkedIn.  Discover how to..... Leverage Push Notifications: These can be a game-changer when used strategically. Learn how to craft compelling messages that get in front of your connections and drive action. Follow Up With Poll Voters: Polls are great for market insights but can also be a goldmine for prospecting. We’ll show you how to message people who engage with your polls and turn that interaction into meaningful conversations. Message New LinkedIn Newsletter Subscribers: Your newsletter isn’t just a content delivery tool. It's a chance to build relationships with your audience. Learn how to welcome new subscribers with personalized messages that open doors to future business opportunities. Discover how these often-overlooked features can take your LinkedIn lead generation strategy to the next level.  Don't miss out on these actionable tips that could unlock a steady stream of new connections, leads, and sales! Don't forget to register for my final FREE LinkedIn workshop of the year here: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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Oct 31, 2024 • 35min

Why Is Transforming "Self-Identity" Vital For Your Success

Jim Fortin is the host of top top-ranked Transform Your Life From The Inside Out Podcast, which is in the iTunes Top 100 in both the educational and personal development categories. He’s an international leading expert in subconscious personal transformation and has been featured as a speaker alongside 100s of fellow industry leaders as well as being recognized in Forbes, INC, and Entrepreneur magazines. For 32 years Jim has privately coached and mentored global superstars from diverse walks of life such as business, sports, entertainment, politics, and global affairs. Jim merges brain-based science, transformational psychology, and ancient wisdom to help people all around the world explore personal evolution and live better lives. He’s created dozens of programs and is most recognized for creating the life-changing subconscious Transformational Coaching Program. Connect with Jim here: https://www.linkedin.com/in/jimfortin/ https://www.facebook.com/iamjimfortin/ https://www.instagram.com/iamjimfortin/ https://www.jimfortin.com/ Don't forget to click below to register for my final FREE LinkedIn Workshop of the year: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
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Oct 28, 2024 • 23min

LinkedIn Company Pages Hacks and Updates

In today’s digital landscape, establishing a strong online presence is essential for business success. Here are three compelling benefits of having a LinkedIn Company Page: 1️⃣ Brand Visibility with Your Logo: A LinkedIn Company Page lets you showcase your logo on your LinkedIn profile. This connection enhances your brand recognition and creates a cohesive professional identity across the platform. 2️⃣ Targeted Growth Opportunities: With a LinkedIn Company Page, you can easily invite specific individuals to follow your page, enabling you to grow your audience strategically. This targeted approach ensures you're connecting with the right people who are genuinely interested in your offerings. 3️⃣ Seamless Content Integration: You can connect your blog or podcast RSS feed to your Company Page, allowing you to share valuable content directly with your audience. This integration keeps your followers updated with your latest insights and helps position your brand as a thought leader in your industry. Investing time in your LinkedIn Company Page can lead to enhanced visibility, meaningful connections, and valuable engagement. If you haven't created yours yet, now is the perfect time to get started! Don't forget to register for my final FREE LinkedIn workshop of the year here: ⁠https://networkacademy.kartra.com/page/amateurtoexpertlinkedin⁠

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